Christmas Conversion Principles: How To Choose A Christmas Card For Your Boss
How do you choose a Christmas Card for your boss? Better yet, how do you choose one that will get you a CRO budget for next year? Simply apply these Christmas Conversion Principles for a happy new year and a new budget.
We’ve examined a number of holiday cards to determine the one most likely to win you some conversion optimization (CRO) budget for the coming year. Watch this critique and give your manager the card that will deliver.
Primary Conversion Principle Metrics
Christmas cards are a lot like landing page on the web. They have to appeal to visitors quickly and deliver something meaningful.
Christmas Metrics
We’ll be examining the Christmas Card Graph for each card.
Christmas Card Graph
Christmas Conversion Principles: Lessons Learned
When Choosing a Card for your Boss, Don’t be too Safe.
Playing it safe often means being boring. Open rates will suffer.
Do not play it safe or open rates will suffer.
Don’t let your designer make the decisions.
One man’s beautiful design is another’s reading nightmare. Don’t let design get in the way of communicating. Do not lose your message, you are after a brand new CRO budget, after all.
Over Designed Card
Don’t deliver less than you promise.
Making promises is the best way to get people to open your cards — and read your landing page. However, if you over-promise, you can do more damage than good. Conversion rates improve when there are good reasons to open the card.
Flattery works, but underpromise and overdeliver.
Use copy that engages the reader.
Our brains need to be challenged to be engaged. Rhymes, humor and alliteration will work to engage the reader and get them to take action.
Use engaging copy to convert.
Be interactive.
Sometimes you just have to get them involved to get them interested and your CRO budget secured. Consider asking them to do something on your page.
Budget Secured Card.
It shouldn’t be a surprise that all of these lessons can be applied to your website and landing pages. This is what we do at Conversion Sciences.
Once you’ve secured that budget, schedule a free Conversion Strategy Session.
Happy holidays!
Expertise: conversion rate optimization, AB testing, marketing strategy, digital marketing, analytics, landing page design, computer programming, entrepreneurship
Speaking: IBM, Inbound, LeadsCon, Content Marketing World, Affiliate Summit, and more
Books and Training: Your Conversion Creation Equation, Video CRO, Marketing Videos that Convert, CRO Best Practices
As Seen On: ClickZ, Search Engine Land, Marketing Land, Conversion Sciences Blog, Intended Consequences podcast
Education: Texas A&M University, BS Computer Science and Management
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