On the first day of CROstmas my website gave to me

An increase in RPV.

christmas tree to celebrate the 12 days of chrostmas

Image courtesy fangol on sxc.hu

On the second day of CROstmas my website gave to me

Two split tests and an increase in RPV.

On the third day of CROstmas my website gave to me

Three fresh sales, Two split tests and An increase in RPV.

On the fourth day of CROstmas my website gave to me

Four calling leads, Three fresh sales, Two split tests and an increase in RPV.

On the fifth day of CROstmas my website gave to me

Five Add to Carts

Four calling leads, Three fresh sales, Two split tests and an increase in RPV.

On the sixth day of CROstmas my website gave to me

Six bounces staying

Five Add to Carts

Four calling leads, Three fresh sales, Two split tests and an increase in RPV.

On the seventh day of CROstmas my website gave to me

Seven Testers testing, Six bounces staying

Five Add to Carts

Four calling leads, Three fresh sales, Two split tests and an increase in RPV.

On the eighth day of CROstmas my website gave to me

Eight maids emailing, Seven Testers testing, Six bounces staying

Five Add to Carts

Four calling leads, Three fresh sales, Two split tests and an increase in RPV.

On the ninth day of CROstmas my website gave to me

Nine tweeters tweeting, Eight maids emailing, Seven Testers testing, Six bounces staying

Five Add to Carts

Four calling leads, Three fresh sales, Two split tests and an increase in RPV.

On the tenth day of CROstmas my website gave to me

Ten forms completing, Nine tweeters tweeting, Eight maids emailing, Seven Testers testing, Six bounces staying

Five Add to Carts

Four calling leads, Three fresh sales, Two split tests and an increase in RPV.

On the eleventh day of CROstmas my website gave to me

Eleven cards a-clearing, Ten forms completing, Nine tweeters tweeting, Eight maids emailing, Seven Testers testing, Six bounces staying

Five Add to Carts

Four calling leads, Three fresh sales, Two split tests and an increase in RPV.

On the twelfth day of CROstmas my website gave to me

Twelve pages landing, Eleven cards a-clearing, Ten forms completing, Nine tweeters tweeting, Eight maids emailing, Seven Testers testing, Six bouncers staying

Five Add to Carts

Four calling leads, Three fresh sales, Two split tests

And an increase in RPV.

Hope you enjoyed and sang along the 12 days of CROstmas!

Hope you enjoyed and sang along the 12 days of CROstmas!

May Your Holiday Hypotheses All Come True

How do you create a warm, joyful feeling from ordinary paper?

Children, puppies and heart-felt copy: these are the hallmarks of a card that can convert even the biggest scrooge into a quivering pool of good cheer.

What are you sending to your clients and prospects? Is your card working to get them to open what is inevitably only one of hundreds of cards they will receive?

In classic Conversion Scientist style, our Holiday Wishes come with a bit of education. Join the Conversion Scientist as he shows you how to choose and create holiday cards that appeal to the widest audience.

Wishing you the warmest of Holidays from all of us at Conversion Sciences.
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Brian Massey
5 replies
    • Brian Massey says:

      There is a little inside baseball here. RPV is Revenue Per Visit, which is a better measure of success than Conversion Rate. 
      Split tests are how you increase RPV. This results in new sales or new leads. 
      In an eCommerce site, Add to Cart is a good thing (if abandonment rates aren’t too high). 
      If you’re doing well, bounce rates go down, you continue testing, emails convert better, and Twitter visitors (and other social visitors) convert better.
      The forms on your landing page get completed.
      Credit cards clear (sales).
      And pages landing? It’s a weird play on words. Pages don’t land, but visitors do.
      So it’s all good.
      And it doesn’t require receiving foul and housing dancers, pipers, maids, etc.
      It made sense to me.
      Thanks for the comment.

      Reply

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