Don’t toss out those holiday cards you’re getting! There are lessons to be learned in those colorful envelops.
We wanted to pick the right Christmas Card to send to clients and friends, and decided to analyze four different options.
What we learned was often applicable to a successful website.

Website Optimization Lessons from a Christmas Card Video

http://conversionsciences.wistia.com/medias/gcj49vw3jx?embedType=async&videoFoam=true&videoWidth=501
What You Can Learn About Website Optimization from Christmas Cards
We sought to maximize the Open Rate of the card as well as a new metric, Pins (to the office wall) per Recipient, or PPR. Our thinking is that, f the card is effective, it will be displayed for others to enjoy.
Consider it our Christmas card to you.
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Brian Massey

Conversion Scientist™ at Conversion Sciences
Brian Massey is the Founder and Conversion Scientist™ at Conversion Sciences. He is the author of Your Customer Creation Equation. His rare combination of interests, experience and neuroses were developed over almost 20 years as a computer programmer, entrepreneur, corporate marketer, international speaker and writer.
4 replies
  1. Jérôme Lacroix
    Jérôme Lacroix says:

    Just finishing reading your book and I see that all knowledge can be apply to a lot of things! Very cool lesson here Brian!

    Reply

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  1. […]  4. Website Optimization Lessons from a Christmas Card Post by: Brian Massey via The Conversion Scientist Brian and his team wanted to pick the right Christmas card to send to clients and friends. What they learned transcends the holiday season. […]

  2. […] Website Optimization Lessons from a Christmas Card Post by: Brian Massey via The Conversion Scientist Brian and his team wanted to pick the right […]

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