It's Too Late to Optimize. It's Too Laaaaaate.

One Republic’s breakout hit in 2007 was “Apologize.” It’s a very sad-yet-beautiful tune.
It’s also one of those songs that our brains like to play with.
“It’s too late to order fries. It’s too laaaaate.”
Every year when September rolls around, my brain hears a different word than “Apologize.”
“It’s too late to optimize. It’s too laaaaaate.”
Do you hear it? Many of the businesses we work with have huge spikes in traffic during the November and December holiday season. Unfortunately, if we hear from them in September, we have to confess that they’ve missed the window to do meaningful conversion optimization before the holiday rush locks everything down.
“It’s too late to optimize…”

Right now, it’s not too late to optimize. We can make meaningful progress on your conversion rate before Black Friday and Cyber Monday hit.
If you would like to ride the holiday season with 10% or 15% more sales, we can help you.
But we have to start soon.
Contact us now and ask about our Conversion Catalyst™, our proven 120-day process for finding improvements quickly and scientifically.
Optimize so you don’t have to apologize.
You tell me that you need me, then you go and cut me down.
You tell me that you’re sorry, didn’t think I’d turn around, and say.
It’s too late to optimize. It’s too laaaaaate.

• Author
• Recent Posts

Brian Massey

Conversion Scientist™ at Conversion Sciences

Brian Massey is the Founder and Conversion Scientist™ at Conversion Sciences, a sought-after international speaker, and author of Your Customer Creation Equation. He is passionate about transforming websites through a steady diet of visitor profiling, purposeful content, analytics, and AB testing.

Expertise: conversion rate optimization, AB testing, marketing strategy, digital marketing, analytics, landing page design, computer programming, entrepreneurship

Speaking: IBM, Inbound, LeadsCon, Content Marketing World, Affiliate Summit, and more

Books and Training: Your Conversion Creation Equation, Video CRO, Marketing Videos that Convert, CRO Best Practices

As Seen On: ClickZ, Search Engine Land, Marketing Land, Conversion Sciences Blog, Intended Consequences podcast

Education: Texas A&M University, BS Computer Science and Management

Latest posts by Brian Massey (see all)

• Confirmation Bias: What It Is and How It’s Hurting Your Website Conversions - August 20, 2024
• The Conversion Optimization Process for High Converting Websites - August 20, 2024
• Two Guys on Your Website: The Surprising Link Between CRO and SEO - June 27, 2024