Use These Surprising Web Tactics to Get More Phone Leads
For many of our clients, phone calls are far more valuable to the business than a completed form. You should prioritize phone calls when:
- You have a competent team answering calls. By “competent,” I mean they close phone leads at a relatively high rate.
- You have trouble connecting with qualified customers by email or phone when they fill out a form on your site.
- The profit from a sale is significantly higher than the cost of answering the phone.
- If this sounds like your business, then you should listen to our interview with Tim Paige of Lead Pages.
You get two scientists for the price of one.
Brian Massey and Joel Harvey – The Conversion Scientists – talk about the tactics that they used on a website to make the phone ring without compromising form fills.
Getting the Phone to Ring: How the Conversion Scientists Enticed New Clients to Call with One Simple Change
This originally appeared on the LeadPages ConversionCast.
21 Quick and Easy CRO Copywriting Hacks
Keep these proven copywriting hacks in mind to make your copy convert.
- 43 Pages with Examples
- Assumptive Phrasing
- "We" vs. "You"
- Pattern Interrupts
- The Power of Three
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Conversion Scientist™ at Conversion Sciences
Brian Massey is the Founder and Conversion Scientist™ at Conversion Sciences, a sought-after international speaker, and author of Your Customer Creation Equation. He is passionate about transforming websites through a steady diet of visitor profiling, purposeful content, analytics, and AB testing.
Expertise: conversion rate optimization, AB testing, marketing strategy, digital marketing, analytics, landing page design, computer programming, entrepreneurship
Speaking: IBM, Inbound, LeadsCon, Content Marketing World, Affiliate Summit, and more
Books and Training: Your Conversion Creation Equation, Video CRO, Marketing Videos that Convert, CRO Best Practices
As Seen On: ClickZ, Search Engine Land, Marketing Land, Conversion Sciences Blog, Intended Consequences podcast
Education: Texas A&M University, BS Computer Science and Management
Expertise: conversion rate optimization, AB testing, marketing strategy, digital marketing, analytics, landing page design, computer programming, entrepreneurship
Speaking: IBM, Inbound, LeadsCon, Content Marketing World, Affiliate Summit, and more
Books and Training: Your Conversion Creation Equation, Video CRO, Marketing Videos that Convert, CRO Best Practices
As Seen On: ClickZ, Search Engine Land, Marketing Land, Conversion Sciences Blog, Intended Consequences podcast
Education: Texas A&M University, BS Computer Science and Management
Latest posts by Brian Massey (see all)
- Your Traffic Fell 30 Percent. Your Targets Did Not. - September 3, 2026
- How to Filter Bot Traffic in Google Analytics With Ask Advisor - August 20, 2026
- Using AI to Chat with your Online Business - July 10, 2026
