For many of our clients, phone calls are far more valuable to the business than a completed form. You should prioritize phone calls when:

  1. You have a competent team answering calls. By “competent,” I mean they close phone leads at a relatively high rate.
  2. You have trouble connecting with qualified customers by email or phone when they fill out a form on your site.
  3. The profit from a sale is significantly higher than the cost of answering the phone.
  4. If this sounds like your business, then you should listen to our interview with Tim Paige of Lead Pages.

You get two scientists for the price of one.

Brian Massey and Joel Harvey – The Conversion Scientists – talk about the tactics that they used on a website to make the phone ring without compromising form fills.

Getting the Phone to Ring: How the Conversion Scientists Enticed New Clients to Call with One Simple Change


This originally appeared on the LeadPages ConversionCast.


7 Steps to PPC Domination in 2020 with pictures of Lance Loveday and Brian Massey


A replay will be available to registrants.

Increase your paid lead and sales by at least 30% in the next 60 days.

  • Realistic expectations for display campaigns
  • Tips and tricks used by major high-growth brands
  • The right questions to ask to hold your advertising team or agency more accountable
  • How to break through the data clutter to identify the right metrics to measure

Brian Massey

Conversion Scientist™ at Conversion Sciences
Brian Massey is the Founder and Conversion Scientist™ at Conversion Sciences. He is the author of Your Customer Creation Equation. His rare combination of interests, experience and neuroses were developed over almost 20 years as a computer programmer, entrepreneur, corporate marketer, international speaker and writer.
Brian Massey
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