Why do superheroes wear costumes when a simple mask would suffice? What is behind the legend of the “Power Tie?”

Why do Conversion Scientists wear a lab coat?

This is one of the questions I answer in my interview with Roger Dooley for the Brainfluence Podcast. Roger is one smart cookie, and our conversation flows to a number of interesting topics.

  • What is a Conversion Scientist?
  • Earning the trust of your potential customers.
  • The counter-intuitive way to generate more telephone calls.
  • Why we spend too much time telling people what we offer and not enough time on their needs.
  • Why Brian says that most designers are going to give you well-meaning, but altogether bad, advice.

You should certainly give this a listen, or pop over the the Brainfluence Blog to read the transcript.

This interview originally appeared on Roger Dooley’s Brainfluence Podcast.


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Brian Massey

Conversion Scientist™ at Conversion Sciences
Brian Massey is the Founder and Conversion Scientist™ at Conversion Sciences. He is the author of Your Customer Creation Equation. His rare combination of interests, experience and neuroses were developed over almost 20 years as a computer programmer, entrepreneur, corporate marketer, international speaker and writer.
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