You Are What You Wear: Why Conversion Scientists Wear a Lab Coat
Why do superheroes wear costumes when a simple mask would suffice? What is behind the legend of the “Power Tie?”
Why do Conversion Scientists wear a lab coat?
This is one of the questions I answer in my interview with Roger Dooley for the Brainfluence Podcast. Roger is one smart cookie, and our conversation flows to a number of interesting topics.
- What is a Conversion Scientist?
- Earning the trust of your potential customers.
- The counter-intuitive way to generate more telephone calls.
- Why we spend too much time telling people what we offer and not enough time on their needs.
- Why Brian says that most designers are going to give you well-meaning, but altogether bad, advice.
You should certainly give this a listen, or pop over the the Brainfluence Blog to read the transcript.
This interview originally appeared on Roger Dooley’s Brainfluence Podcast.
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Conversion Scientist™ at Conversion Sciences
Brian Massey is the Founder and Conversion Scientist™ at Conversion Sciences, a sought-after international speaker, and author of Your Customer Creation Equation. He is passionate about transforming websites through a steady diet of visitor profiling, purposeful content, analytics, and AB testing.
Expertise: conversion rate optimization, AB testing, marketing strategy, digital marketing, analytics, landing page design, computer programming, entrepreneurship
Speaking: IBM, Inbound, LeadsCon, Content Marketing World, Affiliate Summit, and more
Books and Training: Your Conversion Creation Equation, Video CRO, Marketing Videos that Convert, CRO Best Practices
As Seen On: ClickZ, Search Engine Land, Marketing Land, Conversion Sciences Blog, Intended Consequences podcast
Education: Texas A&M University, BS Computer Science and Management
Expertise: conversion rate optimization, AB testing, marketing strategy, digital marketing, analytics, landing page design, computer programming, entrepreneurship
Speaking: IBM, Inbound, LeadsCon, Content Marketing World, Affiliate Summit, and more
Books and Training: Your Conversion Creation Equation, Video CRO, Marketing Videos that Convert, CRO Best Practices
As Seen On: ClickZ, Search Engine Land, Marketing Land, Conversion Sciences Blog, Intended Consequences podcast
Education: Texas A&M University, BS Computer Science and Management
Latest posts by Brian Massey (see all)
- A/B Testing Guide: The Proven 6-Step Process for Higher Conversions - January 29, 2025
- Creating a Landing Page that Converts: 6 Essential Elements [Infographic] - December 4, 2024
- Confirmation Bias: What It Is and How It’s Hurting Your Website Conversions - August 20, 2024
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