What is Your Basic Unit of Upside?

This number — The Basic Unit of Upside, or BUU — offers simple insight into the effect of website optimization on your business.

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My new Marketing land article answers some burning questions for your business. If these questions aren’t burning in your mind, then why not?

Conversion Upside CalculatorClick for a Conversion Rate Upside Report that does the math for you.

  • Do I have enough traffic and conversions to do testing

  • What is a good conversion rate?

  • How do I calculate BUU for a long sales-cycle business?

  • How do I factor in profit?

  • How much should I spend to get more revenue from my existing traffic?

The ultimate question is this: How will small changes in conversion rate affect my yearly revenue? This is the promise of understanding your BUU.

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Brian Massey is the Founder and Conversion Scientist™ at Conversion Sciences. He is the author of Your Customer Creation Equation. His rare combination of interests, experience and neuroses were developed over almost 20 years as a computer programmer, entrepreneur, corporate marketer, international speaker and writer.

Brian Massey