Five Copywriters That Can Make or Break Your Conversion Rate
If you could only hire one professional that would increase your online sales conversion rate, it would be a copywriter. Here are five kinds of copywriters you may run into.
Entries by Brian Massey
Landing Page Basics: 5 Strategies to Make Your Content Convert
Don’t let your content marketing go out without a strategy to draw readers back to your site and a landing page to get them to convert – even if that conversion is to get your next content offering.
Your Service Providers Should Help You With Your Conversion Rate
Online services host our webinars, sell tickets to our events, let people buy our products, manage our appointments and almost everything else we do as online marketers. Sometimes, these services behave as if they don’t want us to know the conversion rates of their services.
Your Social Media Avatar and Conversion
Our social media avatars don’t have to be boring, and in fact they can be quite instrumental in engaging with visitors to our Web site, Facebook profile, Twitter stream and more.
Social Media and Conversion by Jeffrey Eisenberg
This infographic explains how social media and conversion are related. The information was gathered from NYT best-selling author Jeffrey Eisenberg.
Converting the Toughest Visitor of All: Googlebot
Every site has one visitor in common: Googlebot. Googlebot is an unusual visitor that few of us understand. So how do we get copywriters, designers, developers and marketers to configure their site for this powerful king-maker visitor? The same way we do this for our human visitors: We personify them.
How to Convert Social Shoppers into Online Sales [SXSW]
As you might expect, I work with a number of E-commerce sites. Companies that sell things online is a faaaaaast moving target, so I’m glad to have folks like Willo O’Brien to keep me up to date on best practices in social shopping and online sales.
165 Great Email Subject Lines from the SXSW Catalog [updated]
Your commercial email would enjoy significantly greater open rates if you used subject lines like SXSW session titles. No one’s going to click through from your email if they don’t open it and read it. Here’s a list of my favorites.
Good Art, Bad Science Lowers Lead Conversion Rates
Your value proposition, value statement, unique selling proposition or offer are critical to getting seen, heard or read. At Enviromedia the art works, but the science keeps them from capitalizing on their genius.
Conversion Beacons: 12 Ways to Get Readers to Take Action
Readers may be involved in your content marketing, like the chicken is involved in breakfast. How do you use ads to find the readers that are committed to your content, like the pig who is providing the bacon?
