QR Codes and Short URLs: Little Packages of Goodness
QR Codes and Short URLs: There are some interesting things you can do with them, including mobile microsites, track with analtyics, play video and more.
Entries by Brian Massey
Building Great Landing Pages Means Starting at the End
Instead of starting with a template, start your landing pages from the call to action and build it backwards. This will avoid the introduction of elements that reduce your conversion rates unnecessarily.
What is Your Website’s Conversion Signature? [Audio]
Five conversion “patterns” or “signatures” for Web sites, that has stood the test of time. Knowing which conversion signature your website matches tells you where to put your focus to increase leads, sales or both. (Podcast)
Caption Test for Images that Boost Your Conversion Rate
I present a simple test that will help you weed out images that are irrelevant to your visitors, and thus are less likely to help your conversion rate.
Email: Using a blog to get Relevance and Frequency (VIDEO)
Use a blog-to-email strategy to get both relevance and frequency from your email. Thanks Globe Runner SEO for the video.
Why Landing Pages Seem So Complicated and What to do About It
What if we started with the call to action and grew a page from there? Which components would we add and why?
Email Frequency and Relevance: The Instant E-Newsletter
If email is not working for you, it is probably because of low frequency. Here are the instructions for creating a curated e-newsletter that is automatically sent to grateful prospects.
5 Ways to Prepare for the Battle of the Landing Page
I believe so strongly in the power of targeted, focused landing pages, that I’m going to prepare you for the inevitable battles that will ensue. It is inevitable that forces of darkness will swoop down on you as you prepare a page designed for high conversion rates.
Read the Articles that The Conversion Scientist is Reading: For Further Study
When I find a good checklist, best practice or how-to, I save it to my personal library. “For Further Study,” is a scannable, quickly digested weekly email that shares these links with you.
How Does the C-Suite Understand Conversion? The Book of Swagger
How do you equip your CMO to talk about online sales conversion when they get button-holed by the water cooler or broad-sided in the board room? They need a little swagger. You need to tell the story that lies in the data. Give them a Book of Swagger.
