41 Other Blogs You May Enjoy
The Junta 42 has published their annual (and last) list of 42 top content marketing blogs. The Conversion Scientist is #23, and honored to be among some great sites.
Entries by Brian Massey
How a Testing Culture will make you the Zappos of Your Industry
Those businesses that choose not to invest in a testing culture may not be here in 24 months. Those that do may not either, but if they are they will be the leader in their space.
Hot Seat Video: Content Marketing and Conversion
This isn’t your “play nice and listen while the guy reads his content marketing and conversion slides” sort of presentation. Brian Massey is in the hot seat, where everyone is lobbing lit questions from across the room and questioning every word.
Are You Sending Your Store-bought Traffic Off to Mark Zuckerberg?
The common wisdom among social media marketers is “put links to your social media everywhere.” As it turns out, this can hurt your online sales conversion rate.
Five Copywriters That Can Make or Break Your Conversion Rate
If you could only hire one professional that would increase your online sales conversion rate, it would be a copywriter. Here are five kinds of copywriters you may run into.
Landing Page Basics: 5 Strategies to Make Your Content Convert
Don’t let your content marketing go out without a strategy to draw readers back to your site and a landing page to get them to convert – even if that conversion is to get your next content offering.
Your Service Providers Should Help You With Your Conversion Rate
Online services host our webinars, sell tickets to our events, let people buy our products, manage our appointments and almost everything else we do as online marketers. Sometimes, these services behave as if they don’t want us to know the conversion rates of their services.
Your Social Media Avatar and Conversion
Our social media avatars don’t have to be boring, and in fact they can be quite instrumental in engaging with visitors to our Web site, Facebook profile, Twitter stream and more.
Social Media and Conversion by Jeffrey Eisenberg
This infographic explains how social media and conversion are related. The information was gathered from NYT best-selling author Jeffrey Eisenberg.
Converting the Toughest Visitor of All: Googlebot
Every site has one visitor in common: Googlebot. Googlebot is an unusual visitor that few of us understand. So how do we get copywriters, designers, developers and marketers to configure their site for this powerful king-maker visitor? The same way we do this for our human visitors: We personify them.
