Read the Articles that The Conversion Scientist is Reading: For Further Study

It’s out there: the article with the answer to your online marketing question. All you have to do is find it.

As it turns out, I’m looking for answers to a lot of questions. It’s my job as the Conversion Scientist.

When I find a good checklist, best practice or how-to, I save it to my personal library. When my clients hit me with a question, this library offers a treasure trove of answers written by some of the smartest people in the business.

“But why wait for a call?” I thought. “Why not share this with my clients every week?”

Thus is born “For Further Study,” a scannable, quickly digested weekly email created exclusively for my clients.

I promise:

• Quality sources
• Conversion-enhancing content
• Scannable emails with a short commentary by me to help you decide if you should read an article.

Here’s a sample of what to expect each week.

Blog SMO Guide: How to Apply Social Media Optimization to Your Blog in 33 Steps – Search Engine Watch (#SEW)
Jul 21, 2011 09:39 am

This is an incredibly comprehensive yet accessible guide to social media best practices.

Tags: social media blog twitter facebook search engine watch
read more

Seth’s Blog: Articulating your preferred use case (what’s it for?)
Jul 17, 2011 03:36 am

What Seth calls a “Use Case” we call Personas in the world of conversion. Otherwise the benefits are the same: understanding your most important visitors, ending bad relationships with poor customers, and getting everyone on the same page.

Tags: seth personas use case
read more

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Brian Massey

Conversion Scientist™ at Conversion Sciences

Brian Massey is the Founder and Conversion Scientist™ at Conversion Sciences, a sought-after international speaker, and author of Your Customer Creation Equation. He is passionate about transforming websites through a steady diet of visitor profiling, purposeful content, analytics, and AB testing.

Expertise: conversion rate optimization, AB testing, marketing strategy, digital marketing, analytics, landing page design, computer programming, entrepreneurship

Speaking: IBM, Inbound, LeadsCon, Content Marketing World, Affiliate Summit, and more

Books and Training: Your Conversion Creation Equation, Video CRO, Marketing Videos that Convert, CRO Best Practices

As Seen On: ClickZ, Search Engine Land, Marketing Land, Conversion Sciences Blog, Intended Consequences podcast

Education: Texas A&M University, BS Computer Science and Management

Latest posts by Brian Massey (see all)

• Statistical Hypothesis Testing: A Simple Guide to Smarter A/B Tests - April 15, 2025
• Four Things You Can Do With an Inconclusive A/B Test - April 14, 2025
• A/B Testing Guide: The Proven 6-Step Process for Higher Conversions - January 29, 2025