Conversion in a Social World [INFOGRAPH]
In this infographic Tim Ash tells marketers how to convert more of their social followers to clients and prospects, including measuring social media.
Entries by Brian Massey
Using "Bacn" to Convert Demo "Tryers" to Buyers
Service sites have an advantage: you can try the product right there on the Web. They have a disadvantage, though: two conversions to buy. I analyze some bacn I received from simple CRM site Pipedrive. I provide some best practices for this overlooked strategy.
The Markishing Department, Testing Demos and Calls to Action: For Further Study Oct 15
Content Marketing in a Blink: The Content Grid v2 [Infographic] | Eloqua Blog Oct 18, 2011 03:59 pm Does your company have a Markishing department yet? That’s a Marketing/Publishing department, and if you don’t you better start working on it. This infograph from Eloqua illustrates the power of content at various stages of the purchasing […]
Usability Testing at the Conversion Conference with Steve Krug [INFOGRAPH]
Steve Krug gave an inspiring and enlightening Keynote presentation at Conversion Conference NY 2011, and we captured his wisdom using Instagraph technology for your viewing pleasure. Click to Enlarge What is the right conversion recipe for your business? Find out in the free online conversion video, “So What Kind of Website are You Running Anyway?”
Optimizing for Buyer Personas [Webinar]
Watch the full webinar on using buyer personas to deliver a high-converting website. Accelerating Your Online Business by Optimizing for Buyer Personas.
Analytics, Facebook, Conversion Posts and Video: For Further Study Oct 8
Google Analytics: A Few Cool Tips On Advanced Segments – Fhenrir Chronicles Oct 06, 2011 10:49 pm @GaelBreton Advanced Segments are very helpful. I recently created a video showing you one way to define them in a way that even managers will get. For those that want to drill down on Advanced Segments in Google […]
Landing Pages, Copywriting, SEO and Cheech and Chong: For Further Study Oct 1
PPC Help: Improving your Landing Page | Trada I’ll say it again: If your SEM company isn’t INSISTING on helping you with landing pages; if they are satisfied to pick any page on your site as a destination for your expensive PPC marketing; then you are being taken to the cleaners. Most of what you […]
It's People! Analytics is people! [VIDEO]
I’ve given Google Analytics a more human face, and I think it will work for you as well. I provide a how-to video.
QR Codes and Short URLs: Little Packages of Goodness
QR Codes and Short URLs: There are some interesting things you can do with them, including mobile microsites, track with analtyics, play video and more.
Building Great Landing Pages Means Starting at the End
Instead of starting with a template, start your landing pages from the call to action and build it backwards. This will avoid the introduction of elements that reduce your conversion rates unnecessarily.
