5 Ways Conversion Makes Winning Look Easy
Here are five ways companies use conversion, search, and testing make winning look easy online.
Entries by Brian Massey
Happiness Means Different Things to Your Website Visitors
Based on Myers-Briggs research, there are at least four major personality modes, or personas that your website must communicate with: Competitive, Methodical, Spontaneous and Humanist.
Want Attention? Appeal to the Egos of Experts with Quotes
I was directed by a Facebook notification to a quotation so important that it deserved its own graphic panel. Clearly, this was a quote that needed to be read. As I read I thought, “This guy and I think a lot alike. Who is this Plato of the conversion world?” At the end was my […]
"My favorite part of the design is the money."
Website design is only great if it’s making you money. It’s not about the colors, the shapes, the sliders and flashy bits, though that’s the fun part many businesses sadly get hung up on. People don’t come to your site for entertainment or art—unless you sell art. They come to you for a solution. The […]
Product Page Testing and Shocking Web Graphics: For Further Study
These are the stories that caught my eye last week. If you are a curious marketer looking to learn more about conversion, please subscribe my weekly recommended reading list, For Further Study. The Product Page 2012: 7 Must-Test Elements Feb 27, 2012 08:22 am @TheGrok says “Test your product headline to be benefit oriented as […]
Designing from Inside the User's Head-Conversion Conference [INFOGRAPH]
Sandra Niehaus and Sara Sturtevant of Closed Loop Marketing offer three methods for getting inside your visitor’s heads to design an online experience that persuades and converts. Get Real Look at the Big Picture Triangulate and Iterate I captured this instagraph at Conversion Conference West 2012. FULL SIZE
Understanding Behaviors at Conversion Conference with BJ Fogg
BJ Fogg is a Psychologist, Innovator and Director, Stanford Persuasive Technology Lab. He gave an inspirational and interactive keynote presentation at Conversion Conference West 2012 using props instead of slides. His props included a magician’s robe, and a kayak paddle as a wand. Clearly, he knows something about how to communicate. Part of his presentation […]
Writing Killer Conversion Copy with Joanna Wiebe of CopyHackers.com [Audio]
Part of persuasive writing is crafting killer conversion copy. On today’s interview, I ask Joanna Wiebe for her opinion on the matter. Check it out. I’ve been putting the finishing touches on my Conversion Conference presentation entitled Creating Killer Conversion Copy: Emails, Landing Pages, PPC Ads and More. I asked Joanna Wiebe of CopyHackers.com to […]
The Magnetic Effect of Drawn Video
Drawn video has a unique ability to engage visitors and increase conversion.
Social Moonshine: Converting Social Media Connections to Leads and Sales
In your rush to get as many Likes, Follows, Connections and +1’s as you can, have you thought about how you are going to turn those fans and friends into leads and sales?
