Social Moonshine: Converting Social Media Connections to Leads and Sales
In your rush to get as many Likes, Follows, Connections and +1’s as you can, have you thought about how you are going to turn those fans and friends into leads and sales?
Entries by Brian Massey
If You Don’t Tell Your Kids About Conversion, Who Will?
No parent relishes having “the talk” about conversion rates. No one wants to tell their kids: “Kids, conversion rates are still only around 2 percent” or tell them the naked truth about all the sites out there that were never optimized. Or point out that they’re hanging with the wrong crowd when it comes to […]
7 Marketing Lessons Learned When Naming My New Book
After nine months of writing, fifteen chapters complete and dozens of columns supporting the effort, you’d think that the easiest thing to do would be to pick a name for my conversion marketing book. As it turns out, this is difficult. So why read a post about selecting a book title? Because, it’s all about […]
Conversion Conference: One Conference that Should Pay for Itself Quickly
I don’t pay to attend many conferences, but I think I’m pretty good at picking those that give me information I can use “on Monday.” Conversion Conference is definitely one of those. Just look at some of the agenda items:
Online Sales Conversion is a Hero's Journey
The Iliad and The Odyssey, TV Sitcoms, your Website….what do they all have in common? The Hero’s Journey. Recently I read that Dan Harmon, creator of the quirky TV show Community (NBC) uses the literary device of the Hero’s Journey to map out his episodes. They all involve taking someone from his comfort zone, through […]
When it Comes to Online Marketing, You Could Hold All The Cards
At the start of 2011, I wrote about the poker hand, the winning strategy, the high cards that let you compete against every other site their customers will visit. Creating and optimizing interesting content that helps visitors find what they need is a high card. Social media and attention to conversion metrics are cards that […]
Holiday Cards that Convert: Joy, Mirth and Gladness [VIDEO]
Will the holiday card we chose convert “Bah Humbug” into the “Love Bug?” Follow along as we express our gratitude to you and show you why we chose the holiday card we did. We hope we’ve been able to make 2011 a great year for you, since you’ve made it a great year for us […]
How a Blogcano Helps Both Sides of the Conversion Rate Fraction
Google keeps tweaking its search algorithms to help them send the right customers to your site. Increase your conversion rate by thinking like a blogcano.
Google Analytics and the Accidental Porn Site
Guest writer Susan Lahey tells the story of the surprise she got when she installed Google Analytics on her site.
Lessons from Groupon: How to Succeed with Email
Whatever you think of deals site leader Groupon, you can’t argue with their amazing success. Since 2007, Groupon has built an email list of 50 million subscribers and have kept them enraptured even though they send an email almost every single day. Is it the deals? I would argue that it is not. Groupon: Is […]
