cards 1At the start of 2011, I wrote about the poker hand, the winning strategy, the high cards that let you compete against every other site their customers will visit.

Creating and optimizing interesting content that helps visitors find what they need is a high card. Social media and attention to conversion metrics are cards that make you the Chris Moneymaker of the online world.

But while some companies got their hands in order in 2011, a lot of people still need to step up their game using the same strategies I suggested last year.

So welcome to 2012 and take a minute to check your hand on this ClickZ article, 11 Ways to Deal Yourself a Better Online Marketing Hand. You can even use this as a 2012 To Do list for your online presence. Happy New Year!

Photo by kalidevil

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Brian Massey

Conversion Scientist™ at Conversion Sciences
Brian Massey is the Founder and Conversion Scientist™ at Conversion Sciences. He is the author of Your Customer Creation Equation. His rare combination of interests, experience and neuroses were developed over almost 20 years as a computer programmer, entrepreneur, corporate marketer, international speaker and writer.
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