Maturity Models were all the rage at Conversion Conference Chicago 2013, but they can make you feel like you’re living with your marketing parents — immature. Don’t feel bad. We didn’t get a perfect score and we do this for a living (see below for how we score). Maturity models aren’t a way to judge […]
It’s job is to give you some ideas about where to invest to increase conversion rates and revenue per visit for your site. Once you have been inspired, your next question should be, “What evidence do we have that would support any one of these strategies?” Ask your team or give us a call. Video […]
Google Analytics Tips: 10 Data Analysis Strategies That Pay Off Big! Jan 02, 2013 11:43 pm Comments: @Avinash Kaushik has a unique ability to make analytics human. I don’t share many analytics posts with you, as I don’t want to scare you off. But I fear I may be underestimating you. Here are ten very […]
I’m going to make this brief. Get a free copy at the Amazon Kindle Store As a reader of The Conversion Scientist, I’m offering you free copy of Your Customer Creation Equation: Unexpected Website Formulas of The Conversion Scientist for your Kindle, iPad or Smarthphone. All you have to do is visit the Amazon Kindle […]
Tim Ash and Brian Massey talk about finding your customer creation equation in this installment of Landing Page Optimization on Webmaster Radio. My favorite quote from the discussion is, “There’s a big dumb bouncer in your brain.” Thanks for that, Tim. [bookpromo]
I remember the first time I heard about the strange “ad man” living in the hills outside of Austin where I live. I was told he was some kind of hermit genius, rumored to command a fee of $25,000 a day to tell companies how to communicate persuasively. This was perhaps 2004 or 2005. Then […]
Even though the election season is over, I’ve opted to extend the debate and move it into the realm of online marketing. In 4 Anti-Science Marketing Attitudes That Keep Us In The Stone Ages I compare the anti-science efforts used by politicians and their campaigns to the anti-science efforts stacked against you, my fellow marketer. […]
How does engagement affect conversion rates? Could it impact them positively or negatively? Is it possible to increase conversions by decreasing engagement? We’ve just finished some very interesting research here at Conversion Sciences labs, and we love it when our deeply held beliefs get blown out of the water. It’s happened again. Most of us […]
Dennis van der Heijden is in an enviable position. He is able to see the results of hundreds of split tests through his awesome split testing service, Convert Insights at Convert.com. He’s noticed a few things about how successful businesses are at finding winning tests. These numbers plus his ideas on why some have tests […]
My blog looks awesome on iPads with Flipboard. Watch the video and see how yours can, too. It was a Saturday. I was painting the walls of one of our bathrooms. The new color really brought out the tile we’d had installed the week before. Otherwise, things were pretty quiet around the house on this […]
