It’s job is to give you some ideas about where to invest to increase conversion rates and revenue per visit for your site.
Once you have been inspired, your next question should be, “What evidence do we have that would support any one of these strategies?”
Ask your team or give us a call.
For complex sells or emotional purchases, video can deliver a great deal of information in a short period of time. Register for our report Business Video Through the Eyes of Your Prospects to learn more.
Ratings and Reviews
Found more and more on ecommerce sites, ratings and reviews offer proof to and build trust with visitors. Star ratings offer comfort at a glance almost anywhere on a site. Don’t rule this option out for B2B products and services as well.
In almost any marketplace, there is a segment of the audience who just needs a specific question answered, or prefers to interact with another human being before they can take action. Live chat offers a quick and easy solution for these prospects.
The psychology of presenting alternative products to visitors is complex. In some cases, it can help them discover more options. In others it can give them comfort at a glance that they’ve found the best combination of value and features. The best recommendation engines learn about your visitors over time, and this is a powerful capability.
Technologies allow us to gather an email address even before someone has clicked “submit” on their transaction or registration. This gives us the opportunity to reach out to visitors who were close to buying by email. There is a chance to collect an additional 5% to 30% of revenue for those almost-buyers and near-subscribers who got distracted before completing their process.
One of the first qualifiers of a prospect is that they visited your website. Remarketing is the process of targeting ads across the internet at those who’ve been to your site. Click through rates and conversions rates are more favorable that demographically targeted display ads.
There is power in the list. We call an email list a marketing battery because it stores the potential generated by your advertising, potential that can be released through email. The right email strategy can fundamentally change the effectiveness of almost any website in any industry.
Great content is proving to simultaneously education, entertain and build trust with prospects. It shortens sales cycles and creates tribes of people with similar interests across social media. It causes your message to spread for less than the price of purchasing media. Successful marketing departments are going to look more and more like publishers today.
Every ad is a promise, and when you send ad clicks to generic pages, you break a promise. Landing pages are promise keepers. That is why they work so well. They are single-minded pages that keep your promises and ask a visitor to take action. They are easy to test and can be used for any kind of offer in any industry.
Let’s Talk About Accelerators
Conversion Sciences sees your online marketing effort as a reaction between your visitors and your value proposition. Accelerators are catalysts that make these reactions progress faster, burn hotter and deliver more energy.
Let’s have a discussion about how the online portion of your business could benefit, and how we can help you choose the right strategies based on data.
You’ll find us in the lab.
Email us there at: [hide_email TheLab@ConversionSciences.com]
Or call +1 888-961-6604
Latest posts by Brian Massey (see all)
- A Behavioral Design Framework for You and Your Website - January 8, 2020
- How long should your emails be? What the data tells us. - December 18, 2019
- Why your Mobile Visitors Don’t Buy from Your Ecommerce Site - December 11, 2019