We all know the recipe for success: Reach and Frequency. To grow your business, marketing needs to reach more people more often. Translation: “Work harder.” The modern marketer is responsible for Imagining the content Developing the content Reaching potential prospects frequently with it Collecting the leads Qualifying them Getting them to sales Maintaining all of […]
Find out how to use images and copy to focus your visitors’ attention and increase your conversion rate.
A Christmas card is like a landing page in many ways. How we choose a card offers many website optimization lessons.
What parts of your ecommerce product page are seen in the crucial first seconds of a visit? What’s the worst and the best thing that could happen to your e-commerce site? The answer is that a Conversion Scientist tried to buy something from you. It’s good because, we are very likely to write about our […]
It’s time to stop boring people with how good your open rates and click-through rates are. Tell them what each and every person on your list is worth in dollars by measuring Revenue per Recipient (RPR). When you track the results of your emails down to the dollar, you track your own value down to […]
Your presentation will set off a cascade of content. It was a few paragraphs from my book in a Chapter entitled “How Content Fuels Conversion.” It started off pretty well, but it ended in a lie. Amid my discussions of video and images; of draftsmen and imagemakers and storytellers appeared a few lines. They’re there […]
Watch our in-demand webinar “Chemistry of the Landing Page” to find out what turns a typical landing page into a high converting landing page. We include answers to questions that we couldn’t cover in the webinar.
Let’s talk about your career as a marketer. Let’s talk about your power in an organization. Let’s talk about your ability to make things happen in a very real and salary-building way. Marketing is seen as important by CEOs. However, the marketing department is often not seen as important. We are too often seen as […]
One of my favorite online videos of all time imagines how Microsoft might have re-designed the original iPod packaging. The comments on YouTube indicate that this was actually made by Microsoft to illustrate the problem with Microsoft’s policies. MS iPod Parody Landing Pages go through the same process and end up completely missing their intended […]
It was a pleasure to spend some time with Craig Sullivan, the pleasant but focused Scotsman now residing in the UK. He’s not a man to mince words, but he knows his stuff, so he’s earned the right to be cranky when he comes across the websites of companies that just don’t get it. You […]
