Writing Test Hypotheses that Make You Money [AUDIO]
In this edition of the Conversion Scientist Podcast, I discuss the genetics of conversion science, writing test hypotheses that will generate money, and how you can turn your team’s input into something that you can actually test.
Podcast: Play in new window | Download
In my latest article on Marketing Land, I share the steps necessary to help you get the results from your websites that you are looking for.
It is common for someone to come to you with ideas for improving the website. After listening to this podcast and reading my article, you will now have a hypothesis checklist to think through. Knowing how to create a valid split test hypothesis will increase your critical thinking power, help you prioritize your marketing tasks, and give you a way to talk others out of bad marketing ideas.
Helpful Links
21 Quick and Easy CRO Copywriting Hacks
Keep these proven copywriting hacks in mind to make your copy convert.
- 43 Pages with Examples
- Assumptive Phrasing
- "We" vs. "You"
- Pattern Interrupts
- The Power of Three
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Expertise: conversion rate optimization, AB testing, marketing strategy, digital marketing, analytics, landing page design, computer programming, entrepreneurship
Speaking: IBM, Inbound, LeadsCon, Content Marketing World, Affiliate Summit, and more
Books and Training: Your Conversion Creation Equation, Video CRO, Marketing Videos that Convert, CRO Best Practices
As Seen On: ClickZ, Search Engine Land, Marketing Land, Conversion Sciences Blog, Intended Consequences podcast
Education: Texas A&M University, BS Computer Science and Management
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[…] For more information about testing hypotheses that convert, check out the latest Conversion Scientist’s Podcast, ”Writing Test Hypotheses That Make You Money”. […]
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