In this edition of the Conversion Scientist Podcast, I discuss the genetics of conversion science, writing test hypotheses that will generate money, and how you can turn your team’s input into something that you can actually test.
In my latest article on Marketing Land, I share the steps necessary to help you get the results from your websites that you are looking for.
It is common for someone to come to you with ideas for improving the website. After listening to this podcast and reading my article, you will now have a hypothesis checklist to think through. Knowing how to create a valid split test hypothesis will increase your critical thinking power, help you prioritize your marketing tasks, and give you a way to talk others out of bad marketing ideas.
Helpful Links
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Keep these proven copywriting hacks in mind to make your copy convert.
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- Assumptive Phrasing
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- Pattern Interrupts
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- 7+ Facts About Shopping Cart Abandonment & Recovery - October 15, 2020
- Mobile Ecommerce Checkout: Maximizing Conversions - May 22, 2020
- Defending your design: fight opinion with experimentation - April 24, 2020
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[…] For more information about testing hypotheses that convert, check out the latest Conversion Scientist’s Podcast, ”Writing Test Hypotheses That Make You Money”. […]
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