Broken Promises: How to Avoid Launching Tests That Break Your Site
Joel Harvey presents at Conversion Conference San Francisco 2014.
Entries by Brian Massey
How CRO is Like St. Patrick’s Day
As scientists, we like to break things down to their essence, to understand the things that make them work. This works well when we’re optimizing websites. Now it’s St. Patrick’s Day. What are the components of this rowdy holiday? We decided to create our own website optimization holiday modeled on St. Patty’s Day. Our analysis […]
Landing Page Science Goes Mainstream on Huffington Post
John Fox, the Founder and President of Venture Marketing, interviewed Brian Massey, The Conversion Scientist, for his article, Anatomy of a Successful Landing Page, that appeared on Huffington Post. Brian boils things down to two main purposes of a landing page: You must keep the promise you make. You must entice the visitor to take […]
Half of our optimization ideas are wrong. You should hire us anyway.
We find out which half will work. How can it be that a team with our experience, intelligence and good looks could be wrong so often? It’s a mystery to us. The truth is, that the audience for any website is unique. Given two sites selling the exact same product, you cannot assume that what […]
Unexpected Website Formulas of the Conversion Scientist
The things that make a website work are not always obvious until someone points them out. Myth and legend reign without data. Brian Massey introduces you to the unexpected website formulas that will help turn your website around. And he does it all with science. Not just any science either – Conversion Sciences. Brian shares […]
The Inert Gases of Your Low Converting Web Pages: How to Get a Reaction from your Visitors [AUDIO]
Marketers need a common vocabulary and notation for the things we’re doing online. We need to understand the elements that we can introduce and the ways they react with each other. At Conversion Sciences, we stole the notation of chemists. They have a clear notation, like the notation for how vinegar reacts with baking soda. […]
Get Customered: Improving Your Social Media Conversion Rate [AUDIO]
Use content to connect your social batteries to social landing pages and get customered. Improve your social media conversion rate. Read on They friend you. They fan you. They pin you. They follow you. BUT how often to they customer you? How often do they buy, subscribe, or register? How often can you get your […]
Testing, and Brand Awareness – For Further Study
Subscribe to see what we’re reading at Conversion Sciences. How To Conduct A Conversion Optimization Experiment | Relative Bearing Here’s the first line from this very helpful little post: “0 sales! What? But we got 517 unique visitors this week!” Airing your mistakes is not seen as smart marketing in many circles, but this kind […]
Donation Throw-down: Social Media vs. Traditional Media
When the Arizona PBS station asked Lon Safko to do a first-of-its-kind special on social media, they didn’t know what they were getting in to. Lon knew that this was going to be a throw-down between social media vs. traditional media, measured in donation dollars. Believe it or not, KAET AZPBS does not do an […]
Ode to the Big Red Button – A Love Story
Today, let’s rejoice in a persuasive gift that brightens any landing page, and has started so many new relationships between a visitor and a business. The big red button. Valentine’s Day is an emotional time, even for a Conversion Scientist. It is a time in which we, like so many people in love, celebrate beautiful […]
