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Broken Promises: How to Avoid Launching Tests That Break Your Site

CRO Tests | Multivariate | AB Testing

Joel Harvey presents at Conversion Conference San Francisco 2014.

https://conversionsciences.com/wp-content/uploads/2014/03/Joel-Smashes-the-Phone.mp4
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Brian Massey
Brian Massey
Conversion Scientist™ at Conversion Sciences
Brian Massey is the Founder and Conversion Scientist™ at Conversion Sciences, a sought-after international speaker, and author of Your Customer Creation Equation. He is passionate about transforming websites through a steady diet of visitor profiling, purposeful content, analytics, and AB testing.

Expertise: conversion rate optimization, AB testing, marketing strategy, digital marketing, analytics, landing page design, computer programming, entrepreneurship

Speaking: IBM, Inbound, LeadsCon, Content Marketing World, Affiliate Summit, and more

Books and Training: Your Conversion Creation Equation, Video CRO, Marketing Videos that Convert, CRO Best Practices

As Seen On: ClickZ, Search Engine Land, Marketing Land, Conversion Sciences Blog, Intended Consequences podcast

Education: Texas A&M University, BS Computer Science and Management
Brian Massey
Latest posts by Brian Massey (see all)
  • Your Traffic Fell 30 Percent. Your Targets Did Not. - September 3, 2026
  • How to Filter Bot Traffic in Google Analytics With Ask Advisor - August 20, 2026
  • Using AI to Chat with your Online Business - July 10, 2026
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March 18, 2014/by Brian Massey
2 replies

Trackbacks & Pingbacks

  1. Conversion Conference San Francisco 2014: Highlights, Takeaways, and Selfies - Conversion Conference Blog says:
    March 16, 2015 at 7:27 pm

    […] 2014 by SiteTuners Conversion Conference SF 2014 Recap: 3 Actionable Themes by Jocelyn Burch Broken Promises: How to Avoid Launching Tests That Break Your Site by Brian Massey Conversion Conference Comes to San Francisco by Murray Newlands Conversion […]

  2. Conversion Conference Blog » Conversion Conference San Francisco 2014: Highlights, Takeaways, and Selfies says:
    March 26, 2014 at 8:04 am

    […] Florez, LanderApp Conversion Conference 2014: Best Tips from Day 2 by Fernando Florez, LanderApp Broken Promises: How to Avoid Launching Tests That Break Your Site by Brian Massey Conversion Conference Comes to San Francisco by Murray Newlands Conversion […]

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