"My favorite part of the design is the money."
Website design is only great if it’s making you money. It’s not about the colors, the shapes, the sliders and flashy bits, though that’s the fun part many businesses sadly get hung up on. People don’t come to your site for entertainment or art—unless you sell art.
They come to you for a solution.
The purpose of your website is to help them find you, connect with you and pay you money to solve their problems. That’s conversion. That’s why you built the site in the first place. Your site’s main job is to make this very easy for them to do. So the best design isn’t the one that makes your company look cool and edgy and sophisticated. It’s the design that supports conversion, has room for good copy and powerful calls to action that make people click the big orange button. Want to know more?
Read more in my column on Search Engine Lan
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Expertise: conversion rate optimization, AB testing, marketing strategy, digital marketing, analytics, landing page design, computer programming, entrepreneurship
Speaking: IBM, Inbound, LeadsCon, Content Marketing World, Affiliate Summit, and more
Books and Training: Your Conversion Creation Equation, Video CRO, Marketing Videos that Convert, CRO Best Practices
As Seen On: ClickZ, Search Engine Land, Marketing Land, Conversion Sciences Blog, Intended Consequences podcast
Education: Texas A&M University, BS Computer Science and Management
- A/B Testing Guide: The Proven 6-Step Process for Higher Conversions - January 29, 2025
- Creating a Landing Page that Converts: 6 Essential Elements [Infographic] - December 4, 2024
- Confirmation Bias: What It Is and How It’s Hurting Your Website Conversions - August 20, 2024
I am definitely passing this on to our team. Thanks for the straight shooting. Design is second to the message and the goal of the conversion. Thank You!
Bringing back the basics. Why do you have a site? “Oh Yeah! To help my business!” Cheers
Well done. #results