Tom had two sites targeting the same audience, and getting about the same traffic. Both had analytics installed. This was a rare opportunity to see how two very different approaches to Website design affected online sales conversion out in the real world.
Conversion marketing is about bringing visitors to choice. B2B marketers carry this same burden.
Can marketers in more conservative industries use techniques proven to increase online leads and sales in B2C markets? Not only should B2B marketers try everything that B2C businesses are using, they risk irrelevance if they don’t.
The future of mobile marketing is dependent on intermediaries according to Tim Hayden.
The core online sales conversion marketing pattern that service and Web 2.0 sites should adopt is the “Site as a Service Pattern.” This is the fifth and last of the core conversion strategies in this series.
I love to watch Social Media Ninja Giovanni Gallucci present. He imparted a great deal of info on the intersection of social media and search to the audience at the Innotech PDX 2010 eMarketing Summit last week. If you weren’t there, you can enjoy it through the lense of my pen. Here is the visual […]
Scott Stratten’s PubCon keynote rant ranged from “Breaking up with Social Media” to the fallacy of getting rich quickly from social media, to Twitter etiquette. However, it was his constant assertion that great content is the source and sustenance of social success that endeared me to Scott.
This is the year for conversion rate optimization. Still we have to remember that website optimization is at the top of the conversion stack. First you have truly know your visitor. You have to create a content platform to answer questions. You have to identify the best media strategies and channels to reach your target audience. And most importantly, you have to have the content your customers want. And then you’re ready for optimization.
Conversion analysis reveals missed opportunities. What is the proper way to charge for online content and increase the number of subscribers? The New York Observer paints a pretty stunning picture of one attempt to launch an online newspaper website. Was it to be expected, or is this an online sales conversion problem? The article states […]
You wouldn’t play tennis without a racquet, would you? The only ball I was able to return across the net bounced off my head. Not only was I missing every shot, but I was experiencing bodily injury. RANT WARNING – If you are already using landing pages for your targeted banner advertising, you can proceed […]
Persuade with passion. Engage with the unexpected. His face was slightly ashen, and had clearly fallen since he first entered the conference room. I felt a lump in my stomach as he reviewed the revisions to the copy he’d written just a week earlier. I was a bit sick at being part of this, but […]
