Success in a World of Influencers (INFOGRAPH)
INFOGRAPH of a presentation by Sam Decker, recently of Bazaarvoice, who gave the McCombs School of Business Alumni three tips on how to succeed in a world of influencers.
Entries by Brian Massey
SEO 101: Good Traffic Converts Better (INFOGRAPH)
Search engine optimization (SEO) helps with online sales conversion by telling the search engines what your Web site is about, so that people who are looking for things you offer find you and everyone else goes somewhere else.
INFOGRAPH David Pogue Gushes About Disruptive Technologies at PubCon
INFOGRAPH of David Pogue’s PubCon Keynote tour of the technologies that are changing our lives, including smartphone apps, twitter and more.
The Online Marketing Strategy Components You Need to Master
Your conversion marketing practice is actually a “stack” of disciplines each of which you will have some level of capability with. If you are marketing online, you are involved with conversion issues by definition.
What Would You Tell a Printer in this Digital Age?
I have an hour with the Printing Industries of America when I keynote their Converge Conference 2010. Attendees are the boldest of their members, the ones who are looking closely at cross-media business strategies. What should I tell them as your Digital Ambassador?
Social Media Measurement Plan: Why It’s OK to be the Rainman
People like us provide an important service to the social spheres. Our content-oriented social media strategy feeds those who rely on social media for education and elucidation.
Keep Your Content Promises and Increase Conversions
When we don’t consider what visitors expect when we offer them our content, we set a series of events in motion that results in our visitors feeling… dumb. Here are four ways we let break promises to our readers.
Touchpoint Personas for Persuasion and Empathy
Why do so many marketing departments have trouble turning personas into actionable marketing gold? I believe it is because traditional “buyer personas” are too broad in their definition.
Your Explaining Face Will Change Your Content Marketing
My ten-year-old son gave me a valuable lesson in content marketing today. Sean has a good friend who, to hear him tell it, rarely changes his expression. It’s just who he is. However, Sean was sharing one of this friend’s more interesting ideas: to build a tall building and put a catapult at the top […]
Social Media Appending: How Far We Have Come
In my most recent ClickZ column, I reflect back on my days as a marketing cog in the corporate machine, a time in which the practice of email “appending” was considered bad practice. Now ESPs are appending social network information to their client databases.
