Visual Live Blog: Andy Beal Reputation Management
A Visual Live Blog of Andy Beal at PubCon Masters Training on Reputation Management. Notes taken by Brian Massey.
Entries by Brian Massey
Conversion Alert: Invisibility Ray Hurts Email Open Rates and Click-through Rates
Evil forces threaten to render your emails invisible. Learn how to avoid email invisibility and increase your email’s open rate and click-through rate.
Mobile Marketing, Social Media and Conversion: Show me the Money (NSFW)
Tom Myer of the American Marketing Association heards the cats: Brian Massey (Conversion), Tom Hayden (Mobile Marketing) and Jen Wojcik (Social Media) in a panel discussion entitled “Show Me the Money: Make Marketing Work for You.”
Social Media Delivers More Than Just ROI, But I Don’t Care
I want measurable, tangible data on social conversion rates, on how social media gets qualified prospects to a Web property, and how it helps me carry on a conversation with them making them more likely to buy.
How Analytics Saved One Business’s Online Sales
Tom had two sites targeting the same audience, and getting about the same traffic. Both had analytics installed. This was a rare opportunity to see how two very different approaches to Website design affected online sales conversion out in the real world.
B2B Marketers Must Embrace Conversion Marketing
Conversion marketing is about bringing visitors to choice. B2B marketers carry this same burden.
Can marketers in more conservative industries use techniques proven to increase online leads and sales in B2C markets? Not only should B2B marketers try everything that B2C businesses are using, they risk irrelevance if they don’t.
Mobile Marketing and Geo-Relevance: The Power of Location Marketing
The future of mobile marketing is dependent on intermediaries according to Tim Hayden.
The Site as a Service: Core Conversion Marketing Strategies
The core online sales conversion marketing pattern that service and Web 2.0 sites should adopt is the “Site as a Service Pattern.” This is the fifth and last of the core conversion strategies in this series.
Social Media and Search – Visual Live Blog: Innotech Portland-Giovanni Gallucci
I love to watch Social Media Ninja Giovanni Gallucci present. He imparted a great deal of info on the intersection of social media and search to the audience at the Innotech PDX 2010 eMarketing Summit last week. If you weren’t there, you can enjoy it through the lense of my pen. Here is the visual […]
Visual Live Blog: Scott Stratten Breaks up with Social Media at PubCon
Scott Stratten’s PubCon keynote rant ranged from “Breaking up with Social Media” to the fallacy of getting rich quickly from social media, to Twitter etiquette. However, it was his constant assertion that great content is the source and sustenance of social success that endeared me to Scott.
