Entries by Brian Massey

What Conversion Metrics Should a Job Seeker Examine?

Find out at the Door64 Tech Fair and Extraordinary Interviews Seminar For a Conversion Scientist, life is full of A/B tests. You find them everywhere. We are naturally curious creatures, always wondering why people behave the way they do. The answers are rarely obvious. For example, I have been monitoring a sort of A/B split […]

See the Conversion Scientist LIVE

It’s going to be a busy Spring for me, and that means you have several chances to see me, Brian Massey, Conversion Scientist (applause). I’m speaking at several different conferences, three of which are in Austin and one of which is no charge. I hope to see you at one of these. Austin Engagements I’ll […]

Behavioral Targeting Lullaby

What if George Carlin had riffed on behavioral targeting? In doing the research for my new ClickZ column on behavioral marketing, I became fascinated by all that could be measured and inferred about me from the simple act of visiting a Web page. The agents at work when you visit a Web site are an […]

The eMarketing Techniques That Will Make Your 2009 Big

Learn how to use Search, E-mail, Conversion, and Social Media to grow your business while your competitors are shrinking. All in One Day I’ve shown dozens of businesses how to use the most cost-efficient marketing methods available to increase their sales. There is no more cost-efficient way to market than online, and the top eMarketers […]

Getting Started with Behavioral Marketing

My New Series for ClickZ I’ve begun a series on ClickZ on Behavioral Marketing. If you follow my writing, you may realize that I don’t write about behavioral marketing — at all. This is new ground for me, and that may be my advantage. I’m not a Behavioral Marketing expert. I’m willing to ask the […]

ConversionCast: eCommerce Site Gradware.com

In this ConversionCast™, we take a look at academic software and hardward eCommerce site Gradware.com, an academic software and hardware eCommerce site. What are the key strategies you want to get right if you’re running an eCommerce site? I offer my opinion in the workshop “Identifying Your Key Conversion Strategies,” which you can listen to […]