Playing it safe will keep you from getting hurt — and from getting customers Fast Company columnist Sam Ford offers an insightful and entertaining treatise on how Corporations — and brands and small businesses – can take a page from the world of “professional” wresting. In short, Ford follows his own advice with this column. […]
Design your website around the strategies that drive leads and sales and avoid the marketing strategies that don’t convert. I had one of those meetings this week; a meeting with a company that has really come to understand the significance of online conversion in their business. I predict good things for them. They’d taken advantage […]
How to build a marketing database that keeps prospects engaged It sounded like the perfect market: A large and growing marketplace A need so critical that it strikes at the very foundations of the family Increasing competition for scarce supply A marketplace actively using the Internet to solve the problem Add to these the fact […]
One benefit of the modern pen computer is the ease with which analog input can be shared. So, I thought I would share some of my notes with you.
Why would I pay to advertise free information? Does it make sense? The answer is, “Yes.” On December 10, I’m going to show you the techniques marketers use to make it pay, and I’m going to do it with your content. Why, you might ask, does it make sense to use your scarce marketing dollars […]
This is a guest post by Brian Combs of ionadas local. A Local SEO Horror Story About eighteen months ago, the SEO agency of which I was then a member was hired by a company in the travel industry. Their websites were seeing a 20% drop in traffic from Google. Even more worrisome was the […]
We covered a lot of ground in my DMA 90 pre-conference intensive “Optimizing Your Web Site for Conversion and Business Success.” I learned a great deal from my audience. But underneath the energy was an undertow dragging us away from shore. It was the knowledge that we would be returning to marketing departments that are understaffed, under budgeted, and — worst of all — focused on the wrong things.
Teach a man to fish and you feed him for life. Teach a woman to fish and you feed a village. Every entrepreneur should come to understand what microcredit is teaching us. This movement is teaching us about the very foundation of our free enterprise system. It is teaching us where compassion lives within our […]
Would you believe that e-mail marketing is still in its infancy? A couple of graphs from MarketingSherpa drive an important point home about the use of e-mail for marketing. It works, it has always worked, and it will continue to work. You just have to know how to use it. In this graph, “Emailing to […]
