This is the year for conversion rate optimization. Still we have to remember that website optimization is at the top of the conversion stack. First you have truly know your visitor. You have to create a content platform to answer questions. You have to identify the best media strategies and channels to reach your target audience. And most importantly, you have to have the content your customers want. And then you’re ready for optimization.
Conversion analysis reveals missed opportunities. What is the proper way to charge for online content and increase the number of subscribers? The New York Observer paints a pretty stunning picture of one attempt to launch an online newspaper website. Was it to be expected, or is this an online sales conversion problem? The article states […]
You wouldn’t play tennis without a racquet, would you? The only ball I was able to return across the net bounced off my head. Not only was I missing every shot, but I was experiencing bodily injury. RANT WARNING – If you are already using landing pages for your targeted banner advertising, you can proceed […]
Persuade with passion. Engage with the unexpected. His face was slightly ashen, and had clearly fallen since he first entered the conference room. I felt a lump in my stomach as he reviewed the revisions to the copy he’d written just a week earlier. I was a bit sick at being part of this, but […]
Playing it safe will keep you from getting hurt — and from getting customers Fast Company columnist Sam Ford offers an insightful and entertaining treatise on how Corporations — and brands and small businesses – can take a page from the world of “professional” wresting. In short, Ford follows his own advice with this column. […]
Design your website around the strategies that drive leads and sales and avoid the marketing strategies that don’t convert. I had one of those meetings this week; a meeting with a company that has really come to understand the significance of online conversion in their business. I predict good things for them. They’d taken advantage […]
How to build a marketing database that keeps prospects engaged It sounded like the perfect market: A large and growing marketplace A need so critical that it strikes at the very foundations of the family Increasing competition for scarce supply A marketplace actively using the Internet to solve the problem Add to these the fact […]
One benefit of the modern pen computer is the ease with which analog input can be shared. So, I thought I would share some of my notes with you.
Why would I pay to advertise free information? Does it make sense? The answer is, “Yes.” On December 10, I’m going to show you the techniques marketers use to make it pay, and I’m going to do it with your content. Why, you might ask, does it make sense to use your scarce marketing dollars […]
This is a guest post by Brian Combs of ionadas local. A Local SEO Horror Story About eighteen months ago, the SEO agency of which I was then a member was hired by a company in the travel industry. Their websites were seeing a 20% drop in traffic from Google. Even more worrisome was the […]
