Notes from PubCon 2009 Las Vegas

Click on any image to enlarge.
Brad Geddes, bgTheory.com PubCon-Brad_Geddes-Notes
Tim Ash, SiteTuners.com PubCon-Tim_Ash-7_Deadly_Sins
Kristine Schachinger, S@schachin
 
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Heather Lloyd-Martin, SEOCopywriting.com
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Alison Driscoll, AlisonDriscoll.com
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Michael McDonald, iEntry.com
 
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Mark Robertson, ReelSEO.com
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Gregory Markel, InfuseCreative.com
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Gillian Muessig, SEOmoz image

Books to Read

When I first started doing conversion science back in 2006, I ruined several laptop screens. You see, it is very important that I be able to markup pages for my clients.
I started with crayons. However, it became more and more difficult to get the colors off of my laptop screen. Plus, the markup didn’t travel with the image.
Eventually, the crayons left ghosted images on the screen, like a burned plasma display.
Then, I found the pen computer. Now, I can create, markup and take notes analog style, with instant conversion to digital.

A Snapshot of Pubcon

One benefit of the modern pen computer is the ease with which analog input can be shared. So, I thought I would share some of my notes with you.
I chose these based on the following criteria:
1. I took notes
 
Many presenters don’t realize this, but you have to be “note-worthy.” You have to tee us up to take notes. You’re presentation has to be somewhat logically organized. You can’t throw too much at us too quickly, because we’ll just give up.
2. I was able to take notes on my computer
 
Props to PubCon for providing extension cords and power strips for us.
3. My notes are somewhat legible.
 
You be the judge.

Some People Prefer This

Some people prefer this mix of visual cue and text. You may find it helpful.
Click on any of the images to see a full-resolution version.

Some People Prefer Summaries

Here are some of the things I gleaned from notes that didn’t pass the three-point test:

Tools to Check Out

Organic Keyword Search
SEO “Quake” Plugin
SEO for Firefox
Yahoo Site Explorer
Adwords Preview Tool
Google Insights
ExcellentAnalytics.com (Excel)
Tatvic
SEM Rush (Mark Jackson)
Google Trends
MSN Commercial Intention Tool
validator.w3.org
Bing Webmaster Tools
Landing Pages
RingLead.com Lead Management
Social Evaluation
Quarkbase
Woopra
Trackur (Andy Beale)
Brandseye
Twitter
Twitalyzer
WeFollow
Tracking Twitter
Twellow
Twilert
Facebook Apps
Sprout Publisher
AppBank
Involver
Facebook Notes
Site Design
MeasureIt Firefox Plugin
Aardvark Firefox Plugin
Colorzilla Firefox Plugin
Firebug Firefox Plugin
Headspace2 WordPress Plugin
WordPress Themes
Thesis ($)
Flexibility 2
Corrington
Affiliate Theme
eArtisteer (random theme generator)
Video
OneTrueMedia Video Editing and hosting
TrafficGeyser (use with care)
TubeMogul
12Seconds.tv
YouTube Insight
Google TV
YouTube Wonder Wheel
Handbrake Video Compressor

Brian Massey

Conversion Scientist™ at Conversion Sciences
Brian Massey is the Founder and Conversion Scientist™ at Conversion Sciences. He is the author of Your Customer Creation Equation. His rare combination of interests, experience and neuroses were developed over almost 20 years as a computer programmer, entrepreneur, corporate marketer, international speaker and writer.
Brian Massey
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