Entries by Brian Massey

ConversionCast: eCommerce Site Gradware.com

In this ConversionCast™, we take a look at academic software and hardward eCommerce site Gradware.com, an academic software and hardware eCommerce site. What are the key strategies you want to get right if you’re running an eCommerce site? I offer my opinion in the workshop “Identifying Your Key Conversion Strategies,” which you can listen to […]

Identifying Your Key Conversion Strategies

There are 10,000 online strategies to choose from in the marketing landscape. Will you try them all? No matter how unique your product service or business is, your Web site follows a specific pattern. For each pattern. There are certain set of strategies that you must get it right or you will have difficulty converting […]

Father of Email Claims His Social Network is the Biggest

AUSTIN, TX – Ray Tomlinson, the man responsible for putting the “@” in our email addresses has apparently gone on the warpath against MySpace, Facebook and other social networks who claim they have the largest memberships. “Zuckerberg Schmuckerberg!” Tomlinson was overheard saying at a social gathering. “My social network has been around since the 70s. […]