The Superstitions That Keep You From E-mail Success
Here are the superstitions that keep us from making e-mail the effective, inexpensive marketing tool that it should be.
Brian Massey is the Founder and Conversion Scientist™ at Conversion Sciences. He is the author of Your Customer Creation Equation. His rare combination of interests, experience and neuroses were developed over almost 20 years as a computer programmer, entrepreneur, corporate marketer, international speaker and writer.
Here are the superstitions that keep us from making e-mail the effective, inexpensive marketing tool that it should be.
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