Social Media and Conversion by Jeffrey Eisenberg
This infographic explains how social media and conversion are related. The information was gathered from NYT best-selling author Jeffrey Eisenberg.
Entries by Brian Massey
Converting the Toughest Visitor of All: Googlebot
Every site has one visitor in common: Googlebot. Googlebot is an unusual visitor that few of us understand. So how do we get copywriters, designers, developers and marketers to configure their site for this powerful king-maker visitor? The same way we do this for our human visitors: We personify them.
How to Convert Social Shoppers into Online Sales [SXSW]
As you might expect, I work with a number of E-commerce sites. Companies that sell things online is a faaaaaast moving target, so I’m glad to have folks like Willo O’Brien to keep me up to date on best practices in social shopping and online sales.
165 Great Email Subject Lines from the SXSW Catalog [updated]
Your commercial email would enjoy significantly greater open rates if you used subject lines like SXSW session titles. No one’s going to click through from your email if they don’t open it and read it. Here’s a list of my favorites.
Good Art, Bad Science Lowers Lead Conversion Rates
Your value proposition, value statement, unique selling proposition or offer are critical to getting seen, heard or read. At Enviromedia the art works, but the science keeps them from capitalizing on their genius.
Conversion Beacons: 12 Ways to Get Readers to Take Action
Readers may be involved in your content marketing, like the chicken is involved in breakfast. How do you use ads to find the readers that are committed to your content, like the pig who is providing the bacon?
The Blog Volcano Drives Search, Social Media and Email
Here is a guide to how your blog can draw qualified traffic to your website via search, social media and email.
7 Shifts to Make Social Media Work in Your Business (INFOGRAPHIC)
Jay Baer and Amber Naslund, the authors of “The Now Revolution: 7 Shifts to Make Your Business Faster, Smarter and More Social” take us through the promise and pitfalls of social media that most any business must consider… now.
9 Ways to Make Content Work for Your Business (INFOGRAPHIC)
Content Rules. At least that is what a lively trio showed us at the MarketingProfs Digital Marketing Forum in Austin. C.C. Chapman, Ann Handley, and an as yet unnamed robot shared the rules and tools of great content marketing.
Getting a Reaction from Your Online Marketing
Can something as complex as online sales conversion be boiled down to some like a chemical reaction? The answer is yes, and these basic marketing reactions make it easy to create interesting new combinations.
