The Conversion Sciences team is packing up the coffee cup beakers and the lab coats and heading to downtown Austin for the Which Test Won Live Event happening this Thursday and Friday. We know you have a few questions, so here’s the rundown.
What is Which Test Won Live?
“WhichTestWon’s The Live Event is the most advanced — and practical — show of 2013 for digital marketers who care about conversion rate optimization (CRO). Be inspired by 17 new Case Studies, create a hands-on testing plan for your site at 11 exclusive workshops, and then network (and party) with your peers.”
Sounds cool! What will the Conversion Sciences Team be doing there?
Our usual mix of mayhem and useful information of course! Come by our booth in the exhibit hall for a first crack at our new ebook Business Video Through the Eyes of Your Prospects. Thursday is the official launch, so stop by for specials and maybe a giveaway or two. We’ll also be doing live site critiques at the top of every hour. Step up for a critique or just watch as the Conversion Scientist gives real live businesses the skinny on what’s working (and what’s not) on their site.
I have to be there! How do I get a ticket?
Head over the Which Test Won Live site to get a ticket. We can promise you will not be disappointed. Remember, it’s this Thursday and Friday May 9th and 10th at the Austin Music Hall. We hope to see you there!
How to Use Ebooks Strategically and Reach Your Content Marketing Goals | Copyblogger
This article on ebooks comes at an important time at Conversion Sciences as we put the final touches on a unique ebook of our own (preorder Business Video Through the Eyes of Your Prospects).
Content is the way you charge and release the power stored in your marketing batteries (customer lists, email lists, social media networks).
And don’t forget that ebooks now outsell print books.
Why Facebook is blue: The science of colors in marketing – The Buffer Blog
If color is your concern, here are some guidelines and some dazzling graphics. However, don’t overthink color. The comments offer some sobering thoughts on the effect of color on success.
Want to get Brian’s For Further Study posts delivered right to your inbox? Click HERE to sign up.
The fun folks over at Marketing Words assembled a group of website experts to critique a site, and invited the Conversion Scientist himself to submit his thoughts. iSiteBuild was kind enough to put their site out there for some constructive feedback!
The great thing about this group of professionals is that they all have different backgrounds, and they were given no specific guidance or rules. So their thoughts and feedback are strictly from their own experience. Each one brings a unique perspective to the table and all provide valuable feedback.
Thanks to iSiteBuild for allowing their site to be used, and thanks to Marketing Words for including Brian.
To read the full post, head over to Marketing Words.
How to Design Kickass Long Form Sales Pages-ConversionXL
@peeplaja “People have an infinite attention span if you are entertaining them.”
I get a lot of questions about sales letter styled landing pages. Do they work? Do I need to write that much?
My stock answer is that they do work, but that your copywriter needs to know what they are doing. These kind of landing pages typically work with visitors that already know and follow your business.
Peep says it best: “Buyers are readers.” There is more wisdom in this entertaining post.
Want to get Brian’s For Further Study posts delivered right to your inbox? Click HERE to sign up.
If there was one thing that defeats your efforts to market with data, it would be lack of resources. Marketing departments are notoriously under-staffed for the workload delegated by executives. It can become overwhelming to imagine doing tests when you’re just trying to get communications out the door.In the interest of helping you find more time and happiness in your work, I offer this excellent list of 26 “time hacks.”
Please. Do some split testing with the extra time you find. Your visitors will thank you.
3 Ways To Increase Conversion If Your Prices Are Not The Cheapest On The Market — Conversion Team
@conversion_team It’s easy to cut prices.It’s hard to build up the value of what you offer in words and images. If you can occupy the high-price category in your niche, life gets much easier.So, I was pleased to find this article which makes a bold statement: “Avoid Best Practice Conversion Rate Optimization”
What?
While your competitors are testing button color, you can be comparing yourself to the competition, being open about your profits, and doing the math for your visitors.
Best practices only get you so far. Here are some alternatives for online success. Want to get Brian’s For Further Study posts delivered right to your inbox? Click HERE to sign up.
The brilliant minds over at Blog Growth posed an important question recently; What’s the best price for your products?
While consumers think prices are decided arbitrarily, there is a lot of work that goes into determining the price point for a product.
Check out the amazing infographic Blog Growth put together to break down the science of pricing.
Brian has shared some great posts For Further Study this week:
13 Unconventional Landing Page Strategies To Increase Conversions
I love the unconventional, and Peep Laja of ConversionXL has assembled a great list of creative landing pages and strategies.If this doesn’t get you excited about your next landing page, I don’t know what will.
Landing pages are a key strategy for monetizing your investment in pay-per-click ads. Here’s some evidence of the importance of having landing pages with text that Google can read.While our landing pages are for humans, we must remember that Googlebot is a visitor as well.
We all rely on our analytics a great deal. Whether it’s checking out your growth in readers or customers, or seeing where your traffic is coming from, website owners like knowing they can see real measurements for their site.
But what do you do if you analytics seem….well….. off? How do you trust your reports when they aren’t producing correct results?
Brian’s new post on Search Engine Land is all about debugging your Google Anayltics installation to ensure you are getting the correct data from your analytics. He will take you through the steps he uses with his clients to get accurate information from Google Anayltics.
Read his full column on Search Engine Land and start debugging your analytics today.
@smexaminer While images are important for social media to help break through the noise, they are also very important on our landing pages, home pages and other web pages.
Unfortunately, we often resort to what I call “business porn” in my book. Business porn includes stock photos of multi-racial smiling people, of graphs going up and to the right, and of cheerful women with headsets.
So if you are struggling with what to use for visuals on your site or in your emails, here are 26 excellent ideas. – Brian Massey
WhichTestWon Live Event This Week!
News & EventsThe Conversion Sciences team is packing up the coffee cup beakers and the lab coats and heading to downtown Austin for the Which Test Won Live Event happening this Thursday and Friday. We know you have a few questions, so here’s the rundown.
What is Which Test Won Live?
“WhichTestWon’s The Live Event is the most advanced — and practical — show of 2013 for digital marketers who care about conversion rate optimization (CRO). Be inspired by 17 new Case Studies, create a hands-on testing plan for your site at 11 exclusive workshops, and then network (and party) with your peers.”
Sounds cool! What will the Conversion Sciences Team be doing there?
Our usual mix of mayhem and useful information of course! Come by our booth in the exhibit hall for a first crack at our new ebook Business Video Through the Eyes of Your Prospects. Thursday is the official launch, so stop by for specials and maybe a giveaway or two. We’ll also be doing live site critiques at the top of every hour. Step up for a critique or just watch as the Conversion Scientist gives real live businesses the skinny on what’s working (and what’s not) on their site.
I have to be there! How do I get a ticket?
Head over the Which Test Won Live site to get a ticket. We can promise you will not be disappointed. Remember, it’s this Thursday and Friday May 9th and 10th at the Austin Music Hall. We hope to see you there!
You can still pre-order a copy of Business Video Through the Eyes of Your Prospects for a special discount. Get yours reserved today!
Strategic Use of Ebooks and the Science of Color in Marketing – For Further Study
Conversion Marketing StrategyHow to Use Ebooks Strategically and Reach Your Content Marketing Goals | Copyblogger
This article on ebooks comes at an important time at Conversion Sciences as we put the final touches on a unique ebook of our own (preorder Business Video Through the Eyes of Your Prospects).
Content is the way you charge and release the power stored in your marketing batteries (customer lists, email lists, social media networks).
And don’t forget that ebooks now outsell print books.
Why Facebook is blue: The science of colors in marketing – The Buffer Blog
If color is your concern, here are some guidelines and some dazzling graphics. However, don’t overthink color. The comments offer some sobering thoughts on the effect of color on success.
Want to get Brian’s For Further Study posts delivered right to your inbox? Click HERE to sign up.
Website Review for iSiteBuild
Conversion OptimizationThe fun folks over at Marketing Words assembled a group of website experts to critique a site, and invited the Conversion Scientist himself to submit his thoughts. iSiteBuild was kind enough to put their site out there for some constructive feedback!
The great thing about this group of professionals is that they all have different backgrounds, and they were given no specific guidance or rules. So their thoughts and feedback are strictly from their own experience. Each one brings a unique perspective to the table and all provide valuable feedback.
Thanks to iSiteBuild for allowing their site to be used, and thanks to Marketing Words for including Brian.
To read the full post, head over to Marketing Words.
How To Design a Kicka$$ Long Form Sales Page – For Further Study
Ecommerce CROHow to Design Kickass Long Form Sales Pages-ConversionXL
@peeplaja “People have an infinite attention span if you are entertaining them.”
I get a lot of questions about sales letter styled landing pages. Do they work? Do I need to write that much?
My stock answer is that they do work, but that your copywriter needs to know what they are doing. These kind of landing pages typically work with visitors that already know and follow your business.
Peep says it best: “Buyers are readers.” There is more wisdom in this entertaining post.
Want to get Brian’s For Further Study posts delivered right to your inbox? Click HERE to sign up.
26 Life Hacks and 3 Ways to Increase Conversion – For Further Study
Conversion Optimization26 Time Management Hacks I Wish I’d Known at 20
If there was one thing that defeats your efforts to market with data, it would be lack of resources. Marketing departments are notoriously under-staffed for the workload delegated by executives. It can become overwhelming to imagine doing tests when you’re just trying to get communications out the door.In the interest of helping you find more time and happiness in your work, I offer this excellent list of 26 “time hacks.”
Please. Do some split testing with the extra time you find. Your visitors will thank you.
3 Ways To Increase Conversion If Your Prices Are Not The Cheapest On The Market — Conversion Team
@conversion_team It’s easy to cut prices.It’s hard to build up the value of what you offer in words and images. If you can occupy the high-price category in your niche, life gets much easier.So, I was pleased to find this article which makes a bold statement: “Avoid Best Practice Conversion Rate Optimization”
What?
While your competitors are testing button color, you can be comparing yourself to the competition, being open about your profits, and doing the math for your visitors.
Best practices only get you so far. Here are some alternatives for online success.
Want to get Brian’s For Further Study posts delivered right to your inbox? Click HERE to sign up.
Science of Pricing – From Blog Growth
Conversion Marketing StrategyThe brilliant minds over at Blog Growth posed an important question recently; What’s the best price for your products?
While consumers think prices are decided arbitrarily, there is a lot of work that goes into determining the price point for a product.
Check out the amazing infographic Blog Growth put together to break down the science of pricing.
To read the whole post, check out Blog Growth.
Unconventional Landing Page Strategies and More – For Further Study
Landing Page Optimization13 Unconventional Landing Page Strategies To Increase Conversions
I love the unconventional, and Peep Laja of ConversionXL has assembled a great list of creative landing pages and strategies.If this doesn’t get you excited about your next landing page, I don’t know what will.
How Creating Crawlable Landing Pages Increased Quality Score | SEER Interactive
Landing pages are a key strategy for monetizing your investment in pay-per-click ads. Here’s some evidence of the importance of having landing pages with text that Google can read.While our landing pages are for humans, we must remember that Googlebot is a visitor as well.
Five Simple Ways to Debug your Google Analytics Installation
Conversion OptimizationWe all rely on our analytics a great deal. Whether it’s checking out your growth in readers or customers, or seeing where your traffic is coming from, website owners like knowing they can see real measurements for their site.
But what do you do if you analytics seem….well….. off? How do you trust your reports when they aren’t producing correct results?
Brian’s new post on Search Engine Land is all about debugging your Google Anayltics installation to ensure you are getting the correct data from your analytics. He will take you through the steps he uses with his clients to get accurate information from Google Anayltics.
Read his full column on Search Engine Land and start debugging your analytics today.
Twenty Six Ways to Use Visuals in Your Social Media Marketing – For Further Study
Conversion-Centered DesignComments:
Unfortunately, we often resort to what I call “business porn” in my book. Business porn includes stock photos of multi-racial smiling people, of graphs going up and to the right, and of cheerful women with headsets.
So if you are struggling with what to use for visuals on your site or in your emails, here are 26 excellent ideas. – Brian Massey
Tags: images, visuals, business porn
See The Conversion Scientist Live at InfusionCon
News & EventsFor a list of events where you’ll find Brian Massey speaking, visit our Events page.