These guys test the hell out of landing pages
We call them affiliate marketers, infopreneurs or online goo-roos. They push health care products, supplements, exercise tapes, and get-rich-quick schemes. At their best they are sophisticated landing page optimizers and savvy search engine technicians. At their worst they are spammers, forum trolls and comment leeches. These are the “bad boys” of online sales conversion (and they’re not all boys).
While many of us wouldn’t want to associate the hard-hitting big-promise experience with our brands, there is much to learn from these pages, and I tackled the task of cataloging some of the best techniques in my short presentation for the Uber Advanced PPC Panel at PubCon South 2010 in Dallas.
Don’t be fooled by the panel name. Christine Churchill, David Szetela and Wister Walcott dove deep into PPC topics. My angle was that improving conversion rates means more to spend on PPC.
Listen for yourself.
Enjoy the full audio and video right here, complete with Prezi.com animation.
Either way, I promise you will immediately find some new things to test on your pages.
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Bad Boys Motorcycle Image ©Donna Golden
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