Every contact a visitor has with an eCommerce website is an opportunity for a business to gain trust and build a lasting relationship.
In this amazing infographic, KISSmetrics breaks down how a business can do that, at multiple touch points in the customer lifecycle. Thank you KISSmetrics for the share.
We have a purchase in mind. We drive to the store, any store, and focus all of our attention on completing this mission successfully.
We wander aimlessly around crowded aisles and end caps stuffed with closeouts and uncategorized “junk”. Giving up the scavenger hunt, we now look for a customer service attendant to help us out.
We wait. We continue to wait until we catch the eye of a reluctant employee. We ask for help and low and behold, they are out of stock.
What do we do now? We order it on Amazon.
You still might be asking yourself, if only 10% of purchases are made online, how is it that Amazon is kicking Walmart’s butt?
Selection
Price
Availability
Highest Customer Service Ratings
Jeff Bezos says
“We are not in the business of selling books, but of helping our customers buy books.”
“We are not in the business of selling books, but of helping our customers buy books.”
2/3 of Amazon visitors are return visitors.
Amazon can tell an email was unsuccessful as soon as it goes out.
Amazon changes their pricing 2 million times per day – no one can compete with that.
Brian Massey attended Conversion Conference and captured this infodoodle of Bryan’s Keynote Presentation: How Amazon Uses Relentless Customer-Focused Optimization to Crush Competitors.
Share this Image On Your Site
Please include attribution to Conversion Sciences with this graphic.
This is a guest post by Ryan Farris. According to a study conducted by Bain and Co., the cost of acquisition for a new customer can be 600-700% more expensive than retaining an existing customer. This is not surprising to anyone. So, why is that so many companies still struggle with high rates of attrition. Sure, part of it is “the grass is always greener” mentality that some consumers adopt, but part of it is that the people on the front lines are not equipped with the tools needed to build the trust and provide the value that customers need.
With the availability of information online, on television, and real-time social media updates, customers are equipped with more information than ever before. With access to all of this free information, it is more important than ever to prove your worth. Today, your worth is measured by customer service, trust, and convenience.
The State of Customer Service in a Consumer Driven Marketing – ClickSoftware Field Management
If you cannot prove to be more valuable to them than the other sources, then you’re on your way to paying those inflated acquisition costs again.
Businesses find themselves unable to provide that value. In a recent study, Forrester determined that poor systems, outdated customer service interfaces and archaic applications meant that forty-two percent of customer service agents were unable to efficiently resolve consumer issues and disputes.
This poor service is not without consequences. A study by Global Customer Services indicates that consumers are twice as likely to share negative customer service experiences as they are positive ones. Avoiding negative reviews by equipping your reps with the tools necessary provide a positive experience would be a priority for any company.
This Zendesk infographic highlights the effects of bad customer service.
It isn’t sufficient to offer a great product at a great price.
According to Bain and Co., a customer is 400% more likely to switch to a competitor if their problem is with a company’s service.
According to Bain and Co., a customer is 400% more likely to switch to a competitor if their problem is with a company’s service. Your excellent service must be delivered promptly. Customers are 33% more likely to recommend a brand that provides a quick response, even if it proves ineffective. Twelve percent are willing to recommend a brand that provides an effective response even if it is slow. Clearly, speed is king.
To summarize, fast service is how you keep customers and minimize your acquisition costs. Fast service requires that your service reps have instant access to information that will allow them to deal with customer issues. This is as much a marketing issue as a service issue.
We call this “Relationship Marketing.” Relationship marketing platforms put important information in the hands of sales reps and service agents, information needed to satisfy customers. Marketing is no longer at the mercy of other organizations to retain customers with tools like these. Instead, they can feed the necessary content, assets and data sources directly to the people on the front lines.
When you retain customers, you retain revenue and can reduce acquisition costs. Relationship management empowers your sales and service organizations to succeed with existing clients.
Ryan Farris is the President of EarthIntegrate. At Earthintegrate, he has focused his energies on aiding and empowering enterprise companies to grow and manage sales/marketing in complex or regulated industries.You can connect with Ryan on LinkedIn. Visit Earthintegrate Resources to get more Technology Powered Resources, such as whitepapers and case studies, from Earthintegrate.
For The Conversion Scientist, Visual Marketing is very simple: Create a hook and use it everywhere.
Speaking engagements, your website, your social media profiles, webinars, podcasts, the movies, grocery shopping.
Well, maybe not everywhere.
Brian Massey devised an inventive way to exaggerate the serious nature of his business without compromising its integrity. With science on the brain, naturally, he put on a lab coat. “Every headshot I have includes the guy coat,” says Brian.
“Every business needs a mental ‘hook’ that prospects can hang mental impressions on. I like to joke that my audiences will forget what I teach, but they never forget the lab coat.”
The Importance of Visual Marketing
Brian also likes to hand out lab coats to his customers, making them “Honorary Conversion Scientists”. This unique gift turns clients into walking billboards for Conversion Sciences.
The Conversion Scientist doesn’t stop at just the lab coat. His website, blog site, office, and social media pages are adorned with a science related theme: beakers, Bunsen burners, and yes, a custom created Periodic Table of Elements for Online Marketing.
The periodic table of marketing elements.
In fact, the inventive and humorous folks at Grasshopper penned an entire article on the importance and effectiveness of integrating humor into your marketing and branding strategies.
So, What is Visual Marketing?
Visual Marketing is the discipline of studying the relationship between an object, the context it is placed in, and its relevant image. A great brand is more than a tagline or a popping logo. It’s the purpose behind your business and how your potential clients perceive that purpose. It’s the story that makes you great. Hence the reason the lab coat works.
Lab coat + Conversion Science = The Conversion Scientist
Visual gimmick and imagery is an important part of the marketing world. Remember to throw this into your branding toolkit.
21 Quick and Easy CRO Copywriting Hacks
Keep these proven copywriting hacks in mind to make your copy convert.
As scientists, we like to break things down to their essence, to understand the things that make them work. This works well when we’re optimizing websites.
Now it’s St. Patrick’s Day. What are the components of this rowdy holiday?
We decided to create our own website optimization holiday modeled on St. Patty’s Day. Our analysis indicates that we need two things:
A Patron Saint
Beer
Here’s what we did for today’s celebration.
Select a Patron Saint
Tell us who your patron saint will be. Image Credit: iconsatoare.
In selecting a patron saint for our holiday, we considered a number of the saints of the Web.
St. Phatty is the the patron saint of online apparel stores. St. Maverick is the patron saint of industry changing online services like Amazon. St. Splatrick is the patron saint of online paintball vendors. St. Hattrick is the patron saint of magician websites. Can you guess the what St. Latte is the patron saint of? You pick your own patron saint and get ready to celebrate.
We decided that St. Buyschtuff would be the patron saint of online business. We created a mythology for St. Buyschtuff.
St. Buyschtuff: The Patron Saint of Marketers and Advertisers
St. Buyschtuff is a mythical figure frequently credited with influencing important purchases. For example, St. Buyschtuff is credited with selling both the watch fob and brush set detailed in the classic story “The Gift of the Magi”. When the three wise men were debating what to get the future king of the Christian faith, who did they consult? St. Buyschtuff is often credited with recommending the Frankincense and Myrrh, but thought the gold a bit garish.
St. Buyschtuff’s name is invoked whenever transactions are made. He is rumored to have been the original Easter Bunny and to have worked under the pseudonym “St. Valentine.” Saint Nicholas (aka Santa Claus) is said to have consulted with him about how to best use flying reindeer. Historian Herman Sellers said, “History is rife with bad deals and ill-advised transactions. However, whenever there is a purchase or transaction that results in great good for both buyer and seller, St. Buyschtuff’s name is frequently invoked.”
Tell us who your patron saint is in the comments.
Before we can have a party, we have some work to do. The second step is to “make beer.” For this article, “make beer” is a euphemism, like “make bank”, “print money”, “rev the revenue”, or “buy papa a new pair of shoes.”
If you’re St. Patrick and just had a long day of driving snakes out of Ireland, you want a cold brew with a little kick.
If you’re St. Buyschtuff and just had a long day driving abandoners out of websites, you want cold hard cash with a big kick.
St. Buyschtuff’s Day Brew or How CRO is Like St. Patrick’s Day
St. Patty’s brew is created in a boiler with hops and malted barley. Heat is applied at key points and carefully monitored to bring out the starches. Then yeast is introduced as a catalyst that turns the starch into buzz-inducing ethyl alcohol.
The St. Buyschtuff brew, in similar fashion, is created on a website rather than a boiler. It is filled with content and offers instead of hops and barley. The heat comes from traffic. Trust and proof are the catalysts that convert visits into buzz-inducing conversions.
Content and Offers
Before you begin brewing your content and offers, you need to go through a process of cleansing the content of self-serving, posing and irrelevant messages. You want a pure value proposition, enticing offers and nothing more. We’ll add some of your company information into the mix near the end of the process.
Don’t neglect images and video. Avoid filler images and stock photography, what we call “business porn”. Instead use images to better communicate your value proposition.
Turn on the heat (more how CRO is like St. Patrick’s Day)
Our mix is heated in the fire of live traffic. Traffic may come from search engines, paid ads, email or social networks. Each of these kinds of traffic burns at different intensity levels.
Our beer-brewing brothers and sisters must maintain the temperature of the flame in a tight range. We try to control our traffic quality as well. We may get less traffic than we could, but bringing qualified visitors is key to keeping the right temperature.
StumbleUpon traffic is the wrong traffic for most businesses. Social media networks deliver visitors who were doing something else, and work mostly for spontaneous purchases. Where are your qualified visitors. Yes, this is the question we are always asking. We never stop asking this.
Add some Catalysts
To drive fermentation, beer brewers introduce a bacteria called yeast. It processes the sugars extracted from the barley and convers them into CO2 and ethyl alcohol. The CO2 is vented off. The alcohol is kept.
Likewise, we need to add a catalyst to our website. We choose trust and proof. If your brand, company and products demonstrates proof or builds trust, now is the time to introduce this to the site.
Proof and trust process the content on the site and convert it into abandonment and conversion. Abandonment is, by definition, vented off. It is an inevitable part of the process.
Conversion is kept and will give us a nice “checkbook buzz” on the celebratory day of our patron saint.
Experiment (yes, CRO is like St. Patrick’s Day)
Brewmasters experiment with their mix, and they can’t just test one stage. They change the process, the temperature, the length of each stage and even add unexpected elements like fruit to the process.
But they always complete the beer before judging their changes. They can’t sample the “wort” or the “trub” and predict how the final beer will taste.
Likewise, we must test our website to the dollars. We like metrics like Revenue per Visit and Revenue per Click when testing. Testing to “engagement” or email “click-through rate” doesn’t let us test the right result.
We always measure to the dollars.
Happy St. Buyschtuff Day!
We celebrate our wins like the Irish celebrate the St. Patrick’s driving away of the snakes. We summarize the results, take the credit, and slap high fives.
Then we start working on the next conversion rate increasing brew.
Tell us what you’re brewing up for your day of celebration in the comments.
You have a website and an amazing product or service, but you just aren’t getting the conversions.
So, what is going on?
Visitors may not know how to buy your product or service. Maybe they do not quite understand what you do, or they may simply need you to tell them what they need to do in order to obtain your services.
OK, so how do you fix this problem? You need a landing page…..a successful landing page.
In short, landing pages are created to convert site visitors, leads and prospects into customers or clients. The more conversions a landing page generates, the more successful it is. A landing page is an opportunity to seal a deal. For this reason, creating the right one is crucial. The effectiveness of a landing page is measured by its conversion rate. You may want them to order a product, sign up for services, sign up for a newsletter, or just fill out a form. The goal is to get the highest percentage of your visitors to take the desired action.
If you miss the mark, you could lose a visitor or potential customer forever. If you add unnecessary distractions, your conversion rate could suffer. This means that your landing pages need to be optimized for every stage of the marketing funnel.
To help you create landing pages that are optimized for conversions, Brian Massey has decided to offer Free Landing Page Tips. In this video you will learn:
How to build landing pages that will get the results you need
What not to put on your landing pages
Best practices for landing page development and optimization
Brian boils things down to two main purposes of a landing page:
You must keep the promise you make.
You must entice the visitor to take action.
You have heard it from us before.
The job of a successful landing page is to deliver on your promise and entice action. How you go about doing it involves the right mix of art and science. The offer delivers on the promise and the form is the mechanism by which a visitor takes action.
There are more elements that Brian talks about in the article. If a landing page were a lab experiment, the formula would look like this:
In this piece, Brian breaks down each element of a successful landing page – offer, form, proof, trust, image – providing case studies, examples, and more in depth details and statistics.
How can it be that a team with our experience, intelligence and good looks could be wrong so often? It’s a mystery to us.
The truth is, that the audience for any website is unique. Given two sites selling the exact same product, you cannot assume that what works on one will work on the other.
People are complex. Groups of people are only slightly less complex.
This is why our optimization process is so powerful. We let your visitors decide what works best, and they vote with their money or their contact information.
We call it the Conversion Catalyst.
Why We Win
We live by a few mantras at Conversion Sciences to guide our decisions.
No matter how smart we think we are, the only thing that matters is what gives your visitors a better experience on your site. Don’t get caught up in the words “better experience.”
Visitors vote with their dollars. A good experience is one in which more visitors find what they need, want, or think they want. The person we are trying to impress really is the person that counts the income.
It’s not that we’re humble, but testing has a way of humbling you.
We’d like to humbly offer to optimize your website.
There is a lot of ugly in this infograph, ugly truths about conversion killers.
What is it that is keeping your visitors from converting into buyers? Why are your shopping carts empty and left circling in the wind?
You might be shocked at some of the statistics that CWCS discovered while creating their awesome infograph.
Did you know?
57% of customers will abandoned your website if it takes more than 3 seconds to load. Let’s face it, people are bound and determined to eventually run their lives at the speed of light. 3 seconds might as well be 22 minutes.
26% of your visitors will leave your site if they are being forced to register. Surprised? For as public and outgoing as the world is (selfies, check-ins, and so on), people still do not like to share personal information with complete strangers – until their trust is earned.
For more incredibly insightful information and useful stats, please enjoy this killer infograph by CWCS.
Conversion Killers – Is your Website Losing you Money?
The conversion rate for your site is the number of conversions divided by visitors. Quality traffic is half of the equation (the bottom half). No matter how well optimized a site is, if the traffic isn’t qualified, conversion rates will fail. Small changes in your conversion rate can mean big changes in your revenue.
For more information, check out “How to Budget for Conversion Rate Optimization” and then Give the calculator a try.
KISSmetric's Road Map for a Trustworthy eCommerce Website – [INFOGRAPH]
Ecommerce CROEvery contact a visitor has with an eCommerce website is an opportunity for a business to gain trust and build a lasting relationship.
In this amazing infographic, KISSmetrics breaks down how a business can do that, at multiple touch points in the customer lifecycle. Thank you KISSmetrics for the share.
Bryan Eisenberg Explains Amazon’s Relentless Customer-Focused Optimization [INFODOODLE]
Conversion OptimizationWe have all done it.
We have a purchase in mind. We drive to the store, any store, and focus all of our attention on completing this mission successfully.
We wander aimlessly around crowded aisles and end caps stuffed with closeouts and uncategorized “junk”. Giving up the scavenger hunt, we now look for a customer service attendant to help us out.
We wait. We continue to wait until we catch the eye of a reluctant employee. We ask for help and low and behold, they are out of stock.
What do we do now? We order it on Amazon.
You still might be asking yourself, if only 10% of purchases are made online, how is it that Amazon is kicking Walmart’s butt?
Jeff Bezos says
“We are not in the business of selling books, but of helping our customers buy books.”Brian Massey attended Conversion Conference and captured this infodoodle of Bryan’s Keynote Presentation: How Amazon Uses Relentless Customer-Focused Optimization to Crush Competitors.
Share this Image On Your Site
Please include attribution to Conversion Sciences with this graphic.
Keeping Customers is Cheaper than Creating Conversions
Conversion OptimizationThis is a guest post by Ryan Farris.
According to a study conducted by Bain and Co., the cost of acquisition for a new customer can be 600-700% more expensive than retaining an existing customer. This is not surprising to anyone.
So, why is that so many companies still struggle with high rates of attrition. Sure, part of it is “the grass is always greener” mentality that some consumers adopt, but part of it is that the people on the front lines are not equipped with the tools needed to build the trust and provide the value that customers need.
With the availability of information online, on television, and real-time social media updates, customers are equipped with more information than ever before. With access to all of this free information, it is more important than ever to prove your worth. Today, your worth is measured by customer service, trust, and convenience.
The State of Customer Service in a Consumer Driven Marketing – ClickSoftware Field Management
If you cannot prove to be more valuable to them than the other sources, then you’re on your way to paying those inflated acquisition costs again.
Businesses find themselves unable to provide that value. In a recent study, Forrester determined that poor systems, outdated customer service interfaces and archaic applications meant that forty-two percent of customer service agents were unable to efficiently resolve consumer issues and disputes.
This poor service is not without consequences. A study by Global Customer Services indicates that consumers are twice as likely to share negative customer service experiences as they are positive ones. Avoiding negative reviews by equipping your reps with the tools necessary provide a positive experience would be a priority for any company.
This Zendesk infographic highlights the effects of bad customer service.
It isn’t sufficient to offer a great product at a great price.
According to Bain and Co., a customer is 400% more likely to switch to a competitor if their problem is with a company’s service.Your excellent service must be delivered promptly. Customers are 33% more likely to recommend a brand that provides a quick response, even if it proves ineffective. Twelve percent are willing to recommend a brand that provides an effective response even if it is slow. Clearly, speed is king.
To summarize, fast service is how you keep customers and minimize your acquisition costs. Fast service requires that your service reps have instant access to information that will allow them to deal with customer issues. This is as much a marketing issue as a service issue.
We call this “Relationship Marketing.” Relationship marketing platforms put important information in the hands of sales reps and service agents, information needed to satisfy customers. Marketing is no longer at the mercy of other organizations to retain customers with tools like these. Instead, they can feed the necessary content, assets and data sources directly to the people on the front lines.
When you retain customers, you retain revenue and can reduce acquisition costs. Relationship management empowers your sales and service organizations to succeed with existing clients.
Ryan Farris is the President of EarthIntegrate. At Earthintegrate, he has focused his energies on aiding and empowering enterprise companies to grow and manage sales/marketing in complex or regulated industries.You can connect with Ryan on LinkedIn. Visit Earthintegrate Resources to get more Technology Powered Resources, such as whitepapers and case studies, from Earthintegrate.
An Insider’s View on Visual Marketing – Get Your Own Gimmick
Conversion Marketing StrategySpeaking engagements, your website, your social media profiles, webinars, podcasts, the movies, grocery shopping.
Well, maybe not everywhere.
Brian Massey devised an inventive way to exaggerate the serious nature of his business without compromising its integrity. With science on the brain, naturally, he put on a lab coat. “Every headshot I have includes the guy coat,” says Brian.
Brian also likes to hand out lab coats to his customers, making them “Honorary Conversion Scientists”. This unique gift turns clients into walking billboards for Conversion Sciences.
The Conversion Scientist doesn’t stop at just the lab coat. His website, blog site, office, and social media pages are adorned with a science related theme: beakers, Bunsen burners, and yes, a custom created Periodic Table of Elements for Online Marketing.
The periodic table of marketing elements.
In fact, the inventive and humorous folks at Grasshopper penned an entire article on the importance and effectiveness of integrating humor into your marketing and branding strategies.
So, What is Visual Marketing?
Visual Marketing is the discipline of studying the relationship between an object, the context it is placed in, and its relevant image. A great brand is more than a tagline or a popping logo. It’s the purpose behind your business and how your potential clients perceive that purpose. It’s the story that makes you great. Hence the reason the lab coat works.
Lab coat + Conversion Science = The Conversion Scientist
Visual gimmick and imagery is an important part of the marketing world. Remember to throw this into your branding toolkit.
21 Quick and Easy CRO Copywriting Hacks
Keep these proven copywriting hacks in mind to make your copy convert.
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Broken Promises: How to Avoid Launching Tests That Break Your Site
CRO Tests | Multivariate | AB TestingJoel Harvey presents at Conversion Conference San Francisco 2014.
How CRO is Like St. Patrick’s Day
Conversion OptimizationWe decided to create our own website optimization holiday modeled on St. Patty’s Day. Our analysis indicates that we need two things:
Here’s what we did for today’s celebration.
Select a Patron Saint
Tell us who your patron saint will be. Image Credit: iconsatoare.
In selecting a patron saint for our holiday, we considered a number of the saints of the Web.
St. Phatty is the the patron saint of online apparel stores. St. Maverick is the patron saint of industry changing online services like Amazon. St. Splatrick is the patron saint of online paintball vendors. St. Hattrick is the patron saint of magician websites. Can you guess the what St. Latte is the patron saint of? You pick your own patron saint and get ready to celebrate.
We decided that St. Buyschtuff would be the patron saint of online business. We created a mythology for St. Buyschtuff.
St. Buyschtuff: The Patron Saint of Marketers and Advertisers
St. Buyschtuff is a mythical figure frequently credited with influencing important purchases. For example, St. Buyschtuff is credited with selling both the watch fob and brush set detailed in the classic story “The Gift of the Magi”. When the three wise men were debating what to get the future king of the Christian faith, who did they consult? St. Buyschtuff is often credited with recommending the Frankincense and Myrrh, but thought the gold a bit garish.
St. Buyschtuff’s name is invoked whenever transactions are made. He is rumored to have been the original Easter Bunny and to have worked under the pseudonym “St. Valentine.” Saint Nicholas (aka Santa Claus) is said to have consulted with him about how to best use flying reindeer. Historian Herman Sellers said, “History is rife with bad deals and ill-advised transactions. However, whenever there is a purchase or transaction that results in great good for both buyer and seller, St. Buyschtuff’s name is frequently invoked.”
Tell us who your patron saint is in the comments.
Before we can have a party, we have some work to do. The second step is to “make beer.” For this article, “make beer” is a euphemism, like “make bank”, “print money”, “rev the revenue”, or “buy papa a new pair of shoes.”
If you’re St. Patrick and just had a long day of driving snakes out of Ireland, you want a cold brew with a little kick.
If you’re St. Buyschtuff and just had a long day driving abandoners out of websites, you want cold hard cash with a big kick.
St. Buyschtuff’s Day Brew or How CRO is Like St. Patrick’s Day
St. Patty’s brew is created in a boiler with hops and malted barley. Heat is applied at key points and carefully monitored to bring out the starches. Then yeast is introduced as a catalyst that turns the starch into buzz-inducing ethyl alcohol.
The St. Buyschtuff brew, in similar fashion, is created on a website rather than a boiler. It is filled with content and offers instead of hops and barley. The heat comes from traffic. Trust and proof are the catalysts that convert visits into buzz-inducing conversions.
Content and Offers
Before you begin brewing your content and offers, you need to go through a process of cleansing the content of self-serving, posing and irrelevant messages. You want a pure value proposition, enticing offers and nothing more. We’ll add some of your company information into the mix near the end of the process.
Don’t neglect images and video. Avoid filler images and stock photography, what we call “business porn”. Instead use images to better communicate your value proposition.
Turn on the heat (more how CRO is like St. Patrick’s Day)
Our mix is heated in the fire of live traffic. Traffic may come from search engines, paid ads, email or social networks. Each of these kinds of traffic burns at different intensity levels.
Our beer-brewing brothers and sisters must maintain the temperature of the flame in a tight range. We try to control our traffic quality as well. We may get less traffic than we could, but bringing qualified visitors is key to keeping the right temperature.
StumbleUpon traffic is the wrong traffic for most businesses. Social media networks deliver visitors who were doing something else, and work mostly for spontaneous purchases. Where are your qualified visitors. Yes, this is the question we are always asking. We never stop asking this.
Add some Catalysts
To drive fermentation, beer brewers introduce a bacteria called yeast. It processes the sugars extracted from the barley and convers them into CO2 and ethyl alcohol. The CO2 is vented off. The alcohol is kept.
Likewise, we need to add a catalyst to our website. We choose trust and proof. If your brand, company and products demonstrates proof or builds trust, now is the time to introduce this to the site.
Proof and trust process the content on the site and convert it into abandonment and conversion. Abandonment is, by definition, vented off. It is an inevitable part of the process.
Conversion is kept and will give us a nice “checkbook buzz” on the celebratory day of our patron saint.
Experiment (yes, CRO is like St. Patrick’s Day)
Brewmasters experiment with their mix, and they can’t just test one stage. They change the process, the temperature, the length of each stage and even add unexpected elements like fruit to the process.
But they always complete the beer before judging their changes. They can’t sample the “wort” or the “trub” and predict how the final beer will taste.
Likewise, we must test our website to the dollars. We like metrics like Revenue per Visit and Revenue per Click when testing. Testing to “engagement” or email “click-through rate” doesn’t let us test the right result.
We always measure to the dollars.
Happy St. Buyschtuff Day!
We celebrate our wins like the Irish celebrate the St. Patrick’s driving away of the snakes. We summarize the results, take the credit, and slap high fives.
Then we start working on the next conversion rate increasing brew.
Tell us what you’re brewing up for your day of celebration in the comments.
Get the Formula to Fix Your Landing Pages
Landing Page OptimizationYou have a website and an amazing product or service, but you just aren’t getting the conversions.
So, what is going on?
Visitors may not know how to buy your product or service. Maybe they do not quite understand what you do, or they may simply need you to tell them what they need to do in order to obtain your services.
OK, so how do you fix this problem? You need a landing page…..a successful landing page.
In short, landing pages are created to convert site visitors, leads and prospects into customers or clients. The more conversions a landing page generates, the more successful it is. A landing page is an opportunity to seal a deal. For this reason, creating the right one is crucial. The effectiveness of a landing page is measured by its conversion rate. You may want them to order a product, sign up for services, sign up for a newsletter, or just fill out a form. The goal is to get the highest percentage of your visitors to take the desired action.
If you miss the mark, you could lose a visitor or potential customer forever. If you add unnecessary distractions, your conversion rate could suffer. This means that your landing pages need to be optimized for every stage of the marketing funnel.
To help you create landing pages that are optimized for conversions, Brian Massey has decided to offer Free Landing Page Tips. In this video you will learn:
Don’t miss out on Free Landing Page Tips from The Conversion Scientist broadcasted via Conversions Sciences TV. Get ready for all of the information you need for a killer landing page.
Landing Page Science Goes Mainstream on Huffington Post
Landing Page OptimizationJohn Fox, the Founder and President of Venture Marketing, interviewed Brian Massey, The Conversion Scientist, for his article, Anatomy of a Successful Landing Page, that appeared on Huffington Post.
Brian boils things down to two main purposes of a landing page:
You have heard it from us before.
The job of a successful landing page is to deliver on your promise and entice action. How you go about doing it involves the right mix of art and science. The offer delivers on the promise and the form is the mechanism by which a visitor takes action.
There are more elements that Brian talks about in the article. If a landing page were a lab experiment, the formula would look like this:
In this piece, Brian breaks down each element of a successful landing page – offer, form, proof, trust, image – providing case studies, examples, and more in depth details and statistics.
For further information about Landing Pages, check out Discover the Chemistry of a Successful Landing Page [Infographic].
Half of our optimization ideas are wrong. You should hire us anyway.
CRO Tests | Multivariate | AB TestingWe find out which half will work.
How can it be that a team with our experience, intelligence and good looks could be wrong so often? It’s a mystery to us.
The truth is, that the audience for any website is unique. Given two sites selling the exact same product, you cannot assume that what works on one will work on the other.
People are complex. Groups of people are only slightly less complex.
This is why our optimization process is so powerful. We let your visitors decide what works best, and they vote with their money or their contact information.
We call it the Conversion Catalyst.
Why We Win
We live by a few mantras at Conversion Sciences to guide our decisions.
No matter how smart we think we are, the only thing that matters is what gives your visitors a better experience on your site. Don’t get caught up in the words “better experience.”
Visitors vote with their dollars. A good experience is one in which more visitors find what they need, want, or think they want. The person we are trying to impress really is the person that counts the income.
It’s not that we’re humble, but testing has a way of humbling you.
We’d like to humbly offer to optimize your website.
Let us make your accountant smile.
You can get a free strategy session with a Conversion Scientist. We’ll help you see the possibilities for your visitors.
Conversion Killers Exposed [INFOGRAPH]
Conversion OptimizationThere is a lot of ugly in this infograph, ugly truths about conversion killers.
What is it that is keeping your visitors from converting into buyers? Why are your shopping carts empty and left circling in the wind?
You might be shocked at some of the statistics that CWCS discovered while creating their awesome infograph.
Did you know?
For more incredibly insightful information and useful stats, please enjoy this killer infograph by CWCS.
Conversion Killers – Is your Website Losing you Money?
The conversion rate for your site is the number of conversions divided by visitors. Quality traffic is half of the equation (the bottom half). No matter how well optimized a site is, if the traffic isn’t qualified, conversion rates will fail. Small changes in your conversion rate can mean big changes in your revenue.
For more information, check out “How to Budget for Conversion Rate Optimization” and then Give the calculator a try.