– Работаем исключительно только по всей России. После оформления заказа, ожидайте ответа оператора ~ 15 минут
Переход сайта Omg (Омг) – связан с переходом сети Tor на новую версию. В связи с чем старые ссылки на сайт Омг в Tor будут не доступны с 15 октября 2019.
Есть трудности найти рабочую ссылку на Омг? Да! В последнее время трудно найти рабочую ссылку на Omg в Tor. В связи с частыми атаками на площадку, которые приходят в основном на выходные, у пользователей появляются трудности с доступом к сайту Омг.
Рады сообщить о восстановлении сайт Omg! – пока по одному адрес, советуем использовать Tor:
Внимательно относитесь к тому, на какие сайты вы переходите, так как у сайта Омг, развелось множество мошенников, по ссылке которых если вы переходите то можете не только лишиться средств зачисленных на баланс но и аккаунта заведенного на площадке Omg в Tor
Оплата на Omg – Пополнение баланса:
В данный момент на Омг сайте вы можете пополнить баланс такими способами как:
Банковская карта
Яндекс.Деньги
Мобильный оператор
Qiwi
Либо с помощью Bitcoin, ваш личный адрес находится в профиле. Что собственно мы и рекомендуем делать. Курс на официальных обменниках Omg не очень выгодный для нас. Потому советуем использовать обменные пункты из доверенного списка www.bestchange.ru . Где куда более выгодный курс и большое количество способов пополнения.
Площадка маркетплейс OMG (Oh My Goods) находится в сети Darknet и является одной из самых популярных и надежных площадок для покупки и продажи товаров и Омг омг онион ссылка была запущена в 2014 году и с тех пор зарекомендовала себя как надежная и безопасная площадка для торговли.
Она работает на основе технологии блокчейн, что обеспечивает ее децентрализованность и анонимность пользователей.
Для ссылуа к OMG тнион использовать специальный браузер Tor, который обеспечивает анонимность и защищенность пользователей. Ссылка на площадку находится в сети Darknet и меняется периодически для защиты от блокировки и атак.
Особенностью OMG ьнион наличие внутренней валюты – криптовалюты Monero.
Такой выбор валюты обусловлен ее высокой анонимностью и безопасностью. Все транзакции на OMG производятся именно в Monero, что позволяет пользователям оставаться полностью анонимными и защищенными от возможного слежения.
На площадке OMG можно найти широкий ассортимент товаров и услуг – от наркотиков и оружия до фальшивых документов и краденых кредитных карт.
Все предложения на площадке создаются пользователями самостоятельно и проходят модерацию администрации площадки. Таким образом, OMG старается предоставлять только качественные и безопасные товары и услуги.
Несмотря на свой запретный характер, OMG привлекает множество пользователей благодаря своей безопасности и анонимности. Также на площадке есть возможность оставлять отзывы о продавцах, что позволяет пользователям выбирать надежных продавцов Окг избегать мошенничества.
Однако, как и любая другая площадка в сети Darknet, OMG не лишена рисков.
В связи с анонимностью пользователей, существует риск попасть на мошенников или купить некачественный товар. Поэтому использовать OMG следует с осторожностью и соблюдая все меры безопасности.
В целом, площадка маркетплейс OMG представляет собой удобный и безопасный инструмент для торговли в сети Darknet.
Она пользуется популярностью среди пользователей, и продолжает развиваться и улучшаться для обеспечения максимальной защищенности и оион своих пользователей.
Adwords is not converting and you feel like you may be wasting your money. Try these four conversion optimization tricks that are guaranteed to increase your Google ads conversion rates.
If Google Ads (previously “Adwords”) is not converting, you may feel like you are wasting your money. And you are right. One must invest in ad campaigns that convert. Your ad spend paired with a higher conversion rate means more sales, more leads or more subscriptions.
Whether your campaign’s cost-per-lead is too high, or your quality scores are stuck toward the bottom, these four conversion optimization tricks may bring your campaigns back to life. Give them a try.
Google Ads Optimization Trick #1: Take control of your landing page experience and ROI
You put a lot of effort crafting the perfect Google ad. People are clicking through to learn more about your offer. And unfortunately, your conversion rate is stinkingly low.
To avoid this, you must take control of your landing page experience and your ROI. Otherwise, your cost per conversion will skyrocket. And you want more leads, signups and sales, right? Let’s take a look at a few simple and easy ways to see if this could be your problem or barrier to conversion.
Improving your landing page conversion rate will lower your customer acquisition costs.
Make sure your landing page content is in alignment with your offer
This is one of the most common mistakes businesses make when it comes to Google Ad campaigns. You may be missing out on sales if your ad copy advertises a specific item on your ecommerce website, and then send clicks to a category page where the featured item is hard to find.
The visitor or prospective customer has to make an effort to find what they clicked on. Make it EASY for them to get what they came for. Your offer.
The content of your ad tells you what a visitor expects to find after clicking. Give the user what they want right away. You can tell if your landing page isn’t satisfactory to your visitors by looking at click-map and scroll map reports. These conversion tracking reports are available from a number of vendors such as CrazyEgg and Hotjar. The example below belongs to one of our clients, the Turtle Bay Golf Resort in Oahu, Hawaii.
If visitors aren’t scrolling down your landing page, it may not be a good match for your ad.
Why wouldn’t visitors to a golf resort landing page be interested in golf? Maybe their influential spouses don’t play.
Adwords Conversion Trick #2: Improve Click-to-Call Conversions for Mobile Google Ads
Google research states that 70% of mobile searchers use the click to call feature. Moreover, 47% of those searching on mobile say that if a business doesn’t have a phone number associated with their search results, they’re more likely to explore other brands.
There is no need for landing pages when you use Adwords Call extensions. Users see your ad, and click to call immediately. To find success with click-to-call conversions, you’re going to need stellar messaging stuffed into thirty characters or less on your headlines. Try some of these ideas to boost your click-to-call rate:
Set up call reporting and you’ll be able to see call durations, start and end time, area code, and whether the call was connected.
It’s important to know which ads are delivering those calls. Make sure you’re tracking calls on your back end to know what’s working and what’s being wasted.
Google Ads CRO Trick #3: Create More Landing Pages to Match Ad Offers
This advice goes hand in hand with our first recommendation. We cannot emphasize this enough. If you happen to have different offers, creating different landing pages that cater to that searchers’ intent is a must.
You may argue that you have a single offer. And that it’s simple enough a single landing page will do.
When a landing page matches the offer in an ad, we call this “keeping the promise” made in the ad. If your ad promotes the quality of your products, your landing page should be focused on quality. If your ad features a discount, your landing page should talk about discounts and savings.
Here’s an example of a client’s landing page that was changed to focus on a discount-oriented ad with great success.
A one-size-fits-all landing page approach may be driving your cost-per-acquisition through the roof.
Get Google Ads Converting Trick #4: End High Click-rate but Low Conversion-rate Ads. Look beyond the Click.
What’s your most important key performance indicator? Clicks? Conversions? ROAS? ROI?
Look beyond the click. If an ad isn’t converting but it’s getting lots of clicks, the ad may be misleading. Your landing page call to action may be too much of an ask.
Review your conversion strategy. Question every step.
Are you trying to move them down your conversion funnel too soon and too fast? Are you giving them enough reassurances? Information?
Or maybe you are targeting the wrong audience.
Make sure to check out your “Search Terms” report, too. If your ads are triggered by irrelevant search terms, you never had a chance to begin with.
Create ads and ad groups with highly targeted keywords, a solid list of negative keywords to match your relevant search queries.
In this client’s example, an intimidating form was replaced with a step-by-step quiz style form. The results were tremendous: a whooping 61% increase in conversion rate.
Google ads not converting? You can help a visitor get through a form one step at a time.
One Final Recommendation when Adwords is not Converting: Use ad extensions
Even though you don’t get to force Google to show ad extension information, leveraging this Adwords feature is a smart way to boost conversions. If shown, they can help you weed out bad prospects, incentivize relevant searchers to click and even guide them to take the best action or land on a higher converting landing page.
Need help boosting conversions from your advertising efforts?
It takes a team to optimize your ads. You can have a team of experts do the job for you for less than the cost even one employee… if you can find them.
Our clients have seen increases of up to a 40% in leads and appointments from their paid search and social ads campaigns after we optimized their conversion rate.
Concerned with your mobile ecommerce checkout conversion rates? Discover how to maximize these seemingly fickle mobile visitors.
There are approximately 50 million mobile-only users in the US alone. That’s roughly one in five American adults who are “smartphone-only” internet users.
If all they have is a smartphone that’s what they will use to shop from someone. And that someone better be your ecommerce site. How? Maximizing mobile ecommerce checkout conversions. Here are some of the top strategies we use in our eCommerce Optimization Services to convert these mobile visitors into shoppers you may want to test on your online store.
And don’t miss out on our “bonus track” that shows you how to test your mobile checkout flow to boost conversions at the end of this article.
Gauge Mobile Ecommerce Checkout Success: the Add-to-Cart Rate
When we think about mobile ecommerce sites we tend to imagine small versions of our desktop sites. The screen is smaller. The images are smaller. The conversion rate is smaller.
Even as mobile traffic is eclipsing that of desktop and tablet visits, our mobile conversion rates remain low. We typically see mobile ecommerce conversion rates that are one-fourth to one-half that of desktop rates.
Mobile visitors are adding products to their carts. According to research the add-to-cart rate for smartphone users is only 25% lower than it is for desktop users.
When mobile visitors are adding products to their carts at higher rates than they complete checkout, we could say we have an abandonment problem.
Begin the Conversation on Maximizing Mobile Conversions
Just because a mobile buyer isn’t ready to checkout, you shouldn’t assume that you can’t begin a conversation with them. Offer to help them out in exchange for a first name and an email.
This tactic won’t be unfamiliar to most ecommerce sites.
Email me this cart
Save this cart
Get a discount in Facebook Messenger
Get a discount code
REI offers a “Save for Later” button in their cart. Clicking this takes the visitor to the account creation page. Nice save, REI.
REI offers a “Save for Later” option in their cart.
Asking Visitors to Create an Account: Do or Do Not?
Which happens first? A visitor trusts you enough to create an account before they buy, or they buy and that builds the trust they need to create an account?
The truth is that you have a segment of each of these visitors coming to your site. You need to understand which is larger.
For some visitors, asking them to create an account with you to buy is going to be too much. It exacerbates the fact that buying or entering information on a mobile device is more difficult and the buyer is often victim to distractions around them.
Having an account can be a liability. If customers have an account and forget their password, they they are likely to abandon their carts. You need to know the abandonment rate at the account creation step. This will tell you how big your problem is.
The good news is that there are ways to increase conversions for these mobile shoppers. Check out the following example from Victoria’s Secret. A smooth and simple transition from shopping checkout to account creation.
Victoria’s Secret offers a guest checkout.
Victoria’s Secret still asks the visitor to create a password after all information has been entered.
Always test account creation. The negative impact can be substantial, even taking into account future purchases of those who do create an account.
Mobile Ecommerce Checkout: Change the Order of Entry
When working with human beings, it is often surprising how changes that seem inconsequential can have a big impact. Changing the order of your cart is one of those things.
For example, look at Lowe’s mobile checkout. They ask for the credit card information before they ask for the buyer’s billing address.
Why on earth might this be better than asking for the billing or shipping address first like (almost) everyone else?
Who knows. It may require the buyer to dig out their credit card. That increases the sunk cost perception. At this point, they might as well finish entering the address — and anything else you ask.
Lowe’s asks for the credit card number before the billing address in their mobile checkout.
I can’t tell you that this will work for your audience, but it is certainly part of our playbook for maximizing mobile conversions.
Automatically applying discounts not only eliminates one more step on the mobile ecommerce checkout, but it will entice your customers to keep moving forward.
How to Offer Third-party Payment Options and Boost Mobile Conversions
If entering your name, address, credit card number is a pain on a mobile device, you would think that using third-party payment systems might be a boon for mobile ecommerce checkout. After all, these services have your address and multiple purchase options on file, options that include direct deductions from your bank account.
Nonetheless, we find that simply offering Paypal and Amazon often won’t improve mobile checkout completion rates as much as we would expect.
Part of the reason may be when these options are offered. If the option to pay with Paypal is made after the visitor has entered their billing address, then a big part of the reason to use Paypal — to avoid entering the address — is lost.
Etsy offers a Paypal payment option, but they do it after the billing address has been entered on the smartphone device.
Etsy offers the Paypal option only after the mobile visitor has entered the payment details.
REI, on the other hand, offers both Paypal and Venmo payment options, and does so early in the mobile checkout process. Note that this also removes the requirement that the visitor create an account.
REI offers PayPal and Venmo at sign-in.
You can explicitly position these payment methods as “Express Checkout”, “Fast Mobile Checkout”, or “Fastest on your phone”.
Magic Spoon leads with “Express Checkout” options on their mobile shopping cart.
Use Trust and Proof in your Mobile Ecommerce Checkout to Boost Sales
This is true for both big-screen checkout as well as mobile. Remind your customers that this transaction is safe and secure.
Yes, you have less screen space to deal with on a mobile device. Nonetheless, you should test the following elements in your checkout.
These elements should generally be non-clickable. Don’t take your visitor out of the buying process. If you need more space to express something like your return policy, use a modal dialog box that opens over the mobile checkout screens.
Return policy
Summarize your risk reversal strategy. This can include anti-spam policies.
Warby Parker reminds visitors of free shipping and returns near the “Place order” button.
Your value proposition
Offer a bulleted list of your key differentiators, such as free shipping, free training, free installation, fast service, years in business, etc.
Galeton reiterates their guarantee and return policy right below the Checkout button.
Galeton spells out their generous return policy right below the Checkout button on mobile phones.
Testimonials
Yes, you can use testimonials in mobile checkout to reinforce the sale.
Customer support rating
If you have high marks on your net promoter score, brag a little.
Certifications. Make sure your certifications are there in the checkout. An example includes Google Trusted Store.
Security badges. Remind them that this is a secure transaction.
REI uses a Norton security badge to express the security of their site.
Phone number. You can build trust by putting a phone number in your checkout and avoid losing a sale. Use the right call to action and you may save sales with phone calls. Even if few buyers use the phone number, it can add credibility. It says, “Yes, we’re here for you.”
REI may lose some of the benefit as they bury their phone number in the footer. Warby Parker, on the other hand, offers a variety of contact methods throughout their cart.
REI buries their phone number way down in the footer.
Warby Parker offers a number of ways to complete the transaction if the customer has doubts or prefers them. Discover how to increase mobile ecommerce checkout conversions.
Live Chat. Test this. We don’t yet have evidence that it can improve mobile ecommerce checkout completions, but it could save some abandoners.
Be careful how these kinds of tools render on smartphones.
Even a small Chat badge can get in the way of key information on a mobile device.
Optimize Mobile Checkout Element Placement: Experience a Lift in Conversions
With limited space, it’s important to decide where to test these elements on your shop’s mobile checkout. Here are some placement options for highest impact to experience a conversion boost.
Near call-to-action buttons
Test security badges, customer support ratings, and your return policy above or below buttons such as “Continue”, “Preview”, and “Complete Purchase”.
When a customer decides to buy, there is a natural desire to delay the decision before thumbing the button. We always want to “think about” our decisions involving money. You can counter this with an affirmation of the transaction.
When a mobile visitor is about to submit personal information to you, there is a natural hesitation. Giving you their email address, physical address, credit card number, or CVV number can feel intrusive.
This is another great place to inject risk reversal messages, testimonials, and a reminder of your value proposition.
In a “sticky” header or footer
Sticky elements are very important in a mobile interaction. One of the first things we address on a mobile site is the contents of the sticky elements.
The header or footer that is always on screen should probably change when the visitor enters the mobile shop checkout process. This is a great place to test trust builders.
Almost any of these elements can be placed in a header or footer. Don’t underestimate the number of things you can place in a sticky header or footer.
As a stand-alone sticky element
Elements such as security badges, certifications, and ratings can be individual elements that stay on screen. These are typically at the bottom. Be careful that these elements do not take the visitor away from the checkout process.
Can I Increase my Mobile Store Checkouts with Apps?
We see apps as a retention and loyalty tool. Apps do have advantages. Apps can provide a more controlled environment, such as making the phone vibrate when you purchase.
If your app provides a feature that can’t be duplicated online, you may consider promoting it on your site.
Warby Parker offers their app in a sticky footer featuring their “Virtual try-on” feature.
Word of Caution: In case you were wondering about an app effectiveness in acquiring new customers, we don’t have any experience that indicates this, even if the shoppers are familiar with the brand. Besides, an app requires two high-commitment conversions: one to install that app, and then one to buy.
In essence, an app becomes part of your offering, a part of a beloved product line. If you have a rabid tribe of enthusiastic customers, the app may be your best retention and repurchase strategy.
Bonus Track: How to Test and Develop your Mobile Checkout
Imagine that your website’s mobile version is strictly targeted at aliens, beings from another world. These beings have oversized thumbs. They live on a world near black hole, so time changes much more slowly. And their world is covered in volcanoes, so there are always distractions around them.
This pretty much sums up your mobile shoppers. They are VERY different from your desktop and tablet visitors.
As such, you should test your mobile ecommerce checkout separately. Letting it evolve independently from your desktop checkout as you learn more about your smartphone visitors.
You can create a different mobile checkout experience in several ways.
Modify your Responsive Web Template for small screens
Your developers will be able to add, remove, and modify elements based on the size of the screen being reported by your visitors’ browsers.
Use third party add-ons that target mobile
Ecommerce sites like Shopify offer plugins that can implement elements such as exit-overlays and sticky headers and footers.
Use Javascript and change things in the browser
There are a number of testing and personalization tools that will allow you to change mobile checkout elements in your visitors’ browsers. You can shape the mobile checkout experience in this way to maximize mobile conversions.
Live User Testing
Would you like to see just how difficult your mobile checkout process is for visitors? If so, we recommend virtually looking over your visitors shoulders.
We are fortunate to live in a golden age of marketing tools. Services like Validately and UserTesting will bring people to purchase something from your website on their smartphone, while recording and talking through their experience.
You will have at least one “palm-to-forehead” moment watching these videos.
And then you can make it easier for your mobile customers to go through your ecommerce checkout process.
In simple terms, conversion marketing is a group of tactics to encourage visitors to take a certain desired action. Let’s understand this concept a bit better and you will see why you need it NOW.
You’ve probably heard “conversion marketing” tossed around a lot , especially if you sell online via an ecommerce, subscription or a lead generation site. But, what is conversion marketing? How is it different or relates to conversion rates, conversion rate optimization, or cost-per-conversion — maybe even to the famous “content that converts” offered by many copywriters?
If only a single visitor converts, you don’t need more visitors. You need more conversions.
For many business owners and even for experienced digital marketers, it can be easy for all these terms to blur together. Let’s take a closer look at conversion marketing and how it can positively impact your online revenue?
What Is Conversion Marketing
Most online marketing strategies have the same goal: generating revenue. This revenue could be derived from sales, subscriptions or leads, depending on your product or service.
Whereas many marketers focus on gaining website traffic to increase revenues, conversion marketing works to make your existing traffic more valuable.
Why? Because conversion marketing is designed to draw value from each visit.
Conversion marketing aims to increase leads and sales by focusing on the visitor’s experience to persuade them to convert. This “conversion” could be any action or actions that you want a user to perform on your website. From making a purchase, to signing up for an email list, completing a form, subscribing or clicking a “call now” button. Every time a user takes that action, you’ve made a conversion.
Same traffic. More revenue.
Since the goal is to increase your conversion rate by moving a visitor closer to becoming a paying customer, you can see why conversion marketing or conversion rate optimization is crucial.
If you’re struggling to convert, you don’t need more visitors. You need more conversions.
This approach uses behavioral research, persuasion science, and data to determine how best to make your website a vehicle for success.
Understanding what your current and potential customers need is important in all aspects of marketing. But understanding how we can change the behavior of site visitors is of vital importance to conversion marketing. Whether it’s designing, writing, or developing creative website content, the focus is on getting more leads, increasing the number of transactions, increasing order value, etc.
The Key Reasons Why you Need Conversion Marketing right NOW
We just saw how conversion marketing, when properly implemented, can improve conversions and positively impact your profits. And if you are not focused on conversions and profits, what is the goal of your website?
If increasing conversions is not enough, then consider these reasons:
Looking for a conversion optimization marketing partner? We’ll help you build, measure and earn. Image via Unsplash.
Improve the Quality of your Conversions: Bigger shopping carts, returning customers, better quality leads, lower cart abandonment rates.
Don’t let your hard earned (or paid for) traffic go to waste. Make every visitor count. You vested time and money on your social media channels, paid ad campaigns and organic efforts. Convert each and every one of these prospects/opportunities.
Increase Profit Margins by lowering cost per acquisition.
Let Conversion Marketing Metrics be your alarm system. Quickly identify issues to discover and implement a solution.
Identify the low hanging fruit (where you will get the most bang for your buck) by measuring conversions or truly know your customer and leverage personalization strategies that convert.
Looking For a Conversion Marketing Partner?
Did this article get your juices flowing? Are you anxious to start boosting your online profits? We are just a phone call away.
Hiring your very own team of conversion optimization experts guarantees that you hit the ground running. Faster. Bigger. Better. And 100% unbiased.
How Conversion Marketing Drives Sales and Revenue Growth
One could argue that “impacting the bottom line” is the whole point of conversion optimization. The approach is powerful for ecommerce shops, and is used by subscription business models and lead generation sites to bring in more and better leads.
There are four major ways conversion marketing drives sales and revenue growth:
Let the data guide you
Your visitors are speaking to you, but you may not hear them. They are speaking with their visits, their clicks, their scrolls and other actions. They speak to you through web analytics.
Through research and analysis, you have a higher chance of creating effective online experiences. This means launching fewer duds and having a website that delivers what your visitors want. You’ll reduce your lead acquisition cost and increase the value of every visitor.
Get another chance to convert: Lead Nurturing & Repeat Customers
Studies show that nurturing existing subscribers, leads, and customers is five times more cost-effective than going after new ones. Whether your goal is to cross-sell, upsell, or bring leads back to the pipeline through remarketing, conversion marketing provides strategies to do just that.
Optimize for Your Audience(s)
Every customer is different — paid search versus organic visitors, new visitors, returning site visitors, desktop visitors, mobile — and these groups should not be treated the same. You can improve the conversion path for one group, only to annoy another. They can cancel each other out. With a conversion marketing approach, you gain detailed understanding of the specific users that come to your site and can optimize your marketing for each of them.
Quickly Fix What’s Not Working
The faster you learn where your marketing process falls short, the faster you can change it. Conversion marketing uses a variety of strategies to help you pinpoint barriers to conversion, whether it’s a confusing message, a clunky form or some other friction point.
Conversion Marketing Tactics
Lead generation and ecommerce businesses benefit from a range of optimization tactics. Here are some of our favorites.
Are you tired of arbitrary changes being suggested for your designs — ads, copy, layout — based solely on opinion. We talk about defending your design in part two of my conversation with Tom Niemeyer.
Tom Niemeyer and Brian Massey of Conversion Sciences
Let’s face it. Your design work is going to be evaluated by neophytes. Whether you work as part of an in-house team or in an agency, your best work is going to be judged by company executives who’ve never spent a day studying design, done any UX research, or even own a box of crayons.
The best of them will defer to your judgment. Until they don’t.
But these are the neophytes who write checks. They have not earned their red pen, but they paid for it.
Does it pay to stand as the Captain America for their prospects and customers? Or is it smarter to give them what they want?
Do data-driven designers get fired more often than designers with a good story?
Defending Your Designs
I’ve been in many meetings when our data clearly contradicts the decisions of a designer. I’m going to tell you the truth. We usually lose. That’s right, the whims of a designer override the science-driven, lab-coat wearing data of a Conversion Scientist.
I’ll also say this: most designers welcome the data, so this scenario is rare.
Basically, it boils down to the culture of the business.
“Once an organization becomes comfortable with risk, they almost immediately snap into reducing that risk.”
Can data help you defend your designs?
In part 2 of my conversation with designer Tom Niemeyer, we explore this question. And others.
“Design is really a negotiation,” says Tom. Let’s see what this means for you.
“The process we go through allows them to take more risks while reducing the potential cost, the potential downsides.”
We’d like to hear from you
At the time of this recording, most of us are not working from the office, not commuting. We’d like to hear from you.
What is your situation. How is the coronavirus and its financial fall out impacting your company, your work and your customers?
Shoot us an email at podcast@conversionsciences.com. We’ll discuss it in another episode.
How do you do performance-based web design without putting your creatives in a straight jacket? We asked a designer that has been put in that very situation.
Tom Niemeyer and Brian Massey of Conversion Sciences
A group of kids goes to visit a ranch. Behind the ranch house the land stretches uninterrupted to the horizon. The rancher suggests that the kids go out and play. If you tracked the paths of these naturally curious children, you’d find that they stayed close to the ranch house, not venturing far out onto the land. They would tend to remain in safe groups as they played.
The next summer, the kids visit the ranch again. This time, the rancher has built a fence to create a large back yard. Again, the rancher sends the children out to play. This time, their paths would be quite different. You would see them venturing out to the very edges of the yard, exploring in this smaller-but-manageable space. They would move more freely and play more independently.
Now, this parable is based on studies of rats. I’ve turned the data into a more relatable story.
Like the wide open land, the web offers an open expanse of design possibilities. If you believe the research and my parable of the ranch kids, you’ll agree that this may be a bad thing. The study of rats indicated that open spaces elevated anxiety in the rats, while the enclosed space reduced anxiety.
If you’re designing for the web, you are in an open space of possibility. This, according to the research, results in an anxiety response. There’s a whole lot more unknown out there, and every place feels dangerous.
Alternatively, if you fence yourself in, you actually increase the area of consideration. Anxiety is reduced, exploration is increased. But you also quickly find the boundaries.
I keep this study in mind, because I see data as a fence. It creates an enclosed space, a space that can encourage exploration, but it can also create the sense of limitation. Designers are a tough bunch. They want guidelines, but they hate the idea of limits.
This makes them seem like divas, difficult to please in any situation. So what is a data-driven marketer to do?
I decided to put a web designer on the spot.
How do you deal with designers who want guidance, but hate limitations? In other words, how do you introduce data into the design process without putting your creatives in a straight jacket?
I asked a designer. In fact, I asked a designer who we’ve been doing this to for over a year now.
Tom Niemeyer has been the designer-among-nerds here at Conversion Sciences. If there is any doubt that conversion optimization can be improved by a good sense of design, Tom has put it to rest for us.
For me the question is this: How close to the ranch house do you put the fence? This topic required two episodes. Listen to what he says in part one..
“Sometimes we’re running from our old Website more than running toward the new Website”
The three D’s of Web Design
The three “D”s that Tom talks about are fences.
Deadlines. Decision-makers. Desire paths. What are the primary limiters of your design process?
This is going to require some honesty on your part.
On a scale of one to five rate your current project.
One to five: The deadline is King.
One to five: The decision maker is the Queen.
One to five: The end-user is the one-eyed Jack.
How did you score? Most likely there are two that dominate. And this pattern shows up in all of your projects.
Would your teammates agree? Maybe you should ask.
In Part 2 of my conversation with Tom we talk about defending your design with data. Subscribe to get that next episode. And, don’t forget to send us your questions – podcast@conversionsciences.com.
Here are 6 very smart ecommerce strategies that will help you minimize the impact of COVID-19 on your business revenues. Take notes.
We like to make business decisions with data. We’ve looked at the data that is available about the coronavirus, COVID-19. Based on our analysis, we believe there is going to be a change in character of the web traffic for many of our ecommerce customers.
These challenging times have already impacted supply chain and will continue to have a serious economic impact on businesses in the future. But there’s always winners, even during recessions.
The closing of physical stores may drive more online business. We want you to be ready for this.
The closing of offices, factories, and warehouses may disrupt supply chains. We want you to be ready for this, too.
As always, we want to help you minimize the negative impact of COVID-19 pandemic on your ecommerce store and embrace the positive.
Don’t Go Down Without a Fight: Six COVID-19 Ecommerce Strategies from Smart Businesses
According to behavioral economics, our memories are enhanced during periods of high emotion. The uncertainty created by the coronavirus and its financial impact is putting all of us into an emotional state.
What you do now will be remembered by your customers and prospects more than at any other time in your relationship.
Adding some certainty back into the equation is a great way to position your online shop for a big big recovery.
We work with a variety of businesses all of which are grappling with the same question:
How are we going to survive this (and maybe even thrive)?
We thought we would share some of the ecommerce strategies they’re putting in place to cope and recover.
Pull back. Save money. Cut expenses. Slash programs. Wait and see. Your competitors are pulling back. Make the most of this. These are strategies every business in America is facing, even if you are unaffected by the virus. These are strategies in times of uncertainty.
These are defensive strategies.
There are offensive strategies you can implement as well. Your approach will determine if you take market share during this time or not.
If you are getting slammed by new online shoppers, you need to cut acquisition costs and support your existing customers. If demand for your products has cratered, you need to eek as much value from this traffic that isn’t buying right now. They will buy again. We promise.
Here’s what the smartest ecommerce businesses are doing right now in the face of the coronavirus.
1. Best Ecommerce Strategy to Minimize CoronaVirus Impact on Revenues: Reposition Your Products for New Visitors
More than eight in 10 (85.6%) respondents ages 60 and older said they were likely to avoid shopping centers and malls. That’s not surprising given that COVID-19 has hit older people the hardest, but it may have an unintended consequence on their shopping habits. emarketer
When your customers change, your messaging should change.
Flexispot was quick on their feet. The world shifted and now the world needed to setup their home workspaces. Flexispot shifted with them.
Flexidesk before and after image.
Be careful with this. You don’t want to make tone-def mistakes like many companies. This can come across as profiteering.
Pure Herbal may appear to be profiting from a bad situation. Source Bobby Hewitt
2. Traffic Dropping? Focus on Existing Customers to Minimize Impact of COVID-19 on Revenue
Why spend money on acquiring new customers if they just aren’t buying. Spread some love on your existing customers.
Free products. Free advice.
What could you do during this time to make your existing customer feel loved.
Most businesses are simply telling their customers whether or not things are business as usual. Others are using this to let their customers know that they’re with them.
IKEA’s ecommerce marketers sent an email to their IKEA Family members offering advice on how to setup an office space in their home.
IKEA emailed existing customers offering tips on setting up a home office. Source Dennis van der Heijden
3. Smart Ecommerce Strategies when Conversions are Down: Grow the List
People aren’t spending money like they were a few weeks ago. This doesn’t mean you can’t get value from them.
Use this time to build your list. The most successful ecommerce companies are very good at email.
Here are some options for building your list when visitors aren’t buying.
Offer Content Instead
Offer something of value directly related to your customers. Of course, the virus itself is fair game. How will people who normally buy your products go on without them?
It will be quite easy to create a small report “Six alternatives to ___________ during the COVID-19 outbreak”. Insert your product.
Why would you tell your visitors how to live without your product? If they need your product, but aren’t able to buy right now, you’re doing them a real favor.
You don’t have to go to this extreme. But you must offer relevant content, something that will entice qualified visitors to share their name and email address.
When things begin to recover, the people on your list will be well-qualified future customers. And you will have their name and email address.
Offer Free Products: Think of them as Free Trials
Here’s another smart ecommerce strategy to minimize the pandemic’s impact on your revenues. If you can’t sell it, give it away. At least you’ll be building a list of future buyers and taking market share from your more timid competitors.
One of those sectors that will boom as more employees work from home is online video conferencing. One company sells online video conferencing, virtual meeting rooms and secure instant messaging.
Even though business is booming, they are offering their service for free to non-profits and healthcare professionals. Why? To help the cause and to gain customers who may buy after the crisis recedes.
RingCentral home page with an excerpt from their coronavirus offer page.
Popups and Sticky Bars
When you enter an ecommerce site, you are likely to get a popup offering you a discount code in exchange for your email address. If people have stopped buying, however, discounts won’t work.
Replace them with your content or free product offers.
Sticky bars are another way to inform your visitors that you are offering things for which they may want to give you their email address.
The beauty of these solutions is that they can be implemented easily without changing your entire website. Services such as Optimonk, OptinMonster, Hello Bar make it easy to implement these on your site with minimal IT intervention.
We recommend trying these approaches:
“Welcome mat.” Opens when the visitor arrives.
“Jilted lover.” Also called an exit-intent overlay, it displays when a visitor is leaving the site.
“Wheelie popper.” Popup that appears when the visitor scrolls a certain distance down the page.
“Poptart.” These ads pop up after a certain amount of time passes. Like a toaster pastry.
4. Media Strategy 101: Do you need to advertise products that are going to sell out anyway?
We did an analysis for one client who was getting rushed by new online buyers. We found that most of the purchases were coming through paid search ads. The acquisition cost of this traffic ate up much of their profit compared to organic search, email and other channels.
So, they responded by decreasing their ad spend and letting the other channels buy.
5. Getting Slammed? Focus on profitable traffic.
Several of our clients are getting slammed right now. Some for obvious reasons. Some for reasons we can’t fathom.
This creates a problem, however. In a worst-case scenario, the virus will shut down the factories and warehouses that are needed to replenish depleted inventories.
The solution: maximize profits on the inventory you have.
We don’t consider it ethical to jack prices up in order to decrease demand. The demand is going to be there regardless of the price.
But you may want to reduce spending on high-acquisition-cost channels in favor of lower cost channels.
6. Unexpected Ecommerce Strategy to Minimize COVID-19’s Impact on Revenue: Digital end-caps
End-caps are the displays you see at the end of the aisle in grocery stores. They are used to increase product sales, like putting gum and candy at the checkout stand. You can use this technique in your digital store.
For example, promote in-stock products on the pages of out-of-stock products.
One of our clients sells industrial safety gear online for manufacturing and construction. They stock respirators, gloves, and other products in high demand due to the virus. They also sell products that aren’t getting depleted, such as spill containment kits and work gloves.
The in-demand products are bringing a whole new segment of visitors to their online store. Just because there is a virus doesn’t mean that these new visitors don’t need those other products.
By strategically placing messaging over products that are depleted, the company can position in-stock products for purchase. They are also communicating their offering to a whole new group of visitors that may not have been familiar with their brand.
Who’s going to do all of this?
If you don’t have the resources to implement these marketing strategies, let us help.
For several of our clients, dropping traffic volume means we can’t run as many tests as usual.
We have excess capacity.
Our COVID-19 response package is inexpensive and can be implemented very quickly.
Review your analytics to determine where you should stop spending and where you should double down.
Identify the strategies from this list that apply to your business.
Setup the necessary tools to support the strategy.
Design several versions of the creative and copy.
Launch, monitor and measure.
Adjust based on the data.
We can offer all of this for a lot less than the money you’re losing right now. Why? Because we hope that, when things return to normal, you’ll want some more of our data-driven strategies on your site.
Jump on a call with us today to see if you qualify for this amazing offer.
What is the key to creating a persuasive website? Calum Coburn takes a page from the negotiator’s handbook. Learn the key to being persuasive both in person and on the Web.
This well-worn phrase has come to mean many things. Forgive easily. Don’t over-react. Be strong in the face of adversity.
All of the focus is on the person doing the cheek turning. But the truth is, there is no righteous turning of cheeks without a slap. The full quote from the Bible is this:
“If anyone slaps you on the right cheek, turn to them the other cheek also.”
— Matthew 5:39
This is the classic hero’s journey in one sentence. The hero is presented with an event that changes his world. People will hit you. He faces a choice, to strike back or to elevate himself and turn the other cheek. If he passes this test, he will be transformed.
But none of this happens without the slap. This is traditionally the role of the villain in our stories and myths.
The hero’s journey also shows up in our marketing. We call them customer journeys. If we want to make our customers heroes, it begs the question:
Who plays the villain?
One choice for persuasive website
When we are writing persuasively, we have a fundamental choice: Do we emphasize the positive aspects of our offering, or do we emphasize the potential loss that comes from inaction.
In the first case, we are selling our visitors. In the second we are playing the villain, presenting a negative consequence and agitating our heroes into action.
Would you like to know which works better according to science?
Calum Coburn has the data, and he comes with a very interesting perspective: the world of negotiation. Calum is a trainer, coach and consultant to businesses who want to be better at negotiating.
What does he know about persuasion and how can we use it in our digital marketing.
We talk about the concept of “prospect theory,” and today’s guest is an expert. Literally.
Calum Coburn is the Director and Vice President of The Negotiation Experts, a training and consulting firm that enables sales teams to drive measurable profit improvements.
On today’s show, Calum and Brian discuss the finer points of “prospect theory,” along with how to start building the foundations of trust as soon as your prospects see your web copy.
Новый адрес Omg (Омг сайт)
homeПлощадка Omg переходит на новое зеркало! Новый адрес Omg (Омг) доступен по следующим ссылка:
Рады сообщить о восстановлении сайт Omg! – пока по одному адрес, советуем использовать Tor:
Ссылка на сайт OMG – omgomgomgpcjujqy4uhbhbkvywpjlybd7wjpsih46mq4oaasgdrqswid.onion
Ссылка на сайт OMG в клир – omgomg.store
– Работаем исключительно только по всей России. После оформления заказа, ожидайте ответа оператора ~ 15 минут
Переход сайта Omg (Омг) – связан с переходом сети Tor на новую версию. В связи с чем старые ссылки на сайт Омг в Tor будут не доступны с 15 октября 2019.
Сохраните новые ссылки на сайт Omg (Омг) !
Омг ссылка – сайт Omg в Tor
homeЕсть трудности найти рабочую ссылку на Омг? Да! В последнее время трудно найти рабочую ссылку на Omg в Tor. В связи с частыми атаками на площадку, которые приходят в основном на выходные, у пользователей появляются трудности с доступом к сайту Омг.
Рады сообщить о восстановлении сайт Omg! – пока по одному адрес, советуем использовать Tor:
Ссылка на сайт OMG – omgomgomgpcjujqy4uhbhbkvywpjlybd7wjpsih46mq4oaasgdrqswid.onion
Ссылка на сайт OMG в клир – omgomg.store
– Работаем исключительно только по всей России. После оформления заказа, ожидайте ответа оператора ~ 15 минут
Выше указаны адреса с доступом через обычный браузер https://omgomgomg5j4yrr4mjdv3h5c5xfvxtqqs2in7smi65mjps7wvkmqmtqd.biz и ссылку по которой вы сможете без труда в любое время перейти на площадку Omg в Tor
Внимательно относитесь к тому, на какие сайты вы переходите, так как у сайта Омг, развелось множество мошенников, по ссылке которых если вы переходите то можете не только лишиться средств зачисленных на баланс но и аккаунта заведенного на площадке Omg в Tor
Оплата на Omg – Пополнение баланса:
В данный момент на Омг сайте вы можете пополнить баланс такими способами как:
Либо с помощью Bitcoin, ваш личный адрес находится в профиле. Что собственно мы и рекомендуем делать. Курс на официальных обменниках Omg не очень выгодный для нас. Потому советуем использовать обменные пункты из доверенного списка www.bestchange.ru . Где куда более выгодный курс и большое количество способов пополнения.
Омг омг онион ссылка
homeПлощадка маркетплейс OMG (Oh My Goods) находится в сети Darknet и является одной из самых популярных и надежных площадок для покупки и продажи товаров и Омг омг онион ссылка была запущена в 2014 году и с тех пор зарекомендовала себя как надежная и безопасная площадка для торговли.
Она работает на основе технологии блокчейн, что обеспечивает ее децентрализованность и анонимность пользователей.
Ссылка на сайт OMG – omgomgomgpcjujqy4uhbhbkvywpjlybd7wjpsih46mq4oaasgdrqswid.onion
Ссылка на сайт OMG в клир – omgomg.store
Для ссылуа к OMG тнион использовать специальный браузер Tor, который обеспечивает анонимность и защищенность пользователей. Ссылка на площадку находится в сети Darknet и меняется периодически для защиты от блокировки и атак.
Особенностью OMG ьнион наличие внутренней валюты – криптовалюты Monero.
Такой выбор валюты обусловлен ее высокой анонимностью и безопасностью. Все транзакции на OMG производятся именно в Monero, что позволяет пользователям оставаться полностью анонимными и защищенными от возможного слежения.
На площадке OMG можно найти широкий ассортимент товаров и услуг – от наркотиков и оружия до фальшивых документов и краденых кредитных карт.
Все предложения на площадке создаются пользователями самостоятельно и проходят модерацию администрации площадки. Таким образом, OMG старается предоставлять только качественные и безопасные товары и услуги.
Несмотря на свой запретный характер, OMG привлекает множество пользователей благодаря своей безопасности и анонимности. Также на площадке есть возможность оставлять отзывы о продавцах, что позволяет пользователям выбирать надежных продавцов Окг избегать мошенничества.
Однако, как и любая другая площадка в сети Darknet, OMG не лишена рисков.
В связи с анонимностью пользователей, существует риск попасть на мошенников или купить некачественный товар. Поэтому использовать OMG следует с осторожностью и соблюдая все меры безопасности.
В целом, площадка маркетплейс OMG представляет собой удобный и безопасный инструмент для торговли в сети Darknet.
Она пользуется популярностью среди пользователей, и продолжает развиваться и улучшаться для обеспечения максимальной защищенности и оион своих пользователей.
Google Ads not Converting? Try These 4 Optimization Tricks
Advertising CROIf Google Ads (previously “Adwords”) is not converting, you may feel like you are wasting your money. And you are right. One must invest in ad campaigns that convert. Your ad spend paired with a higher conversion rate means more sales, more leads or more subscriptions.
Whether your campaign’s cost-per-lead is too high, or your quality scores are stuck toward the bottom, these four conversion optimization tricks may bring your campaigns back to life. Give them a try.
Google Ads Optimization Trick #1: Take control of your landing page experience and ROI
You put a lot of effort crafting the perfect Google ad. People are clicking through to learn more about your offer. And unfortunately, your conversion rate is stinkingly low.
To avoid this, you must take control of your landing page experience and your ROI. Otherwise, your cost per conversion will skyrocket. And you want more leads, signups and sales, right? Let’s take a look at a few simple and easy ways to see if this could be your problem or barrier to conversion.
Improving your landing page conversion rate will lower your customer acquisition costs.
Make sure your landing page content is in alignment with your offer
This is one of the most common mistakes businesses make when it comes to Google Ad campaigns. You may be missing out on sales if your ad copy advertises a specific item on your ecommerce website, and then send clicks to a category page where the featured item is hard to find.
The visitor or prospective customer has to make an effort to find what they clicked on. Make it EASY for them to get what they came for. Your offer.
Check out these 20 Landing Page Best Practices to Kickstart Your Conversion Lift, where we explain how to do this in more detail.
The content of your ad tells you what a visitor expects to find after clicking. Give the user what they want right away. You can tell if your landing page isn’t satisfactory to your visitors by looking at click-map and scroll map reports. These conversion tracking reports are available from a number of vendors such as CrazyEgg and Hotjar. The example below belongs to one of our clients, the Turtle Bay Golf Resort in Oahu, Hawaii.
If visitors aren’t scrolling down your landing page, it may not be a good match for your ad.
Why wouldn’t visitors to a golf resort landing page be interested in golf? Maybe their influential spouses don’t play.
Adwords Conversion Trick #2: Improve Click-to-Call Conversions for Mobile Google Ads
Google research states that 70% of mobile searchers use the click to call feature. Moreover, 47% of those searching on mobile say that if a business doesn’t have a phone number associated with their search results, they’re more likely to explore other brands.
There is no need for landing pages when you use Adwords Call extensions. Users see your ad, and click to call immediately. To find success with click-to-call conversions, you’re going to need stellar messaging stuffed into thirty characters or less on your headlines. Try some of these ideas to boost your click-to-call rate:
AB Test Copy to Increase Your Conversion Rate
Troubleshoot the whole conversion funnel:
Listen to this PodCast: Why Marketing Leads Don’t Turn into Sales and What to do About It
Google Ads CRO Trick #3: Create More Landing Pages to Match Ad Offers
This advice goes hand in hand with our first recommendation. We cannot emphasize this enough. If you happen to have different offers, creating different landing pages that cater to that searchers’ intent is a must.
You may argue that you have a single offer. And that it’s simple enough a single landing page will do.
When a landing page matches the offer in an ad, we call this “keeping the promise” made in the ad. If your ad promotes the quality of your products, your landing page should be focused on quality. If your ad features a discount, your landing page should talk about discounts and savings.
Here’s an example of a client’s landing page that was changed to focus on a discount-oriented ad with great success.
A one-size-fits-all landing page approach may be driving your cost-per-acquisition through the roof.
Get Google Ads Converting Trick #4: End High Click-rate but Low Conversion-rate Ads. Look beyond the Click.
Look beyond the click. If an ad isn’t converting but it’s getting lots of clicks, the ad may be misleading. Your landing page call to action may be too much of an ask.
Review your conversion strategy. Question every step.
Are you trying to move them down your conversion funnel too soon and too fast? Are you giving them enough reassurances? Information?
Or maybe you are targeting the wrong audience.
Make sure to check out your “Search Terms” report, too. If your ads are triggered by irrelevant search terms, you never had a chance to begin with.
Create ads and ad groups with highly targeted keywords, a solid list of negative keywords to match your relevant search queries.
In this client’s example, an intimidating form was replaced with a step-by-step quiz style form. The results were tremendous: a whooping 61% increase in conversion rate.
Google ads not converting? You can help a visitor get through a form one step at a time.
One Final Recommendation when Adwords is not Converting: Use ad extensions
Even though you don’t get to force Google to show ad extension information, leveraging this Adwords feature is a smart way to boost conversions. If shown, they can help you weed out bad prospects, incentivize relevant searchers to click and even guide them to take the best action or land on a higher converting landing page.
Read more about which ad extensions you should be using to improve your customer acquisition efforts
Need help boosting conversions from your advertising efforts?
It takes a team to optimize your ads. You can have a team of experts do the job for you for less than the cost even one employee… if you can find them.
or Call us to discuss how we can help increase your advertising ROI.
Mobile Ecommerce Checkout: Maximizing Conversions
Ecommerce CROThere are approximately 50 million mobile-only users in the US alone. That’s roughly one in five American adults who are “smartphone-only” internet users.
If all they have is a smartphone that’s what they will use to shop from someone. And that someone better be your ecommerce site. How? Maximizing mobile ecommerce checkout conversions. Here are some of the top strategies we use in our eCommerce Optimization Services to convert these mobile visitors into shoppers you may want to test on your online store.
And don’t miss out on our “bonus track” that shows you how to test your mobile checkout flow to boost conversions at the end of this article.
Gauge Mobile Ecommerce Checkout Success: the Add-to-Cart Rate
When we think about mobile ecommerce sites we tend to imagine small versions of our desktop sites. The screen is smaller. The images are smaller. The conversion rate is smaller.
You could just say that people don’t buy your products on mobile devices, but there is a metric that says this isn’t so. It’s the Add-to-Cart Rate.
Mobile visitors are adding products to their carts. According to research the add-to-cart rate for smartphone users is only 25% lower than it is for desktop users.
When mobile visitors are adding products to their carts at higher rates than they complete checkout, we could say we have an abandonment problem.
Begin the Conversation on Maximizing Mobile Conversions
Just because a mobile buyer isn’t ready to checkout, you shouldn’t assume that you can’t begin a conversation with them. Offer to help them out in exchange for a first name and an email.
This tactic won’t be unfamiliar to most ecommerce sites.
REI offers a “Save for Later” button in their cart. Clicking this takes the visitor to the account creation page. Nice save, REI.
REI offers a “Save for Later” option in their cart.
Asking Visitors to Create an Account: Do or Do Not?
The truth is that you have a segment of each of these visitors coming to your site. You need to understand which is larger.
For some visitors, asking them to create an account with you to buy is going to be too much. It exacerbates the fact that buying or entering information on a mobile device is more difficult and the buyer is often victim to distractions around them.
Having an account can be a liability. If customers have an account and forget their password, they they are likely to abandon their carts. You need to know the abandonment rate at the account creation step. This will tell you how big your problem is.
The good news is that there are ways to increase conversions for these mobile shoppers. Check out the following example from Victoria’s Secret. A smooth and simple transition from shopping checkout to account creation.
Victoria’s Secret offers a guest checkout.
Victoria’s Secret still asks the visitor to create a password after all information has been entered.
Always test account creation. The negative impact can be substantial, even taking into account future purchases of those who do create an account.
Mobile Ecommerce Checkout: Change the Order of Entry
When working with human beings, it is often surprising how changes that seem inconsequential can have a big impact. Changing the order of your cart is one of those things.
For example, look at Lowe’s mobile checkout. They ask for the credit card information before they ask for the buyer’s billing address.
Who knows. It may require the buyer to dig out their credit card. That increases the sunk cost perception. At this point, they might as well finish entering the address — and anything else you ask.
Lowe’s asks for the credit card number before the billing address in their mobile checkout.
I can’t tell you that this will work for your audience, but it is certainly part of our playbook for maximizing mobile conversions.
Proper Use of Discounts
Automatically applying discounts not only eliminates one more step on the mobile ecommerce checkout, but it will entice your customers to keep moving forward.
How to Offer Third-party Payment Options and Boost Mobile Conversions
If entering your name, address, credit card number is a pain on a mobile device, you would think that using third-party payment systems might be a boon for mobile ecommerce checkout. After all, these services have your address and multiple purchase options on file, options that include direct deductions from your bank account.
Part of the reason may be when these options are offered. If the option to pay with Paypal is made after the visitor has entered their billing address, then a big part of the reason to use Paypal — to avoid entering the address — is lost.
Etsy offers a Paypal payment option, but they do it after the billing address has been entered on the smartphone device.
Etsy offers the Paypal option only after the mobile visitor has entered the payment details.
REI, on the other hand, offers both Paypal and Venmo payment options, and does so early in the mobile checkout process. Note that this also removes the requirement that the visitor create an account.
REI offers PayPal and Venmo at sign-in.
You can explicitly position these payment methods as “Express Checkout”, “Fast Mobile Checkout”, or “Fastest on your phone”.
Magic Spoon leads with “Express Checkout” options on their mobile shopping cart.
Use Trust and Proof in your Mobile Ecommerce Checkout to Boost Sales
This is true for both big-screen checkout as well as mobile. Remind your customers that this transaction is safe and secure.
Yes, you have less screen space to deal with on a mobile device. Nonetheless, you should test the following elements in your checkout.
These elements should generally be non-clickable. Don’t take your visitor out of the buying process. If you need more space to express something like your return policy, use a modal dialog box that opens over the mobile checkout screens.
Return policy
Summarize your risk reversal strategy. This can include anti-spam policies.
Warby Parker reminds visitors of free shipping and returns near the “Place order” button.
Your value proposition
Offer a bulleted list of your key differentiators, such as free shipping, free training, free installation, fast service, years in business, etc.
Galeton reiterates their guarantee and return policy right below the Checkout button.
Galeton spells out their generous return policy right below the Checkout button on mobile phones.
Testimonials
Yes, you can use testimonials in mobile checkout to reinforce the sale.
Customer support rating
If you have high marks on your net promoter score, brag a little.
Certifications. Make sure your certifications are there in the checkout. An example includes Google Trusted Store.
Security badges. Remind them that this is a secure transaction.
REI uses a Norton security badge to express the security of their site.
Phone number. You can build trust by putting a phone number in your checkout and avoid losing a sale. Use the right call to action and you may save sales with phone calls. Even if few buyers use the phone number, it can add credibility. It says, “Yes, we’re here for you.”
REI may lose some of the benefit as they bury their phone number in the footer. Warby Parker, on the other hand, offers a variety of contact methods throughout their cart.
REI buries their phone number way down in the footer.
Warby Parker offers a number of ways to complete the transaction if the customer has doubts or prefers them. Discover how to increase mobile ecommerce checkout conversions.
Live Chat. Test this. We don’t yet have evidence that it can improve mobile ecommerce checkout completions, but it could save some abandoners.
Be careful how these kinds of tools render on smartphones.
Even a small Chat badge can get in the way of key information on a mobile device.
Optimize Mobile Checkout Element Placement: Experience a Lift in Conversions
With limited space, it’s important to decide where to test these elements on your shop’s mobile checkout. Here are some placement options for highest impact to experience a conversion boost.
Near call-to-action buttons
Test security badges, customer support ratings, and your return policy above or below buttons such as “Continue”, “Preview”, and “Complete Purchase”.
When a customer decides to buy, there is a natural desire to delay the decision before thumbing the button. We always want to “think about” our decisions involving money. You can counter this with an affirmation of the transaction.
Near requests for personal information
When a mobile visitor is about to submit personal information to you, there is a natural hesitation. Giving you their email address, physical address, credit card number, or CVV number can feel intrusive.
This is another great place to inject risk reversal messages, testimonials, and a reminder of your value proposition.
In a “sticky” header or footer
Sticky elements are very important in a mobile interaction. One of the first things we address on a mobile site is the contents of the sticky elements.
The header or footer that is always on screen should probably change when the visitor enters the mobile shop checkout process. This is a great place to test trust builders.
Almost any of these elements can be placed in a header or footer. Don’t underestimate the number of things you can place in a sticky header or footer.
As a stand-alone sticky element
Elements such as security badges, certifications, and ratings can be individual elements that stay on screen. These are typically at the bottom. Be careful that these elements do not take the visitor away from the checkout process.
Can I Increase my Mobile Store Checkouts with Apps?
We see apps as a retention and loyalty tool. Apps do have advantages. Apps can provide a more controlled environment, such as making the phone vibrate when you purchase.
If your app provides a feature that can’t be duplicated online, you may consider promoting it on your site.
Warby Parker offers their app in a sticky footer featuring their “Virtual try-on” feature.
Word of Caution: In case you were wondering about an app effectiveness in acquiring new customers, we don’t have any experience that indicates this, even if the shoppers are familiar with the brand. Besides, an app requires two high-commitment conversions: one to install that app, and then one to buy.
In essence, an app becomes part of your offering, a part of a beloved product line. If you have a rabid tribe of enthusiastic customers, the app may be your best retention and repurchase strategy.
Bonus Track: How to Test and Develop your Mobile Checkout
Imagine that your website’s mobile version is strictly targeted at aliens, beings from another world. These beings have oversized thumbs. They live on a world near black hole, so time changes much more slowly. And their world is covered in volcanoes, so there are always distractions around them.
This pretty much sums up your mobile shoppers. They are VERY different from your desktop and tablet visitors.
As such, you should test your mobile ecommerce checkout separately. Letting it evolve independently from your desktop checkout as you learn more about your smartphone visitors.
You can create a different mobile checkout experience in several ways.
Modify your Responsive Web Template for small screens
Your developers will be able to add, remove, and modify elements based on the size of the screen being reported by your visitors’ browsers.
Use third party add-ons that target mobile
Ecommerce sites like Shopify offer plugins that can implement elements such as exit-overlays and sticky headers and footers.
Use Javascript and change things in the browser
There are a number of testing and personalization tools that will allow you to change mobile checkout elements in your visitors’ browsers. You can shape the mobile checkout experience in this way to maximize mobile conversions.
Live User Testing
We are fortunate to live in a golden age of marketing tools. Services like Validately and UserTesting will bring people to purchase something from your website on their smartphone, while recording and talking through their experience.
You will have at least one “palm-to-forehead” moment watching these videos.
And then you can make it easier for your mobile customers to go through your ecommerce checkout process.
Conversion Marketing: What It Is and Why You Need It NOW
Conversion Marketing StrategyYou’ve probably heard “conversion marketing” tossed around a lot , especially if you sell online via an ecommerce, subscription or a lead generation site. But, what is conversion marketing? How is it different or relates to conversion rates, conversion rate optimization, or cost-per-conversion — maybe even to the famous “content that converts” offered by many copywriters?
If only a single visitor converts, you don’t need more visitors. You need more conversions.
For many business owners and even for experienced digital marketers, it can be easy for all these terms to blur together. Let’s take a closer look at conversion marketing and how it can positively impact your online revenue?
What Is Conversion Marketing
Most online marketing strategies have the same goal: generating revenue. This revenue could be derived from sales, subscriptions or leads, depending on your product or service.
Why? Because conversion marketing is designed to draw value from each visit.
Conversion marketing aims to increase leads and sales by focusing on the visitor’s experience to persuade them to convert. This “conversion” could be any action or actions that you want a user to perform on your website. From making a purchase, to signing up for an email list, completing a form, subscribing or clicking a “call now” button. Every time a user takes that action, you’ve made a conversion.
Same traffic. More revenue.
Since the goal is to increase your conversion rate by moving a visitor closer to becoming a paying customer, you can see why conversion marketing or conversion rate optimization is crucial.
If you’re struggling to convert, you don’t need more visitors. You need more conversions.
This approach uses behavioral research, persuasion science, and data to determine how best to make your website a vehicle for success.
Understanding what your current and potential customers need is important in all aspects of marketing. But understanding how we can change the behavior of site visitors is of vital importance to conversion marketing. Whether it’s designing, writing, or developing creative website content, the focus is on getting more leads, increasing the number of transactions, increasing order value, etc.
The Key Reasons Why you Need Conversion Marketing right NOW
We just saw how conversion marketing, when properly implemented, can improve conversions and positively impact your profits. And if you are not focused on conversions and profits, what is the goal of your website?
If increasing conversions is not enough, then consider these reasons:
Looking for a conversion optimization marketing partner? We’ll help you build, measure and earn. Image via Unsplash.
Looking For a Conversion Marketing Partner?
Did this article get your juices flowing? Are you anxious to start boosting your online profits? We are just a phone call away.
Hiring your very own team of conversion optimization experts guarantees that you hit the ground running. Faster. Bigger. Better. And 100% unbiased.
How Conversion Marketing Drives Sales and Revenue Growth
One could argue that “impacting the bottom line” is the whole point of conversion optimization. The approach is powerful for ecommerce shops, and is used by subscription business models and lead generation sites to bring in more and better leads.
There are four major ways conversion marketing drives sales and revenue growth:
Let the data guide you
Your visitors are speaking to you, but you may not hear them. They are speaking with their visits, their clicks, their scrolls and other actions. They speak to you through web analytics.
Through research and analysis, you have a higher chance of creating effective online experiences. This means launching fewer duds and having a website that delivers what your visitors want. You’ll reduce your lead acquisition cost and increase the value of every visitor.
Get another chance to convert: Lead Nurturing & Repeat Customers
Studies show that nurturing existing subscribers, leads, and customers is five times more cost-effective than going after new ones. Whether your goal is to cross-sell, upsell, or bring leads back to the pipeline through remarketing, conversion marketing provides strategies to do just that.
Optimize for Your Audience(s)
Every customer is different — paid search versus organic visitors, new visitors, returning site visitors, desktop visitors, mobile — and these groups should not be treated the same. You can improve the conversion path for one group, only to annoy another. They can cancel each other out. With a conversion marketing approach, you gain detailed understanding of the specific users that come to your site and can optimize your marketing for each of them.
Quickly Fix What’s Not Working
The faster you learn where your marketing process falls short, the faster you can change it. Conversion marketing uses a variety of strategies to help you pinpoint barriers to conversion, whether it’s a confusing message, a clunky form or some other friction point.
Conversion Marketing Tactics
Lead generation and ecommerce businesses benefit from a range of optimization tactics. Here are some of our favorites.
Enjoy!
Find out if your website is ready for a full-press conversion optimization.
Defending your design: fight opinion with experimentation
Conversion-Centered DesignTom Niemeyer and Brian Massey of Conversion Sciences
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Defend your design.
Let’s face it. Your design work is going to be evaluated by neophytes. Whether you work as part of an in-house team or in an agency, your best work is going to be judged by company executives who’ve never spent a day studying design, done any UX research, or even own a box of crayons.
The best of them will defer to your judgment. Until they don’t.
But these are the neophytes who write checks. They have not earned their red pen, but they paid for it.
Does it pay to stand as the Captain America for their prospects and customers? Or is it smarter to give them what they want?
Do data-driven designers get fired more often than designers with a good story?
Defending Your Designs
I’ve been in many meetings when our data clearly contradicts the decisions of a designer. I’m going to tell you the truth. We usually lose. That’s right, the whims of a designer override the science-driven, lab-coat wearing data of a Conversion Scientist.
I’ll also say this: most designers welcome the data, so this scenario is rare.
Basically, it boils down to the culture of the business.
Can data help you defend your designs?
In part 2 of my conversation with designer Tom Niemeyer, we explore this question. And others.
“Design is really a negotiation,” says Tom. Let’s see what this means for you.
We’d like to hear from you
At the time of this recording, most of us are not working from the office, not commuting. We’d like to hear from you.
What is your situation. How is the coronavirus and its financial fall out impacting your company, your work and your customers?
Shoot us an email at podcast@conversionsciences.com. We’ll discuss it in another episode.
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Performance-based Web Design Can Be Creative Too
Conversion-Centered DesignTom Niemeyer and Brian Massey of Conversion Sciences
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A group of kids goes to visit a ranch. Behind the ranch house the land stretches uninterrupted to the horizon. The rancher suggests that the kids go out and play. If you tracked the paths of these naturally curious children, you’d find that they stayed close to the ranch house, not venturing far out onto the land. They would tend to remain in safe groups as they played.
The next summer, the kids visit the ranch again. This time, the rancher has built a fence to create a large back yard. Again, the rancher sends the children out to play. This time, their paths would be quite different. You would see them venturing out to the very edges of the yard, exploring in this smaller-but-manageable space. They would move more freely and play more independently.
Now, this parable is based on studies of rats. I’ve turned the data into a more relatable story.
Like the wide open land, the web offers an open expanse of design possibilities. If you believe the research and my parable of the ranch kids, you’ll agree that this may be a bad thing. The study of rats indicated that open spaces elevated anxiety in the rats, while the enclosed space reduced anxiety.
If you’re designing for the web, you are in an open space of possibility. This, according to the research, results in an anxiety response. There’s a whole lot more unknown out there, and every place feels dangerous.
Alternatively, if you fence yourself in, you actually increase the area of consideration. Anxiety is reduced, exploration is increased. But you also quickly find the boundaries.
I keep this study in mind, because I see data as a fence. It creates an enclosed space, a space that can encourage exploration, but it can also create the sense of limitation. Designers are a tough bunch. They want guidelines, but they hate the idea of limits.
This makes them seem like divas, difficult to please in any situation. So what is a data-driven marketer to do?
I decided to put a web designer on the spot.
How do you deal with designers who want guidance, but hate limitations? In other words, how do you introduce data into the design process without putting your creatives in a straight jacket?
I asked a designer. In fact, I asked a designer who we’ve been doing this to for over a year now.
Tom Niemeyer has been the designer-among-nerds here at Conversion Sciences. If there is any doubt that conversion optimization can be improved by a good sense of design, Tom has put it to rest for us.
For me the question is this: How close to the ranch house do you put the fence? This topic required two episodes. Listen to what he says in part one..
The three D’s of Web Design
The three “D”s that Tom talks about are fences.
Deadlines. Decision-makers. Desire paths. What are the primary limiters of your design process?
This is going to require some honesty on your part.
On a scale of one to five rate your current project.
How did you score? Most likely there are two that dominate. And this pattern shows up in all of your projects.
Would your teammates agree? Maybe you should ask.
In Part 2 of my conversation with Tom we talk about defending your design with data. Subscribe to get that next episode. And, don’t forget to send us your questions – podcast@conversionsciences.com.
Now go science something.
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6 Smart Ecommerce Strategies to Minimize COVID-19’s Impact on Revenue
Conversion Marketing Strategy, Ecommerce CROWe like to make business decisions with data. We’ve looked at the data that is available about the coronavirus, COVID-19. Based on our analysis, we believe there is going to be a change in character of the web traffic for many of our ecommerce customers.
These challenging times have already impacted supply chain and will continue to have a serious economic impact on businesses in the future. But there’s always winners, even during recessions.
As always, we want to help you minimize the negative impact of COVID-19 pandemic on your ecommerce store and embrace the positive.
Don’t Go Down Without a Fight: Six COVID-19 Ecommerce Strategies from Smart Businesses
According to behavioral economics, our memories are enhanced during periods of high emotion. The uncertainty created by the coronavirus and its financial impact is putting all of us into an emotional state.
What you do now will be remembered by your customers and prospects more than at any other time in your relationship.
Adding some certainty back into the equation is a great way to position your online shop for a big big recovery.
We work with a variety of businesses all of which are grappling with the same question:
We thought we would share some of the ecommerce strategies they’re putting in place to cope and recover.
Pull back. Save money. Cut expenses. Slash programs. Wait and see. Your competitors are pulling back. Make the most of this. These are strategies every business in America is facing, even if you are unaffected by the virus. These are strategies in times of uncertainty.
These are defensive strategies.
There are offensive strategies you can implement as well. Your approach will determine if you take market share during this time or not.
If you are getting slammed by new online shoppers, you need to cut acquisition costs and support your existing customers. If demand for your products has cratered, you need to eek as much value from this traffic that isn’t buying right now. They will buy again. We promise.
Here’s what the smartest ecommerce businesses are doing right now in the face of the coronavirus.
1. Best Ecommerce Strategy to Minimize CoronaVirus Impact on Revenues: Reposition Your Products for New Visitors
When your customers change, your messaging should change.
Flexispot was quick on their feet. The world shifted and now the world needed to setup their home workspaces. Flexispot shifted with them.
Flexidesk before and after image.
Be careful with this. You don’t want to make tone-def mistakes like many companies. This can come across as profiteering.
Pure Herbal may appear to be profiting from a bad situation. Source Bobby Hewitt
2. Traffic Dropping? Focus on Existing Customers to Minimize Impact of COVID-19 on Revenue
Why spend money on acquiring new customers if they just aren’t buying. Spread some love on your existing customers.
Free products. Free advice.
What could you do during this time to make your existing customer feel loved.
Most businesses are simply telling their customers whether or not things are business as usual. Others are using this to let their customers know that they’re with them.
IKEA’s ecommerce marketers sent an email to their IKEA Family members offering advice on how to setup an office space in their home.
IKEA emailed existing customers offering tips on setting up a home office. Source Dennis van der Heijden
3. Smart Ecommerce Strategies when Conversions are Down: Grow the List
People aren’t spending money like they were a few weeks ago. This doesn’t mean you can’t get value from them.
Use this time to build your list. The most successful ecommerce companies are very good at email.
Here are some options for building your list when visitors aren’t buying.
Offer Content Instead
Offer something of value directly related to your customers. Of course, the virus itself is fair game. How will people who normally buy your products go on without them?
It will be quite easy to create a small report “Six alternatives to ___________ during the COVID-19 outbreak”. Insert your product.
Why would you tell your visitors how to live without your product? If they need your product, but aren’t able to buy right now, you’re doing them a real favor.
You don’t have to go to this extreme. But you must offer relevant content, something that will entice qualified visitors to share their name and email address.
When things begin to recover, the people on your list will be well-qualified future customers. And you will have their name and email address.
Offer Free Products: Think of them as Free Trials
Here’s another smart ecommerce strategy to minimize the pandemic’s impact on your revenues. If you can’t sell it, give it away. At least you’ll be building a list of future buyers and taking market share from your more timid competitors.
One of those sectors that will boom as more employees work from home is online video conferencing. One company sells online video conferencing, virtual meeting rooms and secure instant messaging.
Even though business is booming, they are offering their service for free to non-profits and healthcare professionals. Why? To help the cause and to gain customers who may buy after the crisis recedes.
RingCentral home page with an excerpt from their coronavirus offer page.
Popups and Sticky Bars
When you enter an ecommerce site, you are likely to get a popup offering you a discount code in exchange for your email address. If people have stopped buying, however, discounts won’t work.
Replace them with your content or free product offers.
Sticky bars are another way to inform your visitors that you are offering things for which they may want to give you their email address.
The beauty of these solutions is that they can be implemented easily without changing your entire website. Services such as Optimonk, OptinMonster, Hello Bar make it easy to implement these on your site with minimal IT intervention.
We recommend trying these approaches:
4. Media Strategy 101: Do you need to advertise products that are going to sell out anyway?
We did an analysis for one client who was getting rushed by new online buyers. We found that most of the purchases were coming through paid search ads. The acquisition cost of this traffic ate up much of their profit compared to organic search, email and other channels.
So, they responded by decreasing their ad spend and letting the other channels buy.
5. Getting Slammed? Focus on profitable traffic.
Several of our clients are getting slammed right now. Some for obvious reasons. Some for reasons we can’t fathom.
This creates a problem, however. In a worst-case scenario, the virus will shut down the factories and warehouses that are needed to replenish depleted inventories.
We don’t consider it ethical to jack prices up in order to decrease demand. The demand is going to be there regardless of the price.
But you may want to reduce spending on high-acquisition-cost channels in favor of lower cost channels.
6. Unexpected Ecommerce Strategy to Minimize COVID-19’s Impact on Revenue: Digital end-caps
For example, promote in-stock products on the pages of out-of-stock products.
One of our clients sells industrial safety gear online for manufacturing and construction. They stock respirators, gloves, and other products in high demand due to the virus. They also sell products that aren’t getting depleted, such as spill containment kits and work gloves.
The in-demand products are bringing a whole new segment of visitors to their online store. Just because there is a virus doesn’t mean that these new visitors don’t need those other products.
By strategically placing messaging over products that are depleted, the company can position in-stock products for purchase. They are also communicating their offering to a whole new group of visitors that may not have been familiar with their brand.
Who’s going to do all of this?
If you don’t have the resources to implement these marketing strategies, let us help.
For several of our clients, dropping traffic volume means we can’t run as many tests as usual.
We have excess capacity.
Our COVID-19 response package is inexpensive and can be implemented very quickly.
We can offer all of this for a lot less than the money you’re losing right now. Why? Because we hope that, when things return to normal, you’ll want some more of our data-driven strategies on your site.
Jump on a call with us today to see if you qualify for this amazing offer.
This is the Key to a Persuasive Website
Persuasion ScienceSubscribe to the Podcast
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“Turn the other cheek.”
This well-worn phrase has come to mean many things. Forgive easily. Don’t over-react. Be strong in the face of adversity.
All of the focus is on the person doing the cheek turning. But the truth is, there is no righteous turning of cheeks without a slap. The full quote from the Bible is this:
“If anyone slaps you on the right cheek, turn to them the other cheek also.”
— Matthew 5:39
This is the classic hero’s journey in one sentence. The hero is presented with an event that changes his world. People will hit you. He faces a choice, to strike back or to elevate himself and turn the other cheek. If he passes this test, he will be transformed.
But none of this happens without the slap. This is traditionally the role of the villain in our stories and myths.
The hero’s journey also shows up in our marketing. We call them customer journeys. If we want to make our customers heroes, it begs the question:
Who plays the villain?
One choice for persuasive website
When we are writing persuasively, we have a fundamental choice: Do we emphasize the positive aspects of our offering, or do we emphasize the potential loss that comes from inaction.
In the first case, we are selling our visitors. In the second we are playing the villain, presenting a negative consequence and agitating our heroes into action.
Would you like to know which works better according to science?
Calum Coburn has the data, and he comes with a very interesting perspective: the world of negotiation. Calum is a trainer, coach and consultant to businesses who want to be better at negotiating.
What does he know about persuasion and how can we use it in our digital marketing.
We talk about the concept of “prospect theory,” and today’s guest is an expert. Literally.
Calum Coburn is the Director and Vice President of The Negotiation Experts, a training and consulting firm that enables sales teams to drive measurable profit improvements.
On today’s show, Calum and Brian discuss the finer points of “prospect theory,” along with how to start building the foundations of trust as soon as your prospects see your web copy.
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