seo

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Which SEO Landing Pages Are Making You Money?

When you’re building a blog to bring traffic to your site, it’s the organic search traffic that makes or breaks your efforts. A blog post is an SEO landing page. It draws visitors through the graces of the search engines. SEO landing pages are challenging, primarily because it takes time to see which of them…

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8 Posts That Affect Your Blog’s Organic Traffic

How does one build traffic to a blog? That’s easy. One writes. One posts. One shares. Unfortunately, not all posts are created equal. Not all topics interest the same number of readers. And not all keyword phrases get the attention of the great granter of traffic, Google. Having blogged since 2005 on marketing topics, from…

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What is Website Optimization

The Blue Line that Frustrates Your Visitors

The Conversion Function is the number of actions taken for an online property divided by the number of visits to that property. Here is where we find the solid blue line in our websites. It runs through our sites and our landing pages. It slices our prospects’ mobile phones, their tablets and their computers. We…

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My Internet Marketing Oedipus Complex

This is a guest post by Craig Andrews. Sorry, no salacious stories about sons killing their father and sleeping with their mother. But in Oedipus Rex, Sophocles had insights about Internet Marketing more than 2 millennia before the internet. The play’s hero had a tragic flaw that plagues all of us. It is our Internet…

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Marketers’ Helpful Little Monsters-Marketing Automation

We all know the recipe for  success: Reach and Frequency. To grow your business, marketing needs to reach more people more often. Translation: “Work harder.” The modern marketer is responsible for      Imagining the content      Developing the content      Reaching potential prospects frequently with it      Collecting the leads   …

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Is Your Landing Page a .com or a …com?

My daughter was complaining about the ellipsis (also known as the “…”) and how it could be a very unhelpful bit of punctuation. As a teenager, she is quite astute at finding things to complain about. The ellipsis, she contends, requires the reader to fill in the thought hinted at by the little trio of…

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