Rand Fishkin Cracks the SEO Code in 2015

As former head of Moz.com, Rand Fishkin is a guy who knows his stuff when it comes to SEO and search marketing in general. I had the pleasure of meeting and hearing him speak at Business of Software USA in Boston.

And I took notes.

I captured a live instagraph infographic for you since you couldn’t make it. You can download Rand’s slides.

Key Takeaways

“Google doesn’t want to count links that you can build.”

“Build relationships, not links.”

“Aim for resource pages and blog rolls.”

“Buy exposure that leads to links-Tabula, Outbrain, etc.”

“Do PR”

Share Socially

Tweets do affect rankings, but cause and effect are not clear.

Google+ your content. It will rank higher for your G+ network.

Content Marketing

If you’re in the bottom 15% of publishers, focus on quality over quantity.

 

110 Point Ecommerce Checklist

Everyday Behavioral Sciences Webinar

Our Best Ideas for Ecommerce Websites

We assembled our Conversion Scientists in a room and asked them to list out what they consider testing when given an ecommerce website.

This is what they told us.


  • 110 ideas in 17 pages
  • Full color examples
  • From the home page to the cart.

Keep this resource on your desk always.

Post Signature

Brian Massey is the Founder and Conversion Scientist at Conversion Sciences. He is the author of Your Customer Creation Equation. His rare combination of interests, experience and neuroses were developed over almost 20 years as a computer programmer, entrepreneur, corporate marketer, international speaker and writer.