President’s Money Marketing Math [Infograph]

George Washington. Abraham Lincoln. Ulysses S. Grant. Alexander Hamilton. Benjamin Franklin. Andrew Jackson.

We know their names. We know what they have done for the United States of America. Some were great Presidents who led the United States through epic battles, others broke through the barriers of segregation. One was the very first US Secretary of the Treasury. One even invented swim fins, the lightning rod, musical instruments, and bifocals; and that is just barely scratching the surface.

BUT did you know that ALL of them can help us with our money marketing math?

Which of these things are you looking at every month (or more often):

• Are you just getting some George Washington discipline or are you asking segmenting questions that bring the Benjamins?
• Have you calculated your conversion rate and determined its value?
• Have you looked at the bad news of abandonment rate?
• Are you looking at your Revenue Per Visit (RPV) and what it can do for you?

Your success depends on making high-dollar  decisions.  Benjamin Franklin also invented the concept of “paying it forward” and the President’s (and others) are here to do just that. Take a look at this infograph and ask yourself where you are in your Math Marketing Journey?

For more information, please read President’s Day Marketing Money Math.

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Shelly Koenig

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