A/B Testing Fundamentals Infographic
Here are six tips for getting your A/B testing right. These were captured at Affiliate Summit West 2016 and presented by Digital Marketer’s Justin Rondeau.
Focus on Process Not Hacks
Don’t just try what others say works. Have a process that allows you to know your MARKET.
Your A/B Testing effort should focus on process.
Measure Multiple Metrics that Matter
Measure the right metrics for the part of the funnel you’re testing
You’ll track different kinds of metrics depending on where your visitors are in the sales funnel.
Use Analytics to Identify Problems
Don’t just test anything. Use analytics to identify problem pages.
Take the Guesswork out of Testing
Fix What’s Broken. Only Test What’s Ambiguous
If it’s broke, don’t bother testing it. Just fix it.
Test Persuasive and intuitive issues. Sometimes test Usability. Otherwise just fix the problem.
Schedule a Finite Time to Stop
Don’t expect your tests to just run until they’re successful or lose. Testing has an opportunity cost.
Conversion Optimization is about meeting user expectations.
This instagraphic was captured live by Brian Massey of Conversion Sciences.
Applying Optimization Fundamentals Infodoodle from Justin Rondeau’s Affiliate Summit West 2016 presentation.
Expertise: conversion rate optimization, AB testing, marketing strategy, digital marketing, analytics, landing page design, computer programming, entrepreneurship
Speaking: IBM, Inbound, LeadsCon, Content Marketing World, Affiliate Summit, and more
Books and Training: Your Conversion Creation Equation, Video CRO, Marketing Videos that Convert, CRO Best Practices
As Seen On: ClickZ, Search Engine Land, Marketing Land, Conversion Sciences Blog, Intended Consequences podcast
Education: Texas A&M University, BS Computer Science and Management
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