Here are six tips for getting your A/B testing right. These were captured at Affiliate Summit West 2016 and presented by Digital Marketer’s Justin Rondeau.
Focus on Process Not Hacks
Don’t just try what others say works. Have a process that allows you to know your MARKET.
Measure Multiple Metrics that Matter
Measure the right metrics for the part of the funnel you’re testing
Use Analytics to Identify Problems
Don’t just test anything. Use analytics to identify problem pages.
Fix What’s Broken. Only Test What’s Ambiguous
If it’s broke, don’t bother testing it. Just fix it.
Schedule a Finite Time to Stop
Don’t expect your tests to just run until they’re successful or lose. Testing has an opportunity cost.
This instagraphic was captured live by Brian Massey of Conversion Sciences.
- 7+ Facts About Shopping Cart Abandonment & Recovery - October 15, 2020
- Mobile Ecommerce Checkout: Maximizing Conversions - May 22, 2020
- Defending your design: fight opinion with experimentation - April 24, 2020