When it comes to page design, I’m fond of saying that we don’t need a designer as much as a draftsman. Their job is less about making things attractive and more about getting a visitor’s eyes to the right parts of a webpage. What do I mean by “right parts?” I mean that a visitor…
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Posts by Brian Massey:
Why The Visual Cues On Your Site Are All Wrong (And How To Fix Them)
Multivariate Testing: Promises and Pitfalls for High-Traffic Websites
Multivariate testing offers high-traffic websites the ability to find the right combination of features and creative ideas to maximize conversion rates. However, it is not sufficient to simply throw a bunch of ideas into a pot and start testing. This article defines what a multivariate test is, explains the advantages and pitfalls of this kind of testing, and offers some ideas for the future.
Direct Response Copywriting: Get Past The Bouncers In Your Customers’ Brains
These are some questions about writing for the web from Brian Massey’s Webinar “Writing Killer Conversion Copy”
14 Persuasive Writing Techniques That Trigger A Response
Here are fourteen persuasive writing techniques that will trigger a response from your visitors. Have you ever wondered why nobody is responding to your offers? Why do people read your landing pages and then leave? Why do people see your ads and keep scrolling? You have a great product. You are offering an in-demand service….
Christmas Conversion Principles: How To Choose A Christmas Card For Your Boss
How do you choose a Christmas Card for your boss? Better yet, how do you choose one that will get you a CRO budget in 2017? Simply apply these Conversion Principles for a happy new year and a new budget. We’ve examined a number of holiday cards to determine the one most likely to win…
The Ultimate A/B Testing Guide: Everything You Need, All In One Place
This guide to AB Testing provides the definitions, best practices and tools for anyone who wants a higher-converting website.
10 CRO Experts Explain How To Profitably Analyze AB Test Results
The AB test results had come in, and the result was inconclusive. The Conversion Sciences team was disappointed. They thought the change would increase revenue. What they didn’t know what that the top-level results were lying. While we can learn something from inconclusive tests, it’s the winners that we love. Winners increase revenue, and that feels good. The team looked…
The 7 Core AB Testing Strategies That Are Fundamentally Essential To CRO Success
This is your guide to testing strategies. I present seven strategies. For each, I tell you when to use it, where on the site to test, what to test, and pitfalls to be careful about.
Fitt’s Law Says Button Design is Like Shooting Pool
According to Fitt’s Law, clicking a button on your site can be modeled like a pool shot. It’s a fun way of saying that you should make buttons big and put them where the visitor expects them to be. If you’re looking for good ideas for testing button design, consider the game of pool. Most of…
The Hero’s Journey to an Amazing AB Testing Program
A successful AB testing program offers immense rewards, but the path is that of a hero. Brian Massey shows you what you’ll encounter.
4 Mobile AB Testing Ideas that Worked for Our Clients
This Mobile AB Testing Guide offers 4 specific tests that have proven to work based on hundreds of Conversion Sciences tests.
AB Testing Results are Half-Filled with Losers, and That’s a Good Thing
Skilled conversion optimizers achieve positive results in hypothesis testing half the time. But they value negative results just as highly.