Brian Massey

Bio

Brian Massey is the Founder and Conversion Scientist at Conversion Sciences. He is the author of Your Customer Creation Equation. His rare combination of interests, experience and neuroses were developed over almost 20 years as a computer programmer, entrepreneur, corporate marketer, international speaker and writer.

Posts by Brian Massey:

How To Create Testing Hypotheses That Drive Real Profits: 8 Simple Steps

We were contacted recently by a company that offers hundreds of online games all on one site. The site’s home page displayed dozens of colorful tiles, each linking to a game. To find out how we might improve on this, I went straight to our online gaming expert: my then 13-year-old son. I sent him a…

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Why The Visual Cues On Your Site Are All Wrong (And How To Fix Them)

When it comes to page design, I’m fond of saying that we don’t need a designer as much as a draftsman. Their job is less about making things attractive and more about getting a visitor’s eyes to the right parts of a webpage. What do I mean by “right parts?” I mean that a visitor…

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Why Animated Videos Increase Viewer Attention

What is it about animated video that seems to work so well? Why does it keep our attention? We were particularly curious about this at Conversion Sciences. Here’s what we learned.

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Multivariate Testing: Promises and Pitfalls for High-Traffic Websites

Multivariate testing offers high-traffic websites the ability to find the right combination of features and creative ideas to maximize conversion rates. However, it is not sufficient to simply throw a bunch of ideas into a pot and start testing. This article defines what a multivariate test is, explains the advantages and pitfalls of this kind of testing, and offers some ideas for the future.

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Category: AB Testing
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Direct Response Copywriting: Get Past The Bouncers In Your Customers’ Brains

These are some questions about writing for the web from Brian Massey’s Webinar “Writing Killer Conversion Copy”

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14 Persuasive Writing Techniques That Trigger A Response

Here are fourteen persuasive writing techniques that will trigger a response from your visitors. Have you ever wondered why nobody is responding to your offers? Why do people read your landing pages and then leave? Why do people see your ads and keep scrolling? You have a great product. You are offering an in-demand service….

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Christmas Conversion Principles: How To Choose A Christmas Card For Your Boss

How do you choose a Christmas Card for your boss? Better yet, how do you choose one that will get you a CRO budget in 2017? Simply apply these Conversion Principles for a happy new year and a new budget. We’ve examined a number of holiday cards to determine the one most likely to win…

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The Ultimate A/B Testing Guide: Everything You Need, All In One Place

This guide to AB Testing provides the definitions, best practices and tools for anyone who wants a higher-converting website.

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10 CRO Experts Explain How To Profitably Analyze AB Test Results

The AB test results had come in, and the result was inconclusive. The Conversion Sciences team was disappointed. They thought the change would increase revenue. What they didn’t know what that the top-level results were lying. While we can learn something from inconclusive tests, it’s the winners that we love. Winners increase revenue, and that feels good. The team looked…

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The 7 Core A/B Testing Strategies That Are Fundamentally Essential To CRO Success

This is your guide to testing strategies. I present seven strategies. For each, I tell you when to use it, where on the site to test, what to test, and pitfalls to be careful about.

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Category: AB Testing

Fitt’s Law Says Button Design is Like Shooting Pool

According to Fitt’s Law, clicking a button on your site can be modeled like a pool shot. It’s a fun way of saying that you should make buttons big and put them where the visitor expects them to be. If you’re looking for good ideas for testing button design, consider the game of pool. Most of…

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The Hero’s Journey to an Amazing AB Testing Program

A successful AB testing program offers immense rewards, but the path is that of a hero. Brian Massey shows you what you’ll encounter.

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Category: AB Testing
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AB Testing JavaScript: Great Power, Great Problems

AB Testing JavaScript is at the heart of most AB tests. Brian Massey tells you how it works and how to avoid the problems it can cause.

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Category: AB Testing
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4 Mobile AB Testing Ideas that Worked for Our Clients

This Mobile AB Testing Guide offers 4 specific tests that have proven to work based on hundreds of Conversion Sciences tests.

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How to Avoid Mobile-Friendly Redesign Disasters

Joel Harvey takes a contrarian view on mobile-friendly redesign. His views are based on conversion-centered principles.

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