Alexander Kesler is the President of inSegment, a Boston-based digital marketing and advertising agency. He is a graduate of Babson College, where he earned a B.S. in Entrepreneurship.
Search engine algorithms are evolving at higher paces than ever before. The frequent updates to these algorithms – especially Google’s search algorithm updates – have made it harder to “game” the system using Search Engine Optimization (SEO). This has forced companies to bring at least one SEO specialist on board in order to gain and […]
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