Building a smooth customer journey is key to business and revenue growth. Here’s how to create a sales funnel that works in just 5 minutes.
You may not believe you already have one or more sales funnels in place, but all businesses do. Maybe it’s not working as expected. Or perhaps you would like to make it more effective. Follow these steps to create a sales funnel in 5 minutes that will have customers buying from you in no time at all.
What Is a Sales Funnel?
But first things first. Let’s quickly refresh the definition of a sales funnel.
A sales funnel is a hypothetical or ideal journey you would like a prospect to travel to become a lead or a customer. This is why sales or revenue funnels are also called “customer journeys” or “customer blueprints”.
They can be as simple as a one step Click to Call Google Ad, where the button is your opt-in point or as complex as need be. Especially for those businesses where lots of lead nurturing is needed for prospects to convert.
Keep in mind, while you are building your sales funnel, that the best functioning ones are those that reduce friction. That is, they do not add unnecessary barriers or hurdles to the sales process.
Ready, Set, Let’s See How to Create a Sales Funnel in 5 Minutes
One of the sales models that is most frequently used in customer blueprints and customer journey mapping is the AIDA model, which stands for Attention, Interest, Desire, and Action. Developed by E. St. Elmo Lewis in 1898, it maps how people make purchasing decisions. And, in spite of the technological developments, its importance and effectiveness has not diminished as humans have not changed their buying decision making process since then.
Whatever tactics you use to qualify leads and drive them closer to taking the desired action will change accordingly to where the lead is within the funnel: top (TOFU), middle (MOFU) or bottom (BOFU). It essential to understand how the funnel works from the moment you make the first contact (TOFU) with your ideal future customers to the moment where you convert those leads (BOFU). Keep in mind that each one of these components depends on the others.
Creating a sales funnel is as simple as defining the desired action and the target audience and then drawing the path between those two. And as complex as making it function successfully.
Here’s how to create a sales funnel (or improve the one you have) in 5 minutes.
To Create a Sales Funnel First you Need to Generate Awareness
Attracting attention or generating awareness works best when you know your target audience media habits. You’ll be more successful if you advertise your brand, your products and/or services where the majority of your prospects already are.
These prospects may be currently looking for what your product or service provides or they may not. Those potential leads that are intently searching for a service similar to yours will notice relevant messages much more than those that are not.
For example, if someone is ready to upgrade to a new car, they will feel as if there are more automobile ads than usual. It’s because they are more aware. Generating awareness for your brand might be easier in this case. Funny how the brain works.
On the other hand, you may generate awareness amongst prospects with related needs. They are not looking for what you sell exactly. For example, while browsing their Facebook feed or reading a blog post, a person looking for a higher paying job may stumble upon a college or university they didn’t previously know existed.
Once you know where to find the vast majority of your audience, you can decide on a way to generate awareness about your brand. Usually these tactics range from PPC campaigns, TV or radio ads, billboards, blog posts, trade show participation, referrals, direct mail, email campaigns, online search results, all the way to super outrageous publicity stunts. You get the idea. Don’t craft the copy or the creative yet.
Have you chosen a tactic to introduce your prospects to your brand? Great! You’ve got the first step of your sales funnel covered. (Don’t overthink it) Move on to the next step.
Second Step: The Interest Awakens
To create a solid sales funnel, you have to drive your prospects to click, call, download, sign-up, or visit you. And even though this happens at the last stage, you need to present the reasons why your are worthy of consideration in order to make it happen.
Do you have an eCommerce site and are offering free shipping? Is your SaaS fulfilling a productivity need that is important to your lead? Or do your cars flaunt the features your prospective buyers are searching for?
Related reading: 7 Conversion Copywriting Hacks You’ll Wish You Knew About Sooner
You need to know your customers and their behaviors, habits, and motivations to cut through the noise and to offer them something they recognize as useful or relevant.
This is the time to entice and convince them as to why they need your product or service.
Third Step: Pick Me! Pick Me! or the Sales Funnel Desire Stage
You presented your benefits properly and showed value to your prospect. Now it’s time to elicit desire. Congratulations! You are in the middle of the funnel (MOFU).
Keep an eye on your goal, your lead has to desire your product or service above any other.
Hence, you should keep educating and positioning your brand as the solution to their needs and problems. This is the stage where you shine a spotlight on those benefits. Testimonials, case studies, product comparisons, and customer reviews work well here.
This is also the stage where you match your product or service benefits to the prospect’s needs to clear up any barriers to the sale. This is a critical stage in which website traffic often fails to convert.
Do not miss out on these 20 Landing Page Best Practices to Kickstart Your Conversion Lift
Fourth Step: Ask for the Sale
It seems to go without saying that any good sales funnel ends with a purchase. The biggest mistake people make when using the AIDA model, though, is to assume the sale will happen organically once the other steps have fallen into place. It won’t. Unlike an actual funnel, what goes into a sales funnel doesn’t always reemerge at the end. And people tend to not take action unless they’re asked. So, pay attention to your calls to action – the worst mistake sales people make is not ask for the close.
What’s your call to action? How will you prompt them to fill out the form, complete their shopping cart purchase, have a one-on-one call or meeting or do whatever final action you want them to take to complete their customer journey?
Maybe you’ll offer them a free assessment, or a last minute discount if they complete the transaction right away. Take a minute to decide as the BOFU stage is the most crucial since it’s where you ask for the sale.
Ta Da! 5 minutes to build a sales funnel without writing a single line of copy — yet.
Would you rather have the conversion scientists identify your customer journeys to help you build your funnels? Then, check out our Conversion Rate Optimization Audit Services.
Sales Funnel Examples
Now that we’ve created our customer journey, let’s take a look at a couple of sales funnel examples for inspiration.
I think we covered one with the call only PPC ads example. Great for a local business like a personal injury attorney or a plumber, locksmith or any organization whose concern is to make the phone ring. Another requirement for successfully using this type of sales funnel is a sense of urgency to your product or service.
Purple mattress provides visitors with a humorously informational and convincing MOFU tactic on their landing pages with their zany videos backed by scientifically proven data. We may be a bit skewed as they also wear lab coats but go ahead, play the video and tell us what you think – unless you decide to buy a mattress first. ;)
A typical lead generation sales funnel example that remains mostly on the TOFU stage is to offer a Free Book, Research or White Paper to visitors – organic or paid. Take them to the next stages of the funnel by offering a one-time offer or a free consulting session. Keep qualifying the lead and close it with a call or an in person meeting.
Once you have a funnel ready an implemented you will want to test it, so we leave you with 9 Imaginative Approaches to AB Testing Landing Pages to get you started.