You may have heard about funnels and funnel conversion. If you haven’t, think of them as the tunnel your customers go through to end up as your clients.
A few stepping stones here and there — they see your ad, click on it, reach a landing page. Maybe they visit the rest of the website, read, go to the contact page, and call or fill out a form. But it’s not happening. Your website visitors find it hard to navigate. Why?
Website designers and developers tend to make this road treacherous. Filled with detours and perils that end up making it an almost impossible task to get all the way to the final line.