If you’re a frequent reader of our blogs, you won’t be surprised by this report from Custora stating that email is a more effective marketing channel than social networks.
In fact, I say in my book that email is the biggest social network on the planet. Business people plan their days by their inbox. They program audible notifications when new items come into their inbox. It’s not smart, but it’s true.
Of course, this doesn’t mean that you should send self-promotional crap. That won’t work in email, mail or social media. But certainly don’t eliminate email from your marketing mix.
If you like to study the steady march of the generations, you’ll find this study of Millennials fascinating. Basically, Millennials are here to frustrate the retiring Boomer generation. They are the revenge of GenX. I think you can see from this article that Millennials will baffle Boomers (and GenX) with their attitudes.
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