Can Google Analytics help those of us that aren’t “mathy”?
Andy Crestodina of Orbit Media thinks so, and gave us a great primer in his Ascend Summit presentation Advanced Blogging and Multichannel Analytics.
Fortunately, I was there taking notes for all of my readers. Enjoy my “instagraphic” infographic of his very helpful presentation.
The Results of 2 Years of Optimization
This is how it's done. Join Joel Harvey as he takes you through two years of optimization on a software subscription purchase funnel that delivered a 3.5x
return on investment.
- Price-point testing.
- How to communicate value.
- Increase trial conversion rates.
- Use of social proof and risk reversal.
Don't miss this rare opportunity.
Brian Massey is the Founder and Conversion Scientist at Conversion Sciences. He is the author of Your Customer Creation Equation. His rare combination of interests, experience and neuroses were developed over almost 20 years as a computer programmer, entrepreneur, corporate marketer, international speaker and writer.