We have a recipe for setting up Google Analytics when we take on a new client. A few simple things can make all the difference.
Like naming your Views so that you can find the right one easily.
Or adding a RAW data view so that you can effectively “backup” your Google Analytics information.
I address these and a few more setup issues in my most recent Marketing Land Column, A Google Analytics Setup Checklist.
Listen on The Conversion Scientist Podcast
The other lower-case filters are defined as follows:
Lower case campaign
The lower case campaign filter in Google Analytics.
Lower case Referrals
The Google Analytics filter to make the referral field lowercase.
Related Marketing Land Columns by Brian Massey
21 Quick and Easy CRO Copywriting Hacks
Keep these proven copywriting hacks in mind to make your copy convert.
- 43 Pages with Examples
- Assumptive Phrasing
- "We" vs. "You"
- Pattern Interrupts
- The Power of Three
Brian Massey
Conversion Scientist™ at Conversion Sciences
Brian Massey is the Founder and Conversion Scientist™ at Conversion Sciences. He is the author of Your Customer Creation Equation. His rare combination of interests, experience and neuroses were developed over almost 20 years as a computer programmer, entrepreneur, corporate marketer, international speaker and writer.
Latest posts by Brian Massey (see all)
- A Behavioral Design Framework for You and Your Website - January 8, 2020
- How long should your emails be? What the data tells us. - December 18, 2019
- Why your Mobile Visitors Don’t Buy from Your Ecommerce Site - December 11, 2019
Great advice Brian, I think setting up GA is something many people struggle with.