We have a recipe for setting up Google Analytics when we take on a new client. A few simple things can make all the difference.

Like naming your Views so that you can find the right one easily.

Or adding a RAW data view so that you can effectively “backup” your Google Analytics information.

I address these and a few more setup issues in my most recent Marketing Land Column, A Google Analytics Setup Checklist.

Listen on The Conversion Scientist Podcast


The other lower-case filters are defined as follows:

Lower case campaign

The lower case campaign filter in Google Analytics

The lower case campaign filter in Google Analytics.

Lower case Referrals

The Google Analytics filter to make the referral field lowercase.

The Google Analytics filter to make the referral field lowercase.

Related Marketing Land Columns by Brian Massey


21 Quick and Easy CRO Copywriting Hacks to Skyrocket Conversions

21 Quick and Easy CRO Copywriting Hacks

Keep these proven copywriting hacks in mind to make your copy convert.

  • 43 Pages with Examples
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Brian Massey

Conversion Scientist™ at Conversion Sciences
Brian Massey is the Founder and Conversion Scientist™ at Conversion Sciences. He is the author of Your Customer Creation Equation. His rare combination of interests, experience and neuroses were developed over almost 20 years as a computer programmer, entrepreneur, corporate marketer, international speaker and writer.
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  1. […] sure your analytics is setup properly. I offer an analytics setup checklist to help with Google Analytics. You’ll want to avoid blind spots such as overlay windows, […]

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