Google Analytics Setup Basics [Audio]

We have a recipe for setting up Google Analytics when we take on a new client. A few simple things can make all the difference.

Like naming your Views so that you can find the right one easily.

Or adding a RAW data view so that you can effectively “backup” your Google Analytics information.

I address these and a few more setup issues in my most recent Marketing Land Column, A Google Analytics Setup Checklist.

Listen on The Conversion Scientist Podcast


The other lower-case filters are defined as follows:

Lower case campaign

The lower case campaign filter in Google Analytics

The lower case campaign filter in Google Analytics.

Lower case Referrals

The Google Analytics filter to make the referral field lowercase.

The Google Analytics filter to make the referral field lowercase.

Related Marketing Land Columns by Brian Massey


21 Quick and Easy CRO Copywriting Hacks to Skyrocket Conversions

21 Quick and Easy CRO Copywriting Hacks

Keep these proven copywriting hacks in mind to make your copy convert.

  • 43 Pages with Examples
  • Assumptive Phrasing
  • "We" vs. "You"
  • Pattern Interrupts
  • The Power of Three
  • This field is for validation purposes and should be left unchanged.


Brian Massey
4 replies

Trackbacks & Pingbacks

  1. […] sure your analytics is setup properly. I offer an analytics setup checklist to help with Google Analytics. You’ll want to avoid blind spots such as overlay windows, […]

Leave a Reply

Want to join the discussion?
Feel free to contribute!

Leave a Reply

Your email address will not be published. Required fields are marked *