We have a recipe for setting up Google Analytics when we take on a new client. A few simple things can make all the difference.
Like naming your Views so that you can find the right one easily.
Or adding a RAW data view so that you can effectively “backup” your Google Analytics information.
I address these and a few more setup issues in my most recent Marketing Land Column, A Google Analytics Setup Checklist.
Listen on The Conversion Scientist Podcast
The other lower-case filters are defined as follows:
Lower case campaign
Lower case Referrals
Related Marketing Land Columns by Brian Massey