We have a recipe for setting up Google Analytics when we take on a new client. A few simple things can make all the difference.
Like naming your Views so that you can find the right one easily.
Or adding a RAW data view so that you can effectively “backup” your Google Analytics information.
I address these and a few more setup issues in my most recent Marketing Land Column, A Google Analytics Setup Checklist.
Listen on The Conversion Scientist Podcast
The other lower-case filters are defined as follows:
Lower case campaign
Lower case Referrals
Related Marketing Land Columns by Brian Massey
- What are the Steps of Conversion Optimization - August 9, 2021
- How Often Can I Email my B2B List: Four Lessons Learned - May 9, 2021
- To the Bat Cave! Your Own Secret Conversion Marketing Laboratory - April 25, 2021