We have a recipe for setting up Google Analytics when we take on a new client. A few simple things can make all the difference.
Like naming your Views so that you can find the right one easily.
Or adding a RAW data view so that you can effectively “backup” your Google Analytics information.
I address these and a few more setup issues in my most recent Marketing Land Column, A Google Analytics Setup Checklist.
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The other lower-case filters are defined as follows:
Lower case campaign
The lower case campaign filter in Google Analytics.
Lower case Referrals
The Google Analytics filter to make the referral field lowercase.
Related Marketing Land Columns by Brian Massey
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Brian Massey is the Founder and Conversion Scientist™ at Conversion Sciences. He is the author of Your Customer Creation Equation. His rare combination of interests, experience and neuroses were developed over almost 20 years as a computer programmer, entrepreneur, corporate marketer, international speaker and writer.
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Great advice Brian, I think setting up GA is something many people struggle with.