We have a recipe for setting up Google Analytics when we take on a new client. A few simple things can make all the difference.
Like naming your Views so that you can find the right one easily.
Or adding a RAW data view so that you can effectively “backup” your Google Analytics information.
I address these and a few more setup issues in my most recent Marketing Land Column, A Google Analytics Setup Checklist.
Listen on The Conversion Scientist Podcast
The other lower-case filters are defined as follows:
Lower case campaign
Lower case Referrals
Related Marketing Land Columns by Brian Massey
- Last Minute Holiday Marketing Ideas for Ecommerce - December 7, 2020
- Reduce Bounce Rates: Ready to Fix Your Conversion Problem? - December 3, 2020
- 7+ Facts About Shopping Cart Abandonment & Recovery - October 15, 2020