The audience for any website is unique.
In fact, it would be presumptuous to conclude that two websites selling the same or similar product are going to have equal successes. If this were the case, where would the challenge be? And what would we be doing for a living?
This is why we let your website visitors decide what works best. Seems legitimately reasonable to us. Your website’s success is measured by conversions. Whether that is a completed purchase, email obtained or newsletter subscriptions.
But how do we work through this process? Is there a specific protocol that we follow? Guided questions that we ask ourselves?
We live by a few mantras; truisms if you will. These 9 mantras assist and guide us through the decision making process, ultimately leading us to CRO victory for your website.
We proudly want to share these with you. We don’t keep them locked in a vault like Pepsi or Buschs’ Baked Beans, so here are our 9 CRO mantras. Enjoy!
The Nine CRO Mantras of the Conversion Scientist!
Let us make your accountant smile.
You can get a free strategy session with a Conversion Scientist. We’ll help you see the possibilities for your visitors.
Brian Massey is the Founder and Conversion Scientist at Conversion Sciences. He is the author of Your Customer Creation Equation. His rare combination of interests, experience and neuroses were developed over almost 20 years as a computer programmer, entrepreneur, corporate marketer, international speaker and writer.
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