Predicting the Unpredictable Consumer
In this presentation, I talk about predicting the future. Podcast: Play in new window | Download
The problem with predicting the future, even using CRO, is that our visitors are very unpredictable. Here are some of the assumptions we use to predict the future that just don’t work.
Because, really, all of us are predicting the future. When we’re building our sites and we’re putting our ads out, we’re trying to predict what that ad or that site is going to do for our business.
We’re all trying to predict the future and we’re not very good at it.
Podcast: Play in new window | Download
- CRO and SEO Working Together with Jason Fisher - November 17, 2022
- Why Web Design for Conversion Needs Science - May 4, 2022
- What are the Steps of Conversion Optimization - August 9, 2021
Leave a ReplyWant to join the discussion?
Feel free to contribute!