In this presentation, I talk about predicting the future. Podcast: Play in new window | Download
The problem with predicting the future, even using CRO, is that our visitors are very unpredictable. Here are some of the assumptions we use to predict the future that just don’t work.
Because, really, all of us are predicting the future. When we’re building our sites and we’re putting our ads out, we’re trying to predict what that ad or that site is going to do for our business.
We’re all trying to predict the future and we’re not very good at it.
Subscribe
The following two tabs change content below.
Brian Massey
Conversion Scientist™ at Conversion Sciences
Brian Massey is the Founder and Conversion Scientist™ at Conversion Sciences. He is the author of Your Customer Creation Equation. His rare combination of interests, experience and neuroses were developed over almost 20 years as a computer programmer, entrepreneur, corporate marketer, international speaker and writer.
Latest posts by Brian Massey (see all)
- How to Create the Highest Converting Registration Forms - July 18, 2019
- Building a Culture of Experimentation in a Creative Business - July 17, 2019
- Why is my Conversion Rate Dropping? 8 Common Reasons - July 5, 2019
Leave a Reply
Want to join the discussion?Feel free to contribute!