How Open Graph Makes Video Pop on the Search Engines

Everyone wants to be the first listing on page one of Google for the terms that define their business. Many businesses pay dearly to maintain that position.

But what if this wasn’t necessary to get the attention of searchers? What if your third-place ranking was as powerful as being at the top of the page in terms of clicks?

This is the promise of video. Properly tagged with Open Graph meta tags, you can get a thumbnail of your video onto search pages and have more visual impact than the top listings.

Implementing Open Graph for Video

The details can be found in my new column Use Open Graph To Get Video Thumbnails Into Your Search Results on Search Engine Land. Fellow Conversion Scientist Joel Harvey tells us his secret weapon for getting video thumbnails into search results.

If you’re curious, the Open Graph tags used on this page are:

<meta property=’og:type’ content=’movie’ />
<meta property=’og:video:width’ content=’640′ />
<meta property=’og:video:height’ content=’360′ />
<meta property=’og:video:type’ content=’application/x-shockwave-flash’ />
<meta property=’og:title’ content=’Ooooh! Video’ />
<meta property=’og:description’ content=’Use Open Graph To Get Video Thumbnails Into Your Search Results’ />
<meta property=’og:image’ content=’/wp-content/uploads/2012/07/Open-Graph-Video-thumb.png’ />
<meta property=’og:video’ content=’/wp-content/uploads/jw-player-plugin-for-wordpress/player/player.swf?file=/wp-content/uploads/2012/07/Open-Graph-Video-SEO.mp4&amp;controlbar=none&amp;dock=false&amp;autostart=true&amp;height=360&amp;width=640′ />

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Brian Massey is the Founder and Conversion Scientist at Conversion Sciences. He is the author of Your Customer Creation Equation. His rare combination of interests, experience and neuroses were developed over almost 20 years as a computer programmer, entrepreneur, corporate marketer, international speaker and writer.

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