Google Analytics and the Accidental Porn Site

This is a guest post by Susan Lahey of Fishpond Content.

Surprise, baby
Susan Lahey got a surprise when she saw how Google interpreted her About Page. Photo by mokra

Anybody who’s installed Google Analytics on his website can tout all the cool insights it provides: Who visited your site and how they wound up there; which pages they lingered on and which ones send them packing. It’s almost voyeuristic. Every morning with my coffee I troll my email, social media sites, and my Google Analytics religiously.

But yesterday I discovered another really crucial aspect of Google Analytics: It can tell you if net surfers think you’re a porn site.

It started like this: You know how you’re supposed to make your personality really clear in your content; how it’s important to brand yourself thoroughly, differentiate yourself and use strong language?

In the spirit of thorough branding, I wrote on my About page that, because I was trained as a journalist, I am really anal about deadlines, research, accuracy and making sure the content is sexy enough to land on the front page.

Potent language, right? It says I’m a professional and I write content people are almost irresistibly drawn to.

Then, I was doing my daily Google Analytics check to see where my content was performing well and where it could be strengthened, I clicked the link that shows what keywords people were using to find my site.

Guess which ones? Anal and sexy, and a few other, similar combinations.

Not exactly the branding message I was aiming for. Not really targeting the customer stream I was hoping for either. I’m sure the porn surfers were even more disappointed than I was.

So I rewrote my About page. But because I abhor boring content, I refused to make it milquetoast just to avoid a similar incident. Wonder what they’ll do with the word “badass?”

Editor’s Note: I’ll watch this page to see if I start getting the “wrong kind” of traffic.

I’m completing the chapters of my new book due out in this Spring. Find out how you can get a free copy of the bookwhen its available.

Post Signature

Brian Massey is the Founder and Conversion Scientist at Conversion Sciences. He is the author of Your Customer Creation Equation. His rare combination of interests, experience and neuroses were developed over almost 20 years as a computer programmer, entrepreneur, corporate marketer, international speaker and writer.

Photo by mokra

  • Tex Mitchell

    Like the article; love the cover art!

    • Thanks, Tex. Of course, that’s not really Susan.