Google Analytics and the Accidental Porn Site

This is a guest post by Susan Lahey of Fishpond Content.

Surprise, baby
Susan Lahey got a surprise when she saw how Google interpreted her About Page. Photo by mokra

Anybody who’s installed Google Analytics on his website can tout all the cool insights it provides: Who visited your site and how they wound up there; which pages they lingered on and which ones send them packing. It’s almost voyeuristic. Every morning with my coffee I troll my email, social media sites, and my Google Analytics religiously.

But yesterday I discovered another really crucial aspect of Google Analytics: It can tell you if net surfers think you’re a porn site.

It started like this: You know how you’re supposed to make your personality really clear in your content; how it’s important to brand yourself thoroughly, differentiate yourself and use strong language?

In the spirit of thorough branding, I wrote on my About page that, because I was trained as a journalist, I am really anal about deadlines, research, accuracy and making sure the content is sexy enough to land on the front page.

Potent language, right? It says I’m a professional and I write content people are almost irresistibly drawn to.

Then, I was doing my daily Google Analytics check to see where my content was performing well and where it could be strengthened, I clicked the link that shows what keywords people were using to find my site.

Guess which ones? Anal and sexy, and a few other, similar combinations.

Not exactly the branding message I was aiming for. Not really targeting the customer stream I was hoping for either. I’m sure the porn surfers were even more disappointed than I was.

So I rewrote my About page. But because I abhor boring content, I refused to make it milquetoast just to avoid a similar incident. Wonder what they’ll do with the word “badass?”

Editor’s Note: I’ll watch this page to see if I start getting the “wrong kind” of traffic.

I’m completing the chapters of my new book due out in this Spring. Find out how you can get a free copy of the bookwhen its available.

Post Signature

Brian Massey is the Founder and Conversion Scientist™ at Conversion Sciences. He is the author of Your Customer Creation Equation. His rare combination of interests, experience and neuroses were developed over almost 20 years as a computer programmer, entrepreneur, corporate marketer, international speaker and writer.

Photo by mokra