Should you be stealing ideas from your competitors? Wouldn’t you like to know how their website is converting first? It turns out that you can, and Mike Roberts wants to make it cheap and easy.
It is the tendency of new things to increase our interest in them. For a digital marketer, it means preferring one design over another because it is cool, interesting, or just new.
We are rapidly leaving what I call the era of the carousel. This was a period of time in which rotating carousels were added to the top of almost every business website on the planet.
One person did it. It was cool. Several more followed suite. Before long website templates made this a standard part of their designs.
And for many of you, it actually lowered conversion rates.
This is Novelty bias at work. It often involves stealing ideas from others without knowing if they work, simply because they are new or interesting.
We’ve always said you should “steal like a scientist” riffing on the title of Austin Kleon’s book “Steal like an Artist.”
This means testing any ideas you want to steal from your competitors or other sites.
But, what if you could just see the analytics of any of your competitors’ websites?
Who is the most curious person you know?
I make a good living trafficking in curiosity, and it’s been on my mind for several episodes of this podcast, Intended Consequences now.
Tim Ash told us how to build a curious business (Listen).
Dr. Diane Hamilton tested me using her Curiosity Code Index (Listen). Would you be surprised to learn that my curiosity is quite suppressed?
But, who is the most curious person you know?
For me, the answer is Mike Roberts. Mike called me late last year and told me about a new product he was launching that would let me see the analytics of any website. Then he told me the name: “Nacho Analytics.” I’m sure I woke up babies all over the neighborhood.
I knew that companies would pay hundreds of thousands of dollars a year for this data. Mike wasn’t interested in this.
Mike is the Founder and CEO of SpyFu and Nacho Analytics. He is a digital marketing pirate, if you will. As I’m writing this, I realize he could be the “Dread Pirate Roberts” from “The Princess Bride.”
Find out why he’s pricing this so ANYONE can access it, and what Google said when they learned he was pumping his data into Google Analytics for easy access.
When you get back to the office:
If you’re afraid of Google Analytics, you are double handicapping yourself. Not will you not understand your own visitors, you’re missing out on understanding your biggest competitors’ businesses.
When you get back to the office…Subscribe to this podcast.
Because next time, I’m talking to Chris Mercer of MeasurementMarketing.io. My question to him is this: “How can anyone plug into Google Analytics? Where do we start?”
You’ll be surprised by some of his answers.
Resources and links from the Podcast
- Follow Mike on Twitter @mrspy
- Learn more about SpyFu
- Follow Brian on Twitter @bmassey
- Learn more about Conversion Sciences
- This is the Key to a Persuasive Website - March 25, 2020
- Why Marketing Leads Don’t Turn into Sales and What to do About It - March 11, 2020
- How a Marketing Podcast Gives Brands a Human Voice - February 26, 2020