Landing Page Optimization

5 Ways to Prepare for the Battle of the Landing Page

I believe so strongly in the power of targeted, focused landing pages, that I’m going to prepare you for the inevitable battles that will ensue. It is inevitable that forces of darkness will swoop down on you as you prepare a page designed for high conversion rates.

Read Post

Why Landing Pages are Important for Dynamic Targeted Banner Advertising

You wouldn’t play tennis without a racquet, would you? The machine hurtled fuzzy green balls at me with a “fwoom, fwoom” sound every 10 seconds or so. I dodged most of them, but  occasionally got pegged in the chest, stomach, or some place worse. “Fwoom, fwoom.” I was on the court. I was dressed in…

Read Post

Send this to a friend